When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Even though some Millennials are almost forty, people are still bashing them.
Last year the New York Post ran an article about Millennials making up the largest portion of the American workforce, ignoring a glaringly obvious point: of course 22-37 year olds are the largest portion of the labor market; they're adults. In an effort to make a distinctly un-newsworthy article newsworthy, the Post settled on an old trope, pick on the Millennials. For its part, this article wasn't as bad as most. The author refrained from using words like "entitled" and "coddled" and "irresponsible," but there's still a certain connotation attached to the term Millennial, particularly in the way it pertains to work ethic and maturity. Repudiating a stereotype often doesn't have the desired effect; in fact, it has a tendency of validating the stereotyper.* That said, my editor's asked me to dissect the maelstrom of insults and unfair generalizations that surround my generation, so here it goes.
In order to parse the general themes of Millennial bashing from the tsunami of bull shit that's been thrown our way, it's important to acknowledge how it all started. In many ways, a lot of the Millennial-centric ire feels natural. Baby Boomers hated Gen Xers. WWII Vets were critical of Boomers. There's always been something decidedly adversarial about the relationship between a young generation and their parents. This is fine. It's one of the many growing pains associated with being a young professional. The strange thing is how long this anti-Millennial sentiment has lasted. Complaints about young folks usually stop before those young folks are forty.
One theory about Millennial bashing's longevity is that it's a symptom of the economic anxiety created by the financial crisis of 2008. Parents had already been lambasting Millennials for being entitled and not wanting to sacrifice their twenties to careers paths they weren't interested in and didn't respect. Boomers were more concerned with being pragmatic, while Millennials wanted to find meaning in their work. Naturally, this caused friction. Still, there was nothing out of the ordinary. At this point, Millennials were college and high school students.
We're just gathering around a single computer monitor to check out some sweet graphs. You know, millennial stuff.
Following the Great Recession, however, this friction was compounded, as Boomers and Gen Xers everywhere lost pensions and 401ks, and their supposedly 'safe' jobs went up in smoke. When slapped in the face by reality, Boomers realized that sacrificing the best years of their lives to jobs they hated yielded very few tangible results. They were understandably upset. There's plenty of pop psychology out there that'll tell you people hate being wrong, but when by virtue of being wrong, their entire life is called into question, something interesting happens. Back in the 50s, a study was done on a doomsday cult in Chicago. The cult predicted that a massive flood would destroy the West Coast of the United States and that flying saucers would rescue the chosen believers before the cataclysm struck. Obviously, it never happened. Strangely, after the prophecy failed, rather than admitting they'd been duped, folks in the cult doubled down on their beliefs, assuming that their prayers had been answered by God and that he decided to spare the planet on their behalf.
Applying similar logic, Boomers, rather than admitting that the system they'd bought into wasn't really looking out for their best interest, doubled down, intensifying their rhetoric against lazy and entitled Millennials. Inasmuch as all invectives are projections of a speaker's insecurities, Boomers and Gen Xers are really saying one of two things when they blindly lash out. One: they made the wrong choices when they were young, and feel they missed The Road Not Taken. Two: they feel that they didn't work hard enough to inoculate themselves from the effects of our failing economy. The former is sad. The latter is terrifying.
Millennials don't care about dressing up for work.
Another way to look at this issue is via the lens of corporate America. As pointed out by Tucker Max**, the corporate formula is simple: sacrifice youth in exchange for status and financial security. The problem is, status is only worthwhile if people believe in the power structures it's attached to. Money certainly still commands respect, but middle managers aren't exactly rolling in it. With this in mind, it's easy to look at Boomers' Millennial fixation as an obsession with preserving the status quo (pun intended). In their world, being respected can feel like the end all be all of adult life. If Millennials don't buy into the existing systems of power, then the prestige Boomers have strived for is meaningless.
There's always a disconnect between generations, but the way in which Millennials have been used as scapegoats for economic issues is beyond the pale. Many of us own homes and have families already. Some of us are prominent business owners. If 1996 is a strict cutoff, then this coming school year will be the last college graduating class primarily comprised of Millennials. We're adults, in every sense of the word. Still, the stereotypes attached to Millennials have persisted, and while I've discussed the hows and whys, I haven't directly addressed the crimes my generation is accused of.
Here's a shortlist of refutations:
-Millennials are not as addicted to their phones as Boomers and Gen Xers.
-Millennials do not want participation trophies. Those were invented to coddle and reassure parents that their children are special. I have a box of them at home. They mean nothing to me.
-Every generation since the Boomers has been called "The Me Generation."
-Millennials aren't stupid. They're the most educated generation ever. Full stop.
-Millennials aren't lazy or entitled. We just won't work for less than what we're worth. Anyone who thinks refusing to work for free is an entitlement, has no spine.
