When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Mobile apps are so entrenched in our daily lives it's easy to forget their impact. But apps have truly changed the world.
Throughout time, technology has changed how we interact with the world, each other, and ourselves. In centuries past, the compass enhanced our ability to explore, the steam engine revolutionized our ability to perform difficult tasks, and the printing press radically changed the way we circulate information.
In this century, we've seen artificial intelligence, virtual reality, and autonomous cars. But the technology that has most drastically changed our daily lives is the one in our pockets. We often look at smartphones and the apps they contain as mere entertainment, but it's hard to ignore how phone apps have changed the world.
It's interesting to consider life before the phone or telegraph. In those days, most people didn't travel much further than their hometowns. Because of that, one's social circle was kept relatively small, further necessitating social acceptance. Even if you did have social connections beyond your hometown, communication was kept by letters, making it challenging—though not impossible—to maintain a relationship.
Because of social media apps such as Facebook and Instagram, messenger apps like Facetime and Zoom, and even dating apps like Tinder or Bumble, our social circle has expanded beyond those in close proximity. Those of us who feel outcasted by their immediate society don't have to become recluses the way they might have in previous centuries. You simply need to open an app to find their own tribe.
There's a reason for the expression "knowledge is power." Throughout history, knowledge has been entrusted to the educated few—those with access to literacy, books, and the ability to do research. Even as public libraries arrived on the scene, people were bound to whatever books were available in their section of the world.
Smartphones themselves already put an astonishing amount of information into the hands of the everyday person. But mobile apps change the world of information even further by organizing the mountains of information, making them accessible and digestible. Apps like Duolingo teach new languages, streaming services connect us to online classrooms, and teachers create new apps to augment instruction.
Employment has followed a similar model throughout time: you choose a career and remain in that profession for the majority of your life. We see this with the apprentice and the squire of yesteryear and the office worker of the 20th century. Work provides a sense of stability for workers and employers, but for some it contributes to a sense of monotony.
In recent years, we've seen a rise in the "gig economy." This model emphasizes independent workers hired for short-term employment. Rideshare services like Uber began this model, and apps like Doordash continued it. Even streaming apps like Spotify and YouTube allow creators to make a living based on their own ideas and not based on their employers' wants.
Mobile apps are now part of our society's landscape, for better or worse. Recognizing their impact will allow us to decide what kind of impact they will have in the future.
A third swell of protests over hikes in gas prices erupts in violent riots and public outcry over France's social inequality.
In the heart of Paris, the Champs-Elysées and the Arc de Triomphe were scaled by protesters and graffitied on Saturday. Police fired tear gas, stun grenades, and water cannons at masked citizens donning bright yellow vests as they (the citizens) set fire to buildings and hurled crude projectiles in the streets.
Recent hikes in gas prices under President Emmanuel Macron have driven people to form a leaderless movement on social media and take to the streets.The most recent announcement of another tax increase set to begin on News Years Day initiated the first wave of demonstrations in mid-November. The price hike will add to an existing 23% rise in diesel costs that's occurred during Macron's first year as president.
In France, all drivers must keep reflective yellow vests in their vehicles under a 2008 policy; the "gilet jaunes" or "Yellow Vest" movement represents motorists' protest of the added tax burden on fuel and government officials' blindness to civilian struggles.
The 36,000 demonstrators created the most violent display of civil disobedience to take place in the capital in more than a decade. The protests left 3 dead, 100 injured (including members of the French police), and nearly 400 arrests. The third wave of protests in as many weeks turned into "urban warfare" and "the worst riots in a generation," according to witnesses of flaming cars, vandalized buildings, and clashes between the French police and a faction of criminals who are said to have joined the protest solely to wreak havoc.
While prices of oil have risen worldwide over the past year, the French government has added its own taxes to the burden as part of their environmental policies. Macron's administration defends the new taxes as efforts to lower carbon emissions and encourage people to purchase more energy efficient cars–but the expectation that French citizens can alter their lifestyles and modes of transportation at the government's behest is out of touch with reality. Furthermore, increasing fuel prices places an unbalanced burden on working people who can't afford to reside in major cities and who rely on their cars to commute from and around rural and suburban areas.
But in many ways, the tax hike is only a capstone of social inequality that has frustrated citizens for too long. Florence, a 55-year-old demonstrator who works for a freight company outside Paris, expressed his motivations to The Guardian:
"We are here to protest against the government because of the rise in taxes [in general], not just petrol taxes, which is the straw that broke the camel's back. We've had enough. We have low salaries and pay too much tax and the combination is creating more and more poverty."
