When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
From Cardi B to Hamilton to Queen Bey herself, here are ten songs that have inspired and soundtracked the ascensions of female politicians and powerful women of the modern world.
If it wasn't clear from Alexandria Ocasio-Cortez's recent Twitter battle with Cardi B and Tomi Lahren, we're living in an era where politicians and musicians have the ability to influence each other on huge scales.
But music has long been a source of inspiration and power, especially for women or other people whose voices have been subjugated or silenced.
In honor of the newest class of women in Congress, and in celebration of women in politics in general, here's a list of ten songs that we think would make the perfect soundtrack to their ascensions, and might even inspire you to follow suit.
1. Cardi B – Best Life
Cardi B - Best Life feat. Chance The Rapper [Official Audio]www.youtube.com
I never had a problem showin' y'all the real me/ Hair when it's messed up, crib when it's filthy/ Way-before-the-de… https://t.co/SdojcZ9olh— Alexandria Ocasio-Cortez (@Alexandria Ocasio-Cortez) 1542740838.0
The song's lyrics seem to align with Ocasio-Cortez's approach to communicating with her supporters, which has been radically honest and personal, as she frequently shares developments at work and at home via her Instagram stories. Though she was met with backlash from users who told her to "write intelligibly," Ocasio-Cortez's supporters cheered the reference.
Unabashedly outspoken and proud of their stratospheric rise to the top of their respective fields, Ocasio-Cortez and Cardi B are two women who seem to be on unstoppable paths—while determined to keep it real all the while.
2. Anaïs Mitchell – Why We Build the Wall
Anaïs Mitchell ft. Greg Brown - Why We Build the Wallwww.youtube.com
When folk singer Anaïs Mitchell penned "Why We Build the Wall" in 2006 for her concept album Hadestown, she never imagined that its lyrics—which retell the story of the Greek god of death Hades and his quasi-American capitalist hellscape—would become so relevant.
The song is a call-and-response narrative between Hades and his citizens, who work ceaselessly on a wall in exchange for the economic security that living in Hadestown provides. It contains lyrics like, "The wall keeps out the enemy / and the enemy is poverty / and we build the wall to keep us free / that's why we build the wall." Hadestown, which also tells the story of Orpheus and Eurydice, is coming to Broadway in the spring of 2019.
This song seems like it would make the perfect satirical rallying cry for Nancy Pelosi, who denounced Donald Trump's request for $5.7 billion to build his wall between the U.S. and Mexico after his speech on January 8th, two weeks in to what would become the longest government shutdown ever.
3. Aretha Franklin – Respect
Aretha Franklin - Respect  (Original Version)www.youtube.com
Aretha Franklin passed away in August of 2018, but her legacy lives on within every woman who ever wanted to be treated with honor and—as perhaps her most iconic song repeats—R - E - S - P - E - C - T. (Hint: that's all of us).
Aretha's unforgettable voice soars above the song's infectious musical backdrop, coalescing to form a track that is alternatingly prideful and enraged, hopeful and world-weary. This song's message seems too vast to be contained to one politician or time period. It's a timeless sentiment that could change the world, if we'd only listen.
4. Ms. Lauryn Hill – Everything is Everything
Lauryn Hill - Everything Is Everythingwww.youtube.com
In June, recently-announced 2020 presidential candidate Kamala Harris posted a Spotify playlist as a homage to important black musicians of the 20th century. The third song on the playlist, "Everything is Everything" from the iconic The Miseducation of Ms. Lauryn Hill, echoes sentiments that Harris has proclaimed in her own speeches.
Its powerful lyrics, "Sometimes it seems / We'll touch that dream. But things come slow or not at all / And the ones on top, won't make it stop / So convinced that they might fall," seem like they could be a rallying cry for Harris, a politician campaigning on promises of "American values" and "not putting people in boxes."
Hill's message of everything is everything is a beautiful sentiment about the way that all people and all issues are interconnected and cannot be addressed independently, and she has long been a powerful voice for women of color.
Kamala Harris's work as a prosecutor is under scrutiny from leftists everywhere, but judging by her playlist, at least her music taste is up to par.
5. Lin-Manuel Miranda – Satisfied
Female characters take the backseat to the titular protagonist of Lin-Manuel Miranda's Hamilton, but Angelica Schuyler's Satisfied is a show-stopper in a class of its own. Sung by the sister of Eliza, Alexander Hamilton's wife, it is a flashback to the night that they all met, when Angelica developed feelings for Alexander but decided she needed to set her sights on marrying someone richer.
