Keith Baldwin is a teacher and a writer. He lives in Queens, NY. Tweet your anger at @kerobaldwin
Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Meet Martin Gugino - The 75-Year-Old Assaulted by the Police and Attacked by Trump
Trumps latest Twitter harassment is directed at a man who is genuinely heroic
You may have seen the footage of Martin Gugino—a 75-year-old peaceful protester—being shoved to the ground by police in Buffalo.
Or, if you prefer the perspective of President Trump and associated right-wing conspiracy theorists: an Antifa provocateur who was harassing the police and trying to sabotage their equipment before deliberately falling "harder than he was pushed," cracking his skull on the sidewalk, and (intentionally?!) bleeding from the ear.
Setting aside the absurd notion that a man in his mid-70s—no matter how passionate and impressive a figure—would exaggerate his fall and risk permanent brain damage when a burly police officer 40 years his junior suddenly and forcefully shoves his chest, it's worth looking into who this man is. Is it possible that he is—as Donald Trump posed in a Tweet Tuesday morning—a member of "ANTIFA" (whom Trump has attempted to designate a "terrorist organization") sent to make the Buffalo police look bad? Or is Martin Gugino a gentleman of principle who was brutally assaulted and sent to the hospital in an incident that further exposed the hostility of police forces to the communities they "serve" and their pathological resistance to accountability? Spoiler alert: It's the second one.
Then again, I'm just a stranger on the Internet. Why would you believe me over the President of the United States parroting his favorite ass-kissing, propaganda network? Fortunately, you don't have to. In the difficult choice between a known liar who has never met Martin Gugino and a random stranger who has never met Martin Gugino, there exists a secret third option—people who know him:
Terrence Bisson, a mathematics professor at Canisius College, first met Gugino at a demonstration at Buffalo City Hall around 10 years ago. The two have since volunteered together at the Western New York Peace Center, where Gugino served as Treasurer and Bisson as chair on the Latin American Solidarity Committee—whose members are "committed to non-violent civil disobedience." Bisson describes Gugino as "funny and gentle" and says, "He'd never shout or oppose someone. He would ask questions if he thought something was not right."
While some observers have tried to find a provocation in the way Gugino stood in front of police, those individuals seem to have had an obstructed view of events (watching, as it turns out, from inside their own a**holes), and Bisson rejects the idea outright, saying that Gugino "is the last person you would want to push down; he's the kind of person who you would want to speak up."
Mark Colville, who founded the Amistad Catholic Worker house in New Haven Connecticut has likewise known Gugino for years and describes him as "shy and reserved," saying, "He likes his privacy. He doesn't make a spectacle of himself. He likes to show up and be present. He likes to be involved in these movements for justice. But he doesn't do it in a self-promoting kind of way."
Tom Casey, a Buffalo coordinator for Pax Christi—an international Catholic peace movement—dismissed the idea of Gugino as a provocateur, claiming, "I have never heard him use a vile or angry word against anybody and I spent a lot of time talking to him." Then again, this account is contradicted by Mary Anne Grady Flores, an anti-drone warfare activist who describes Gugino as "a gentle giant, who is so articulate, so thoughtful." Oh wait, not contradicted. The opposite of that.
In short, Martin Gugino, a retired computer programmer who has lived alone since the death of his mother, is a devout Catholic, a passionate peace activist, and probably not someone who conspires to be grievously injured on film or to "black out" police equipment with his cell phone—if that was even possible. You can disagree with his politics (especially if you suck, are racist, or love being ruled over by narcissistic billionaires), but you can't misrepresent him as something he's not.
He's not a provocateur, a terrorist, or even someone associated with the tactics or organizations indicated by the label Antifa. He was not—as Buffalo mayor Byron Brown has claimed—any more so than any passionate protester trying to agitate for meaningful reform. He did not provoke the police who shoved him, or "fall harder than he was pushed," nor did he "slip"—as one police union president claimed. He was peacefully participating in protests against police brutality following the horrific murder of George Floyd. He was standing in the way while Buffalo PD officers set out to clear Niagara Square, so he was pushed with enough force to send him sprawling against the sidewalk where he cracked his skull, bled from his ear, and was left lying motionless as police officers moved on.
The fact that 57 other police officers stepped down from their positions in protest of the idea that the officers responsible for that violence should be punished only reveals how entrenched and dangerous police unity is for communities that would seek to hold them accountable. And the fact that Donald Trump would magnify a conspiracy theory about Gugino serves as a reminder of how callous and instinctually authoritarian he is—with no regard for how this "shy and reserved" man who "likes his privacy" might be affected by the attention and no concern for the fact that his followers often follow up tweets like this with death threats.
When reached for comment by USA Today, Gugino responded to his assault at the hands of the police with a simple tweet: "No comment other than Black Lives Matter. Just out of the ICU. Should recover eventually. Thx."
To Donald Trump: 5 Ways You're Actually a Flawless Being Doing a Beautiful, Unbelievable Job Right Now
You could resign if you want to, but then who will keep America so GD great?
With Donald Trump making a visit to Bangor, Maine today, the editorial board of the Portland Press Herald issued an op-ed calling for President Trump to resign.
The harshly critical piece entitled "To President Trump: You Should Resign Now" was framed as an open letter to the president and got straight to the point with this opening plea, "We're sorry that you decided to come to Maine, but since you are here, could you do us a favor? Resign."
In recent days even George W. Bush has been critical of President Trump's response to protests, so this new piece quickly became a trending topic on Twitter. Obviously, this is another baseless attack from the lying news media—AKA lügenpresse. Considering how delicate our president's ego is—he's our special little guy—we can only hope that Donald Trump didn't see the letter; but just in case he did, it's worth writing another one to lift his spirits. So here's our best attempt—with lots of pictures and flattery to keep him reading:
To President Trump: Keep up the good work! Here are five ways you're doing a great, amazing, beautiful job of keeping America great and protecting our values.
So, in short, Mr. President: Never change, never consider any other perspectives, and never worry about the backlash of violently quashing peaceful protest. Just keep your pants dry, and keep up the good work.