When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
The president's re-election campaign doubled spending over the last three months.
Even with his re-election vote two years away, President Trump has raised more than $100 million towards his campaign.
The president's fundraising total, which include his campaign committee and joint accounts with the Republican National Committee (RNC), raised more than $18 million from July to September, according to numbers filed by the Federal Election Commission on Monday night. With more than $106 million at his disposal, Trump has raised a historic amount for an election this far in advance. In contrast, President Barack Obama had just $2.3 million in his bank account two years before his 2012 re-election bid.
The preemptive effort to undermine his future Democratic contender began as soon as 2017, with Trump's abnormal decision to file for re-election the day he was sworn in. There was barely a pause in his campaign's rallying tours across the country—they continued in the first months of his presidency.
Strikingly, the president's campaign committee has raised the majority of its bursting wallet from donations of less than $200. These small sums represent nearly 98% of the money he collected during the third quarter of the year. That's not to say his fundraising team hasn't sought larger donors. One check deposited in the RNC joint account for $250,000 came from venture capitalist and human blood enthusiast Peter Thiel.
Trump's campaign doubled spending over the last three months to $7.7 million, seeking to stir up its Republican base with more rallies and online appeals. $604,000 was paid to Ace Specialties in Louisiana, the manufacturers of the Trump base's favorite "Make America Great Again" red hats. $1.3 million was paid for legal fees, which includes services related to the Russian meddling investigations, and $1.6 million was spent on advertising to a shadowy company called American Made Media Consultants.
According to the New York Times, the company was created by the campaign to purchase media advertisements as well as online fundraising solicitations. While it's not intended to create profit for Trump, the company could allow the campaign to avoid declaring precise spending details to the election commission. The idea seems to draw inspiration from Mitt Romney's presidential campaign.
In a statement, the Trump campaign's senior advisor encourages their grass-root supporters "and millions more like them to get out and vote in the midterms so President Trump can continue to build on his agenda with even greater success for the forgotten men and women of this great country."
Despite his success, Rep. Beto O'Rourke, the Democratic challenger to Sen. Ted Cruz in Texas, reportedly raised more than double what Trump did between July and September. The $38.1 millionhaul is a quarterly fundraising record for a Senate campaign.
The super-rich are hoping inequality is here to stay, even after the apocalypse.
With the Atlantic hurricane season already underway, tens of millions of people are preparing grab bags and emergency kits and hoping that the next storm isn't the one that will take away their lives, their homes, or their resources. Yet, in spite of researchers' warnings suggesting that global climate change is increasing the likelihood that the next big storm, or the one after that, will wreak unavoidable devastation on those same millions, a much smaller group have no such anxieties. These people are not members of a doomsday cult, climate change 'skeptic' Super-PAC, or owners of exceptionally-developed spleens. They are a part of a far more elite class of mammals –– the super-rich –– and, as the storms rage ever harder on the rest of us, they've prepared emergency kits that have far more than a flashlight and a radio in them.
In 1888, the British industrialist and fervent imperialist Cecil Rhodes gained a charter for exclusive mineral rights in lands that are now part of the nation of Zimbabwe. What set this particular acquisition apart from the earlier expansions of British control, however, was the fact that Southern Rhodesia (named, in customarily humble fashion, after its 'founder') was not a colony founded under the usual auspices of the desire of British expansionism, but as a result of the singular desire of a wealthy man to exert his control over territories that he believed were his to rule. The explicitly apartheid state of Rhodesia –– which would rule the nation from 1965 to 1979 without international recognition –– was the symbolic successor to this ideology, and its legacy of colonial plunder haunts Zimbabwe (once the great breadbasket of Africa) to this day. Eccentric Victorian industrialists' dreams of vainglorious expansion may seem like a far-flung relic; something to be exiled to a colonial past, rather than alive in our interconnected present.
Photo: Wikimedia Commons
Yet, a world where sea levels are rising and storms are strengthening has given impetus to a new generation of businessmen dedicated to the prospect of forging a different future for their own ends. Unlike Rhodes, the unimaginably wealthy of our time are not motivated by the pride and riches of a national empire, but by the base desire to survive in an apocalyptic future where others of lesser means cannot.
The Seasteading Institute, established in 2008 by prominent techno-libertarians such as venture capitalist and Facebook investor Peter Thiel, seeks to develop:
"...a model wherein a single company comprising several stakeholders will oversee construction and management of a highly autonomous floating city, leaving residents and entrepreneurs free to operate their own lives and businesses."
While this may sound like the vanity project of a few multi-millionaires, the institute is far from a folly. In 2017 they gained the rights to develop their first 'autonomous community' off the coast of French Polynesia –– a settlement that is explicitly designed to be immune to the rising sea-levels that are an existential threat to the Pacific island nation; which is also, in a sort of tragic irony, a relic of French imperial power. That the endeavor seems to be simply interested in offering a tax-free refuge for the rich rather than mitigating the threat of global climate change to its prospective hosts is indicative of a world where the future of a tiny percentage of the population possesses the means to forge a future for themselves that is widely divergent from that of the rest of the planet –– a sort of survivalist colonialism that derives its power from capital, rather than nation states.
Concept design for the 'Floating Island Project'Photo: The Seasteading Institute
The sea-steader mindset is not, like their imperialist forebearers, constricted by the bonds of the globe, or confined to the lands of the so called 'Global South' –– its ambitions stretch as far as outer space, while also touching the homey plains of Kansas. Inspired by writers like Ayn Rand and Murray Rothbard (who famously rejected the women's rights and civil rights movements as "contemptuous and hostile"), these new self-styled 'anarcho-capitalists' seem willing to forge a future which protects their property and status at any cost, including the lives of their fellow human beings. Elon Musk, Twitter's favorite tech-billionaire, appears dedicated to using his fortune (which currently stands at 20 billion dollars) on a Martian colonization project which is unlikely to be in the price range of most regular apocalypse-fleeing humans. While Musk's space-faring future continues to be the preserve of engineering-defying ambition, his reaction to real-world climate catastrophes has been ambivalent at best. When Hurricane Maria destroyed Puerto Rico's power grid, Musk's press-friendly offer to rebuild with Tesla technology turned out to be a veiled attempt at privatization –– a brazen con by a man bound for life on Mars, seeking to profit off of those left drowning behind. On a smaller scale, the increasing number of tech entrepreneurs hoarding ammunition and building shelters in disused Kansas missile silos represents a similar desire for the wealthy to ensure that the vast wealth inequality already present in America continues after the end of days.That is not to say that the rest of us in the 'developed' world are immune from blame. While the extravagant fantasies of a few individuals makes for intriguing (and often darkly hilarious) copy, the nature of global wealth disparity has led to a reality in which the measures taken by even the most middle-class citizens to survive in a warming world are actively contributing to its demise. Experts warn that, as temperatures rise, the increasing use of air conditioning by Americans seeking shelter from record-setting heat waves could contribute to a surge in air pollution and carbon dioxide emissions. It is becoming increasingly clear that the threat posed to communities by climate change, from Floridian retirees to Mongolian subsistence farmers, is the result of an unsustainable and unequal distribution of resource-use that implicates all of us. It should not come as a surprise, therefore, that, just as Cecil Rhodes once lashed out on his own at the limits of a waning colonial power, the elite of our time are now blazing a destructive trail of survival in the wake of a system on the verge of collapse.