In response to public dissent, President Macron called an emergency security meeting on Sunday. His official statements have condemned the use of violence and defacement of national monuments. He said, "No cause justifies that authorities are attacked, that businesses are plundered, that passers-by or journalists are threatened or that the Arc du Triomphe is defiled." He also praised the emergency responders and French police, whom are seen below firing tear gas and water cannons at protesters, saying they've "showed unrelenting bravery throughout the day and evening."
French police fire teargas at 'gilets jaunes' protesters in Parisyoutu.be
Outside of France, Parisians' actions against inequality seem to have inspired copycat riots in Belgium. Famke Krumbmuller, head of a Paris-based political consultancy, noted the protests touched a familiar chord and sent reverberations throughout Western Europe. She told CNBC, "I guess what's specific to this movement is that it is relatively apolitical, so they (the protesters) are not from just one party on the left or right. They're white, middle-class people that are squeezed by the welfare state. They pay a lot of taxes but they don't get a lot of benefits in return."
Looking ahead, President Macron's asked Prime Minister Edouard Philippe to hold a meeting with leaders of France's political parties and representatives from the "Yellow Vest" movement in order to negotiate a return to peace. However, according to the French paper Le Télégramme, some members of the "collective" oppose a meeting, claiming, "The government is only looking for a communication plan and we do not want to be a puppet." Another representative of the group, Christophe Chalençon, actually looks forward to the meeting, where he plans on asking the Prime Minister to resign.
How the voting systems around the world differ from country to country
There are many different voting systems in the world that vary in large or small ways from one another. Here are some of the most popular, explained. These three systems make up the majority of the world's election processes and can be used for larger and smaller elections.
First, some vocab
Plurality: The Candidate with the most votes wins, doesn't need to be a majority.
Examples: United States, United Kingdom, Ethiopia, India, etc.
Two Round System: Similar to plurality but a winner needs the majority. If there is no majority in the first round of voting then there will be a second with the 2 leading candidates.
Examples: France, Iran, Mali, Vietnam, etc.
List Proportional Voting: Multi-winner system where political parties nominate candidates and electors vote for preferred party or candidate. The governmental seats are given to each party in proportion to the votes they receive.
Examples: Spain, Morocco, Russia, Brazil, Angola, etc.
A Deeper Look into Certain Election Processes
French Presidents serve for 5 year terms and are elected using a run off voting system which involves two rounds of elections. If someone doesn't win the majority in the first round then the top contenders run against each other in the second. France does not have a two party system and many different parties are represented in their 3 branches of government. This means that the French President could have a Prime Minister from another political party.
Both the financing and spending of French campaigns are highly regulated. All commercial advertisements are prohibited in the three months before the election. Political ads are aired for free but on an equal basis for each candidate on national television and radio. There are limits on donations and expenses that are regulated by an independent financial representative of the campaign.
General elections are held every five years with a large number of elections across the UK. In 2015, six hundred and fifty people were elected into the House of Commons and this greatly changes the standing of the parties in the government. With three major parties there is no longer a two party system. These parties are the Conservative Party formerly know as the Tories, the Liberal Democrats formerly known as the Whigs, and the Labour Party who all make up the bulk of the government along with various independents.
The party that wins the majority of seats in the House of Commons in the general election becomes the leading party. The leader of the majority party is appointed Prime Minister by the Queen. The leader of the minority party is referred to as the leader of the opposition. The Prime Minister appoints the ministries and forms the government. There are moments where the system is adapted whether the Prime Minister calls for a special early election or there is no party with a majority in the House of Commons.
UK elections limit how much campaigns can spend during certain elections, but there is no price limit for donations. This is regulated by the Electoral Commission which is an independent regulatory body. All of the parties need to keep records for the independent audit. To ensure transparency the Electoral Commission publishes party spending returns online.
A presidential candidate can be nominated by a Russian political party or by a collection of signatures in support. Similar to France, Russia has many political parties that make up their government and there is also a two round voting system. The Presidential term is 6 years and though someone can hold many terms there can only be two consecutive terms at a time. There were protests and concerns over the legitimacy of past elections.
The main political party is the United Russia Party lead by Vladimir Putin and it holds 343 seats of the 450 possible seats in their governmental body, the Duma. Other parties are the Communist Party, the Liberal Democratic Party, A Just Russia, Civic Platform, and there are independents. Members of the Duma are elected for 5 year terms.
Though spending and broadcast time is monitored and regulated there are large loopholes for the party who is in control of public resources. Opposition parties need to fund from their own resources but United Russia uses official state-funded trips, positive news reporting, and other means to avoid using personal funds.