Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Two Years Ahead of 2020 Election, Trump Raises $100 million
The president's re-election campaign doubled spending over the last three months.
Even with his re-election vote two years away, President Trump has raised more than $100 million towards his campaign.
The president's fundraising total, which includes his campaign committee and joint accounts with the Republican National Committee (RNC), raised more than $18 million from July to September, according to numbers filed by the Federal Election Commission on Monday night. With more than $106 million at his disposal, Trump has raised a historic amount for an election this far in advance. In contrast, President Barack Obama had just $2.3 million in his bank account two years before his 2012 re-election bid.
The preemptive effort to undermine his future Democratic contender began as soon as 2017, with Trump's abnormal decision to file for re-election the day he was sworn in. There was barely a pause in his campaign's rallying tours across the country—they continued in the first months of his presidency.
Strikingly, the president's campaign committee has raised the majority of its bursting wallet from donations of less than $200. These small sums represent nearly 98% of the money he collected during the third quarter of the year. That's not to say his fundraising team hasn't sought larger donors. One check deposited in the RNC joint account for $250,000 came from venture capitalist and human blood enthusiast Peter Thiel.
Reuters
Trump's campaign doubled spending over the last three months to $7.7 million, seeking to stir up its Republican base with more rallies and online appeals. $604,000 was paid to Ace Specialties in Louisiana, the manufacturers of the Trump base's favorite "Make America Great Again" red hats. $1.3 million was paid for legal fees, which includes services related to the Russian meddling investigations, and $1.6 million was spent on advertising to a shadowy company called American Made Media Consultants.
According to the New York Times, the company was created by the campaign to purchase media advertisements as well as online fundraising solicitations. While it's not intended to create profit for Trump, the company could allow the campaign to avoid declaring precise spending details to the election commission. The idea seems to draw inspiration from Mitt Romney's presidential campaign.
In a statement, the Trump campaign's senior advisor encourages their grass-root supporters "and millions more like them to get out and vote in the midterms so President Trump can continue to build on his agenda with even greater success for the forgotten men and women of this great country."
Despite his success, Rep. Beto O'Rourke, the Democratic challenger to Sen. Ted Cruz in Texas, reportedly raised more than double what Trump did between July and September. The $38.1 million haul is a quarterly fundraising record for a Senate campaign.
Joshua Smalley is a New York-based writer, editor, and playwright.
Global Warming? It’s the End of the World as We Know it, and the Rich Don’t Mind – Here’s Why
The super-rich are hoping inequality is here to stay, even after the apocalypse.
These people are not members of a doomsday cult, climate change 'skeptic' Super-PAC, or owners of exceptionally-developed spleens. They are part of a far more elite class of mammals –– the super-rich –– and, as the storms rage ever harder on the rest of us, they've prepared emergency kits that have far more than a flashlight and a radio in them.
In 1888, the British industrialist and fervent imperialist Cecil Rhodes gained a charter for exclusive mineral rights in lands that are now part of the nation of Zimbabwe. What set this particular acquisition apart from the earlier expansions of British control, however, was the fact that Southern Rhodesia (named, in customarily humble fashion, after its 'founder') was not a colony founded under the usual auspices of the desire of British expansionism, but as a result of the singular desire of a wealthy man to exert his control over territories that he believed were his to rule. The explicitly apartheid state of Rhodesia –– which would rule the nation from 1965 to 1979 without international recognition –– was the symbolic successor to this ideology, and its legacy of colonial plunder haunts Zimbabwe (once the great breadbasket of Africa) to this day. Eccentric Victorian industrialists' dreams of vainglorious expansion may seem like a far-flung relic; something to be exiled to a colonial past, rather than alive in our interconnected present.
Photo: Wikimedia Commons
Yet, a world where sea levels are rising and storms are strengthening has given impetus to a new generation of businessmen dedicated to the prospect of forging a different future for their own ends. Unlike Rhodes, the unimaginably wealthy of our time are not motivated by the pride and riches of a national empire, but by the base desire to survive in an apocalyptic future where others of lesser means cannot.
The Seasteading Institute, established in 2008 by prominent techno-libertarians such as venture capitalist and Facebook investor Peter Thiel, seeks to develop:
"...a model wherein a single company comprising several stakeholders will oversee construction and management of a highly autonomous floating city, leaving residents and entrepreneurs free to operate their own lives and businesses."
While this may sound like the vanity project of a few multi-millionaires, the institute is far from a folly. In 2017 they gained the rights to develop their first 'autonomous community' off the coast of French Polynesia –– a settlement that is explicitly designed to be immune to the rising sea-levels that are an existential threat to the Pacific island nation; which is also, in a sort of tragic irony, a relic of French imperial power. That the endeavor seems to be simply interested in offering a tax-free refuge for the rich rather than mitigating the threat of global climate change to its prospective hosts is indicative of a world where the future of a tiny percentage of the population possesses the means to forge a future for themselves that is widely divergent from that of the rest of the planet –– a sort of survivalist colonialism that derives its power from capital, rather than nation states.
Concept design for the 'Floating Island Project'Photo: The Seasteading Institute
The sea-steader mindset is not, like their imperialist forebearers, constricted by the bonds of the globe, or confined to the lands of the so called 'Global South' –– its ambitions stretch as far as outer space, while also touching the homey plains of Kansas. Inspired by writers like Ayn Rand and Murray Rothbard (who famously rejected the women's rights and civil rights movements as "contemptuous and hostile"), these new self-styled 'anarcho-capitalists' seem willing to forge a future which protects their property and status at any cost, including the lives of their fellow human beings. Elon Musk, Twitter's favorite tech-billionaire, appears dedicated to using his fortune (which currently stands at 20 billion dollars) on a Martian colonization project which is unlikely to be in the price range of most regular apocalypse-fleeing humans. While Musk's space-faring future continues to be the preserve of engineering-defying ambition, his reaction to real-world climate catastrophes has been ambivalent at best. When Hurricane Maria destroyed Puerto Rico's power grid, Musk's press-friendly offer to rebuild with Tesla technology turned out to be a veiled attempt at privatization –– a brazen con by a man bound for life on Mars, seeking to profit off of those left drowning behind. On a smaller scale, the increasing number of tech entrepreneurs hoarding ammunition and building shelters in disused Kansas missile silos represents a similar desire for the wealthy to ensure that the vast wealth inequality already present in America continues after the end of days.
That is not to say that the rest of us in the 'developed' world are immune from blame. While the extravagant fantasies of a few individuals make for intriguing (and often darkly hilarious) copy, the nature of global wealth disparity has led to a reality in which the measures taken by even the most middle-class citizens to survive in a warming world are actively contributing to its demise. Experts warn that, as temperatures rise, the increasing use of air conditioning by Americans seeking shelter from record-setting heat waves could contribute to a surge in air pollution and carbon dioxide emissions. It is becoming increasingly clear that the threat posed to communities by climate change, from Floridian retirees to Mongolian subsistence farmers, is the result of an unsustainable and unequal distribution of resource-use that implicates all of us. It should not come as a surprise, therefore, that, just as Cecil Rhodes once lashed out on his own at the limits of a waning colonial power, the elite of our time are now blazing a destructive trail of survival in the wake of a system on the verge of collapse.