Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Youth in Revolt: A Look At The Youth Movements That Changed The World
Movements that seek progressive social reform tend to be led by young people.
Updated 3/18/2024
From the Magna Carta to the Civil Rights movement, social change has most often come at the edge of a sword or the end of a gun barrel. Each right, privilege, and freedom that we hold dear, however fledgling, was earned through collective action. The 8-hour work week, public schooling and so many of the things we take for granted were hard-won. I can think of no example when social change happened via inertia.
More often than not, movements that seek progressive social reform are led by young people. Maybe this is because young people are less risk-averse. Maybe it's because those who have their lives ahead of them have a clearer view of society's flaws. Whatever the reason, activists tend to be on the younger side.
Reverend Martin Luther King, Jr. was in his twenties when he began protesting. Marx and Engels were 30 and 28 respectively when they published the Communist Manifesto. There are some activists who are even younger when they're inspired to action. And many of the most famous social movements have been led by teenagers.
With this notion in mind, we've rounded up ten of the most important youth movements in world history.
Newsboys Strike (1899)
One of the major contributing factors to the United States' involvement in the Spanish-American War was the prevalence of anti-Spanish propaganda in Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal. Towards the end of the 19th century, these papers were in a vicious circulation war and used cheap, tabloid-esque tactics in order to gain popularity.
While circulation continued to climb, pay for New York City's newsboys stayed stagnant. Following a slew of strikes in the 1880s, their frustration came to a head in 1899. During the 1899 strike, the newsboys reduced the amount of papers in circulation and were subsequently successful in increasing their wages.
Vietnam/Cambodia Protests (1964-73)
From the beginning, the Vietnam war was heavily protested in the United States. The protests of 1968 following the Tet Offensive were worldwide, occuring not only in U.S. cities, but Rome, London, and Paris. More famously, after Richard Nixon elected to invade Cambodia in 1970, unarmed students at Kent State took up picket signs. During this demonstration, the national guard open fired upon the youth activists, killing four and wounding nine others. Their deaths spurred a 100,000 man march in Washington D.C. protesting the war, but the United States' involvement in Vietnam, Cambodia, and Laos would not stop completely until 1975, nearly five years later.
Black Panthers (1966)
The Black Panthers aren't typically thought of as a youth organization, but when the group was formed in 1966, Huey Newton was only 24. The group was originally formed to protect the citizens of Oakland from police brutality. Outside of this, their goals were socialist in nature and sought to free black Americans from the oppression of American Capitalism. While they officially disbanded in 1982, their mission lives on.
Tiananmen Square protests (1989)
These protests were conducted by large groups of students and intellectuals to protest the economic policies of China's Communist Party. While not entirely cohesive, the demonstrations were largely peaceful until the Chinese Army arrived, massacring between 300 and 3,000 citizens (reports vary widely). The next day, the famous video Tank Man was filmed. In it, a single man stood in front of a column of Chinese tanks and blocked their path. His fate is unknown.
Arab Spring (2010-2012)
The Arab Spring was born online and started during the Tunisian Revolution. Both violent and non-violent protests swept North Africa and the Middle East, and resulted in the toppling of several totalitarian regimes in the region. While these protests started out strong and cohesive, various interests began to collide, and some of the destabilized regions are still in civil wars today; the most newsworthy being Syria.
Dakota Access Pipeline (2016-2017)
The Dakota Access Pipeline was built from North Dakota to Southern Illinois and connects oil fields in each locations. Unfortunately, the pipeline runs through the Standing Rock Reservation and threatens the regions clean water supply. After a long, protracted struggle and hundreds of arrests, the pipeline was put on hold for an environmental evaluation. When President Trump was elected, he bypassed this evaluation and the pipeline delivered its first oil in the spring of 2017. The pipeline has already leaked several times and is proving to be exactly the type of ecological nightmare that the protestors were worried about.
Muslim Ban Protests (2017)
When President Trump signed executive order 13769, or the travel ban, protesters gathered at major airports all around the country, delaying flights and offering legal aid to various deportees. Following the protests, the U.S. Court of Appeals found the travel ban to be unconstitutional on three separate occasions.
