When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
How the voting systems around the world differ from country to country
There are many different voting systems in the world that vary in large or small ways from one another. Here are some of the most popular, explained. These three systems make up the majority of the world's election processes and can be used for larger and smaller elections.
First, some vocab
Plurality: The Candidate with the most votes wins, doesn't need to be a majority.
Examples: United States, United Kingdom, Ethiopia, India, etc.
Two Round System: Similar to plurality but a winner needs the majority. If there is no majority in the first round of voting then there will be a second with the 2 leading candidates.
Examples: France, Iran, Mali, Vietnam, etc.
List Proportional Voting: Multi-winner system where political parties nominate candidates and electors vote for preferred party or candidate. The governmental seats are given to each party in proportion to the votes they receive.
Examples: Spain, Morocco, Russia, Brazil, Angola, etc.
A Deeper Look into Certain Election Processes
French Presidents serve for 5 year terms and are elected using a run off voting system which involves two rounds of elections. If someone doesn't win the majority in the first round then the top contenders run against each other in the second. France does not have a two party system and many different parties are represented in their 3 branches of government. This means that the French President could have a Prime Minister from another political party.
Both the financing and spending of French campaigns are highly regulated. All commercial advertisements are prohibited in the three months before the election. Political ads are aired for free but on an equal basis for each candidate on national television and radio. There are limits on donations and expenses that are regulated by an independent financial representative of the campaign.
General elections are held every five years with a large number of elections across the UK. In 2015, six hundred and fifty people were elected into the House of Commons and this greatly changes the standing of the parties in the government. With three major parties there is no longer a two party system. These parties are the Conservative Party formerly know as the Tories, the Liberal Democrats formerly known as the Whigs, and the Labour Party who all make up the bulk of the government along with various independents.
The party that wins the majority of seats in the House of Commons in the general election becomes the leading party. The leader of the majority party is appointed Prime Minister by the Queen. The leader of the minority party is referred to as the leader of the opposition. The Prime Minister appoints the ministries and forms the government. There are moments where the system is adapted whether the Prime Minister calls for a special early election or there is no party with a majority in the House of Commons.
UK elections limit how much campaigns can spend during certain elections, but there is no price limit for donations. This is regulated by the Electoral Commission which is an independent regulatory body. All of the parties need to keep records for the independent audit. To ensure transparency the Electoral Commission publishes party spending returns online.
A presidential candidate can be nominated by a Russian political party or by a collection of signatures in support. Similar to France, Russia has many political parties that make up their government and there is also a two round voting system. The Presidential term is 6 years and though someone can hold many terms there can only be two consecutive terms at a time. There were protests and concerns over the legitimacy of past elections.
The main political party is the United Russia Party lead by Vladimir Putin and it holds 343 seats of the 450 possible seats in their governmental body, the Duma. Other parties are the Communist Party, the Liberal Democratic Party, A Just Russia, Civic Platform, and there are independents. Members of the Duma are elected for 5 year terms.
Though spending and broadcast time is monitored and regulated there are large loopholes for the party who is in control of public resources. Opposition parties need to fund from their own resources but United Russia uses official state-funded trips, positive news reporting, and other means to avoid using personal funds.
Three beautiful examples of humans, faith, and hope that we aren't all bad.
In this difficult time where climate deniers are both in and outside of the federal administration, it can be easy to feel hopeless. But these three men show the power of an individual to make a change in the world. With the environment suffering at the hands of climate change, let these stories inspire you.