Angelica, played by Renée Elise Goldsberry in the musical, spits some of the show's fastest bars and hits some of its highest notes in this virtuosic performance, which reveals the extent of her brilliance as well as the extent of her regret at not taking a chance on love.
It might be easy to dedicate this song to Hillary Clinton, whose tenacious determination to win the presidency and refusal to be satisfied with a mere first-ladyship (or Secretary of State position) does belie a similar ambition to Angelica's.
But Angelica, with her razor-sharp wit and social sensibilities, seems similar to some of Congress's outspoken freshmen members, such Ayanna Pressley, who has been an outspoken critic of Trump and many of his policies from her first moments on the House floor, running on the message "Change can't wait" with an urgency evocative of Angelica's intense drive.
6. Taylor Swift – Bad Blood
Taylor Swift - Bad Blood ft. Kendrick Lamarwww.youtube.com
Taylor Swift has had her fair share of beef with other artists, but until 2018 remained staunchly apolitical. But after Swift announced in an Instagram post that she "could not support Marsha Blackburn," the politician lashed out—provoking serious flashbacks to the time that Taylor Swift allegedly attacked Katy Perry over a feud involving backup dancers through her video, Bad Blood.
The stakes were slightly higher in this situation, and Blackburn still snagged the Senate seat in spite of the star's opposition.
"Of course I support women and I want violence to end against women," said Blackburn in response to Swift, who had also written that the politician's "voting record in Congress appalls and terrifies" her. Blackburn has been a supporter of Trump's border wall as well as his efforts to end Obamacare.
7. Questlove's Entire Michelle Obama Playlist
Michelle Obama's Musiaqualogy Vol 1 1964-1979 by Questlove
Michelle Obama's Musiaqualogy Vol 2. 1980-1997 by Questlove
Michelle Obama's Musiaqualogy Vol 3. 1997-2018 by Questlove
The musician Questlove of the band The Roots has created three 100-song playlists for Michelle Obama's Becoming book tour, and every song is worth putting on repeat. Entitled The Michelle Obama Musiaquology, it is a journey through time (and occasionally, space) filled with mournful, fierce, and empowering tracks—much like the biography it was designed to soundtrack.
Obama's Becoming is more about hope and unity than it is about politics and division, and so are most of the songs in this playlist. An exuberant melding of jazz, pop, and the occasional stylistic outlier, Questlove's compilation elevates voices of joy, pride, black power, and solidarity in an era in desperate need of them. Featuring icons ranging from Ella Fitzgerald to Kendrick Lamar, it's a survey of music throughout history that has given hope to those who need it most.
8. MILCK – I Can't Keep Quiet
MILCK - Quietwww.youtube.com
Newcomer MILCK's powerful composition became the anthem of the first Women's March, and since then, the artist has continued to release waves of meaningful music while maintaining a confessional and motivational social media presence.
The vulnerable and passionate song that made her famous could be an anthem for kids like Emma Gonzalez, speaking out against gun violence, and for all the other women who have spoken and will continue to reach out and fight for their beliefs.
9. Against Me! — True Trans Soul Rebel
Against Me! - True Trans Soul Rebel [ALBUM VERSION]www.youtube.com
In the shadows of the Trump administration's ban against transgender people in the military, this song is a reminder that trans people not only exist but will continue to fight.
Transgender politician Christine Hallquist did not win in the general Vermont elections for governor, but she did secure a spot in the 2018 Democratic primaries, the first time a transgender person has been nominated by a major party. And more transgender and LGBTQ people ran and won races in November 2018 than ever before, signaling an upswing of pride in spite of the Trump administration's anti-trans policies.
Against Me!'s True Trans Soul Rebel has long been an anthem for the transgender community, an outcry of pain against a world that constantly threatens them with erasure.
10. Beyoncé – Who Run the World (Girls)
Beyoncé - Run the World (Girls) (Video - Main Version)www.youtube.com
No list of songs for female politicians would be complete without Queen Bey's presence. This song is one of the crown jewels of feminist anthems, with its infectious beat pounding underneath Beyonce's velvety vocals and its iconic refrain. This one goes out to all the future female politicians, including the hopefully soon-to-be first female commander-in-chief.
With that, we welcome the 42 new female congresswomen, celebrate the women who came before them, and encourage all the women and trans people coming after to rise up and sing out. Listen to these songs enough and internalize their messages, and it could be you in those seats someday.
Eden Arielle Gordon is a writer and musician from New York City.