-Our debt is not due to a lack of fiscal responsibility. Boomers destroyed the economy, and we're shouldering 1.2 trillion dollars in student debt because we were taught that higher education is a prerequisite to success in this country.
* This is because discourse is predicated on the idea that each side of an argument has merit. A potential side effect of debate, however, is the creation of a neutral center, a nebulous region in which values from either end of the discussion are combined and redefined ad infinitum. Often, the center is painted as the domain of the rational thinker, the one who can clearly see both sides of an argument. The problem is, in a debate with, say, a neo-nazi, the center must by this definition, at least partially endorse certain ethno-fascist ideals. In this way, the creation of an ideological middle ground always benefits the more radical opinion.
**Listen...I know. I didn't see the author until after I read the article, but it makes some pretty good points. Yes, his books are still bad.
Matt Clibanoff is a writer and editor based in New York City who covers music, politics, sports and pop culture. His editorial work can be found in Inked Magazine, Popdust, The Liberty Project, and All Things Go. His fiction has been published in Forth Magazine. -- Find Matt at his website and on Twitter: @mattclibanoff
June 3, 1972 – Sally Jan Priesand is the first woman to be ordained as a rabbi in the U.S.A., (the first in the world being Regina Jones in 1935, who died in Auschwitz in 1944), breaking with thousands of years of patriarchal tradition in the Jewish faith.
June 4, 1989 – Troops in China fire on unarmed pro-reform protesters in Tiananmen Square. The People's Army used tanks, machine-guns, clubs and tear gas on their own citizens. The Chinese government claimed that only 300 people were killed, but estimates point to over 3,000. After the massacre, over 1,600 demonstrators were arrested and jailed. 27 were executed.
June 5, 1968 – Robert F. Kennedy is assassinated while leaving the Hotel Ambassador in Los Angeles following a celebration for his victory in the California presidential primary.
June 6, 1872 – Susan B. Anthony is arrested, tried and fined $100 (which she does not pay) for attempting to vote in a presidential election in Rochester, NY. It would take 88 more years for Congress to ratify the 19th Amendment, granting women this fundamental right.
June 6, 1944 – The largest amphibious landing in history began as Allied forces landed in Normandy, France --- otherwise known as D-Day. By the end of the day, 150,000 soldiers had landed, with 15,000 wounded or killed.
June 7, 1965 – Citing privacy "zones" guaranteed by the First, Third, Fourth and Ninth Amendments, the US Supreme Court strikes down a Connecticut statute which criminalized counseling and other medical treatment to married couples for the purpose of preventing conception. This established a new constitutional right; the right to privacy in marital relations, including freedom from government intrusion into matters surrounding birth control.
June 12, 1898 – The Philippines declare their independence from Spain, only to be invaded and occupied by US forces. The Philippines remains a US colony until after WWII.
June 12, 1963 – Medgar Evers is assassinated in Jackson, Mississippi. The Civil Rights leader had been working to integrate schools and register black voters in the South.
June 13, 1971 – The Pentagon Papers, secret documents that revealed the US strategy in the Vietnam War, are published by The New York Times.
June 13, 1966 – The Supreme Court finds in favor of Miranda in Miranda v. Arizona, guaranteeing that accused people must be told of their rights before being questioned by the police. These rights include the right to remain silent, the right to know that anything said can be used against that person in a court, and the right to have an attorney present during any questioning. These rights are known as the "Miranda Rights."
June 15, 1215 – King John signs the Magna Carta, guaranteeing his subjects basic rights, which become the foundation of all democracies that follow.
June 17, 1972 – Five men are arrested at the National Democratic Headquarters in the Watergate complex in Washington, D.C. An investigation follows which eventually implicates President Nixon and his administration in illegal activities and an extensive cover-up. A House Judiciary Committee adopts three articles of impeachment against the president in July 1974, and in August of that same year, Richard M. Nixon becomes the first US President to resign.
June 28, 1914 – Archduke Ferdinand, The Crown Prince of Austria, and his wife are assassinated in Sarajevo which leads to the outbreak of WWI. Five years later, with over nine million combatants and seven million civilians dead, the war formally ended with the signing of The Treaty of Versailles. The League of Nations was then formed to prevent such a horrible event from taking place again. It failed, and Europe plunged into economic depression which laid fertile ground for nationalism and, eventually, the outbreak of WWII.
June 30, 1971 – A debate over lowering the voting age from 21 to 18, which began in WWII and increased during the Vietnam War, centered on the argument that young men conscripted to fight and die for their country should not be denied the right to vote. This debate concludes on June 30, 1971, with the enactment of the 26th Amendment, which grants all American citizens 18 years or older this fundamental right.