March for Our Lives (2018)
Perhaps the most famous youth movement in recent history, March for Our Lives was a nation-wide rally advocating for stricter gun-control laws. Led by the students of Stoneman Douglas High School, it is one of the youngest (and largest) peaceful protests in American history and had close to 2 million people in attendance. David Hogg, Emma Gonzalez, and the rest of the the Stoneman Douglas students who helped organize the rally showed tremendous resiliency and strength of character; this protest took place about six weeks after the shooting. While no gun control laws have been passed yet, the protests certainly have the nation's attention.
Palestinian Protesters Against Israeli Occupation (Present)
Palestinians have been protesting Israel's government at the Gaza border and are currently in a standoff with the Israeli military. Palestinian refugees are seeking equal rights within Israel and to be allowed to enjoy the same comforts as the Israelis. While the Palestinian protest has been a peaceful one, the Israeli military has already killed and injured several protesters, many of whom are mere teenagers.
June Time Capsule - A look back in history
June 3, 1972 – Sally Jan Priesand is the first woman to be ordained as a rabbi in the U.S.A., (the first in the world being Regina Jones in 1935, who died in Auschwitz in 1944), breaking with thousands of years of patriarchal tradition in the Jewish faith.
June 4, 1989 – Troops in China fire on unarmed pro-reform protesters in Tiananmen Square. The People's Army used tanks, machine-guns, clubs and tear gas on their own citizens. The Chinese government claimed that only 300 people were killed, but estimates point to over 3,000. After the massacre, over 1,600 demonstrators were arrested and jailed. 27 were executed.
June 5, 1968 – Robert F. Kennedy is assassinated while leaving the Hotel Ambassador in Los Angeles following a celebration for his victory in the California presidential primary.
June 6, 1872 – Susan B. Anthony is arrested, tried and fined $100 (which she does not pay) for attempting to vote in a presidential election in Rochester, NY. It would take 88 more years for Congress to ratify the 19th Amendment, granting women this fundamental right.
June 6, 1944 – The largest amphibious landing in history began as Allied forces landed in Normandy, France --- otherwise known as D-Day. By the end of the day, 150,000 soldiers had landed, with 15,000 wounded or killed.
June 7, 1965 – Citing privacy "zones" guaranteed by the First, Third, Fourth and Ninth Amendments, the US Supreme Court strikes down a Connecticut statute which criminalized counseling and other medical treatment to married couples for the purpose of preventing conception. This established a new constitutional right; the right to privacy in marital relations, including freedom from government intrusion into matters surrounding birth control.
June 12, 1898 – The Philippines declare their independence from Spain, only to be invaded and occupied by US forces. The Philippines remains a US colony until after WWII.
June 12, 1963 – Medgar Evers is assassinated in Jackson, Mississippi. The Civil Rights leader had been working to integrate schools and register black voters in the South.
June 13, 1971 – The Pentagon Papers, secret documents that revealed the US strategy in the Vietnam War, are published by The New York Times.
June 13, 1966 – The Supreme Court finds in favor of Miranda in Miranda v. Arizona, guaranteeing that accused people must be told of their rights before being questioned by the police. These rights include the right to remain silent, the right to know that anything said can be used against that person in a court, and the right to have an attorney present during any questioning. These rights are known as the "Miranda Rights."
June 15, 1215 – King John signs the Magna Carta, guaranteeing his subjects basic rights, which become the foundation of all democracies that follow.
June 17, 1972 – Five men are arrested at the National Democratic Headquarters in the Watergate complex in Washington, D.C. An investigation follows which eventually implicates President Nixon and his administration in illegal activities and an extensive cover-up. A House Judiciary Committee adopts three articles of impeachment against the president in July 1974, and in August of that same year, Richard M. Nixon becomes the first US President to resign.
June 28, 1914 – Archduke Ferdinand, The Crown Prince of Austria, and his wife are assassinated in Sarajevo which leads to the outbreak of WWI. Five years later, with over nine million combatants and seven million civilians dead, the war formally ended with the signing of The Treaty of Versailles. The League of Nations was then formed to prevent such a horrible event from taking place again. It failed, and Europe plunged into economic depression which laid fertile ground for nationalism and, eventually, the outbreak of WWII.
June 30, 1971 – A debate over lowering the voting age from 21 to 18, which began in WWII and increased during the Vietnam War, centered on the argument that young men conscripted to fight and die for their country should not be denied the right to vote. This debate concludes on June 30, 1971, with the enactment of the 26th Amendment, which grants all American citizens 18 years or older this fundamental right.