When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
With the Democratic nomination essentially a toss-up between Bernie Sanders and Joe Biden, America's fear of electing competent, prepared women is prevalent.
This week, Senator Elizabeth Warren suspended her campaign in the 2020 presidential election.
The announcement arrived after a disappointing Super Tuesday for the progressive candidate, who failed to win her home state of Massachusetts. "I refuse to let disappointment blind me— or you—to what we've accomplished," Warren wrote. "We didn't reach our goal, but what we have done together—what you have done—has made a lasting difference. It's not the scale of the difference we wanted to make, but it matters—and the changes will have ripples for years to come."
Warren built a successful grassroots movement and, for much of the race, was a Democratic front-runner. She supports key issues like the Green New Deal and Medicare for All, and she mapped out proposals for affordable housing and free college for lower-income students. Her liberal policies earned her numerous comparisons to Bernie Sanders, but as Warren fell behind and her more moderate opponents, like Amy Klobuchar, Michael Bloomberg, and Pete Buttigieg, exited the race—each endorsing former Vice President Joe Biden—it became clearer that her participation might be splitting the progressive vote. Her choice to bow out for the sake of the country's future is honorable, but her departure makes the Democratic nomination a toss-up between Sanders and Biden as congresswoman Tulsi Gabbard trails behind significantly. That shouldn't be the case.
#ThankYouElizabeth ...for running an exceptional campaign. For knocking #Bloomberg out of the race. And for push… https://t.co/tHe1kfRbF8— Peter Daou (@Peter Daou) 1583425541.0
Yes, Biden has decades of experience; he first became a senator in 1972, while Warren wouldn't be elected until thirty years later. Despite serving two terms as vice president, however, Biden failed to match Warren's sharp wit in debates—his muddled answers and seemingly inattentive performances spurred headlines like "Is Joe Biden OK?" Additionally, there's an ongoing list of allegations about his creepy behavior towards girls and women, for which he's never formally apologized.
When it comes to policy, Biden can be moderate to a dangerous degree. His stance on abortion has wavered throughout the years (to be fair, Warren was a Republican until the '90s), and he supported a constitutional amendment in the '80s that would have let states overturn Roe v. Wade. In the '90s, he voted against legalization of gay marriage, and later in the early '00s, he voted in favor of the Iraq War. Today, he opposes Medicare for All, would let states individually allow to legalize recreational marijuana, doesn't believe in abolishing ICE, and wouldn't bring U.S. troops home from overseas; Warren's stance on each of those issues is the opposite, which makes the trending #WarrenToBiden hashtag so disappointing.
Elizabeth Warren ethered Mike Bloomberg and John Delaney, two plutocrats with terrible policies who thought they co… https://t.co/jxOSe75jeN— Adam Best (@Adam Best) 1583429691.0
Though Warren has generally kept her gender out of her campaign (aside from telling little girls that she's running for president because "that's what girls do"), much of Biden's sudden lead ahead of her can be accredited to sexism. Despite experience, Warren has proven time again and again that she's incredibly fit to be president; how has Biden become our most "electable" option?
Yes, Democrats need to unite to ultimately defeat Donald Trump. But we also can't risk electing a candidate who repeatedly appears mentally unwell, poses dangers to women, and doesn't have an aggressive plan to tackle the climate crisis. Thankfully, we have a viable candidate left with Sanders, but Biden shouldn't be the other choice. The U.S. deserves better than Biden, but it'll be hard to get there until we've overcome our fear of electing a woman.
Because the American people deserve to know
With less than a month left until the Iowa caucuses officially kick off primary season, it seems like we've spent the last decade slowly whittling away at an endless list of candidates.
Many voters have already seen their favorite contenders drop out of the race. Others have yet to figure out which person on a crowded debate stage best represents their interests. Obviously there are a number of axes on which you can compare the candidates, and countless articles that can help you navigate their differing economic policies, their stances on health care, or their various approaches to foreign policy. If those are the factors by which you judge a candidate, you should have no problem finding what you need to make up your mind. People like me are not so lucky.
I have always been a single issue voter—consistently casting my ballot for the best dancer. In 2008 and 2012, I had an easy time of it. Barack Obama's blend of smooth and corny dance moves struck a perfect balance for my sensibilities, easily winning out over Mitt Romney's "Gangnam Style" convulsions, or John McCain's high-intensity robot. 2016 presented a more difficult choice. I nearly didn't vote at all, but ultimately decided that Hillary Clinton's stiff Whip and Nae Nae represented the lesser of two evils when considered against Donald Trump's apocalyptic rendition of "Hotline Bling."
Sadly, some 60 million voters didn't see what I did, and made the wrong call. I won't let that happen again. The American people deserve to see every candidate dance before they go to the polls. Until the DNC finally listens to wisdom and converts one of their debates to a dance off, I've compiled this list so that you can make an informed decision.
Warren dancing at her rally tonight 💃🏼 https://t.co/c2QBzPGsH1— Behind 2020 (@Behind 2020) 1578458031.0
We'll get the top-tier candidates out of the way first. Senator Elizabeth Warren has nothing to hide. She has been the most upfront, transparent candidate when it comes to her big, structural dancing. And while it may not be everyone's first choice in style, you can not fault her fun-aunt-at-a-wedding energy. The latest example of her eclectic blend of fist pumping and hula dancing comes from last night's Brooklyn rally with—recent dropout and competent dancer in his own right—Julian Castro. She probably just needs a couple more glasses of zinfendel from the open bar before she really loosens up.
Bernie Sanders is surprisingly spry. You might not expect a man in his 70s with heart problems to cut a rug, but Bernie is not your average senior citizen. He has the energy of a man half his age, and the timeless consistency of his dancing allows him to keep up with his young supporters.
Former vice president Joe Biden dances exactly as you'd expect—slow, old fashioned, and "sweet" in a way that's uncomfortably intimate.
"Not left. Not right. Forward!" - @AndrewYang #YangGang #Yang2020 https://t.co/7UcY9OG9to— Will🔥🛍️YangGang Pink🧢🔥 (@Will🔥🛍️YangGang Pink🧢🔥) 1565920883.0
Silicon Valley entrepreneur Andrew Yang has more than enough spring in his step to keep up with any roomful of middle-aged women on the dance floor. His universal basic dance moves aim to remind us that we all share one dance floor.
Congressional representative for Hawaii Tulsi Gabbard doesn't exactly dance—she dance-fights. Just as with her approach to debates or to the war on terror, her Capoeira moves may be a bit more aggressive than some voters want.
#BREAKING: Amy Klobuchar performs ancient, centrist war-dance to stoke fear in the hearts of her more radical oppo… https://t.co/EFEoA3JXOE— MSDNC (@MSDNC) 1569102792.0
Minnesota Senator Amy Klobuchar is known for her no-nonsense pragmatism. She strives not to make any promises she can't keep, so she will appear to be the adult in the room...but her dancing tells a different story. Klobuchar dances with the energy of a happy toddler who could enter full-blown tantrum mode at any moment.
You may be surprised to find that spiritual guru Marianne Williamson is still in the race, but once you see her dance moves, you'll be surprised she isn't the front runner. She is as one with the music as she is with the vibrations of the universe.