When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
A recent survey from the American Psychological Association found that more than half of Americans say the news causes them stress, with many reportedly feeling anxiety, fatigue or suffering from sleep loss. Here's how to deal.
No matter where you are on the political spectrum, we're all caught in a deluge of devastatingly bad news. According to a 2011 study, we take in the equivalent of about 174 newspapers' worth of information—five times as much as we did in 1986, the New York Times reported. And that study is seven years old; since then, the pings are only coming faster and more furiously.
A recent survey from the American Psychological Association found that more than half of Americans say the news causes them stress, with many reportedly feeling anxiety, fatigue or suffering from sleep loss. Here's how to deal. One in 10 adults checks the news every hour, while 20 percent cop to "constantly" checking in on their social media feeds, Time reports. Women especially, who are twice as likely to be plagued by anxiety as men, tend to feel overwhelmed by the never-ending cycle of bad news, psychiatrist Gail Saltz wrote in Health.
"Compassionate people are overwhelmed now with the deluge of terrible news," Krista Tippett said recently on On Being. "The pictures are too present and too vivid. The news cycle is too relentless. I see pictures of children in faraway places that wreck me for a day."
What can the compassionate person do?
What we're experiencing now, Roshi Joan Halifax told Tippett, is "empathic distress." "When we are more stabilized, then we can face the world with more buoyancy, more capacity to address these very profound social and environmental issues," she said. Here are some ideas for what that can look like in your day-to-day life.
Limit your news—and be strategic
Instead of considering your phone and its news alerts an extension of your body, set aside time—at lunch, say—to check in with what's going on in the world. We're big fans of NPR's "Up First," a 10-minute podcast segment that tells you what you need to know to start your day. Loretta Breuning, author of Habits of a Happy Brain, advises banishing the news from your bedtime routine.
Whatever you do, don't feel guilty about creating distance between you and the news in the name of emotional wellbeing. "It's important to maintain healthy boundaries, practice self-care. It's your life. Time is really precious," Kriss Kevorkian, who teaches classes on trauma, crisis and disasters in the Master of Social Work program at Walden University, told Quartz. If people find you selfish, she advises reminding them of the airplane air mask principle: "Tell them, 'Yeah, I am, because I come first.'"
Too many of your devices provide access to breaking newsNew York Times
Ask the right question—and then move on
When the news triggers your compassion ask yourself once, and only once, What can I do to solve this problem? On Tiny Buddha, Lori Deschene emphasizes the importance of thinking small. "Whether you have grand plans or not, I think it's important to play small every day—even while keeping your eye on a larger goal. The little things make a huge difference, both for us and the people whose lives we touch." Try not to ruminate and spin your wheels in compassionate distress. "If you can't think of a plan or solution that's realistic, rational, and logical, move on," Saltz wrote.
Go to a holy place
The news whirs, buzzes, drones, and whirls. Replace it with quiet and stillness. "I think there are many antidotes, actually," said Roshi Joan Halifax. "A setting...which is so physically beautiful and psycho-socially safe, is important. I think there are houses of worship in many denominations here, so people can go and touch into the stillness and, as well, into the inspiration." For you, it may be a Quaker Meeting, group meditation at the candlelit yoga studio, or a woodland grove. "This is coming back to the value of a contemplative practice," said Roshi Joan Halifax. "Within any tradition or non-tradition is that when you are in a state of deep internal stillness, you see the truth of change, the truth of impermanence that's constantly in flow, moment by moment. And so that becomes a kind of insight that liberates you from the futility of the kind of grief that disallows our own humanity to emerge."
Practice loving kindness
This form of meditation extends feelings of compassion, love, peace, and safety from the sitter to the greater world. Begin by extending blessings to yourself: "May I be happy. May I feel love. May I have peace." Then, visualize people you love—your mother, your best friend, your spouse—and extend blessings to them, eventually expanding the circle of compassion until it encompasses your town, country, and the planet. "May all beings be happy; may all beings feel love; may all living beings experience peace."
Broaden your field of vision
It's not only spirituality, meditation, and nature that can restore our feelings of interconnectedness and equanimity. This is also the dominion of great art and literature. "We've turned our vision to being so superficial and outward," said Roshi Joan Halifax. In addition to turning your attention to the wider world, focus your attention on works of art and beauty. News isn't the only form of media; remember verse, sculpture, sonnets? Artists have been working through questions of compassion and meaning in novels, poetry, and painting for centuries. Be restored by the answers there.
"There's a potential for a new kind of enlightenment in our time," said Roshi Joan Halifax. "And that is, I think, a yearning that many of us experience, as we see the world distancing itself from its own heart." Seeing this yearning, this desire, fills her with hope rather than futility. Follow the longing you feel. Reframe your discomfort as vital information—your body and soul are telling you they want to reconnect to the heart of the world.