Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most sought-after and revered popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
Where Do the Vitamins and Minerals In Your Supplements Come From?
Nature Made, in other words, is a bit of a misnomer.
Andrews shines a spotlight on the issue of vitamin sourcing in his article as he calls one company after another:
"I called Centrum. They don't have any information on where the nutrients in their products come from. They told me that their 'vitamins are synthetic and the minerals are derived from natural sources.'
I called Bayer (the maker of Flintstone's Vitamins) two times. They didn't provide any response about where their vitamin supplements are derived."
Such is the case with many vitamin supplements — synthetic or partially synthetic, and made, processed, or extracted using a host of petrochemical ingredients — the sourcing of which is on par with the crystal industry in terms of transparency.
Naturopath Robert Thiel told The Australian that many companies use petroleum extracts in the extraction process and use coal tar derivatives, chemically processed sugar, acids, and industrial chemicals when processing their supplements. And while this may sound extreme, it's not all that uncommon, Australia's RMIT University professor of complementary medicine Marc Cohen told the paper. Petrochemicals are also commonly found in cosmetics, shampoos and medicines. Most standard vitamin supplements on the market today are "bio-identical," meaning a supplement is synthetic but mimics nature, with a molecular structure identical to the same nutrients occurring in nature. Manufacturers often prefer this process because of the cost and scarcity of natural resources. Lesley Braun, associate professor of integrative medicine and director of the Blackmores Institute, says rather than slaughter countless cows to get coenzyme Q10, it's made in labs by the Japanese. "It's bio-identical and proven very effective," she says.
But it's also possible to pop a food-based supplement whose origins came from the ground and not a test tube. Whole food supplements are made with blends of concentrated, dehydrated whole foods, sometimes with additional vitamins and minerals. Because the nutrients are combined as they are in natural foods, advocates argue, the body can use and absorb them better than nutrients in isolation.
The drawback of whole food supplements is their relatively low-potency. "The small doses often used in whole-food supplements are unlikely to confer significant benefits, given how easy it is for the body to rapidly use up micronutrients as a result of exercise, insufficient diet, stress, disease, environmental toxins, and genetic weaknesses," Jonathan E. Prousky, ND, chief naturopathic medical officer at the Canadian College of Naturopathic Medicine in Toronto told Delicious Living.
Which brings us back to what probably got you thinking about vitamin supplements in the first place. Are you getting enough? And can a vitamin help make up any deficit?
The USDA reported that the nutrient content of vegetables has fallen since 1973 due to the degradation of soil by fertilizers, pesticides, herbicides, irrigation, and other unsustainable farming practices. Of the vitamins we do ingest from whole foods, absorption can be as low as 20 percent. There are some supplements whose benefits have been well-studied, including: folic acid for pregnant women; iron for those with anemia; B-vitamins for those dealing with alcoholism; vitamin D; vitamin C; magnesium and CoQ10. What vitamins won't prevent is cancer or cognitive decline.
"Vitamin supplements have never been shown to provide the cancer and heart disease preventing effects of a healthy diet," David Cutler, MD, family medicine physician at Providence Saint John's Health Center in Santa Monica, CA told Prevention. In fact, the medical journal Annals of Internal Medicine published an article (with the cutting-to-the-chase headline "Enough is Enough: Stop Wasting Money on Vitamin and Mineral Supplements") noting there was no evidence that multivitamins had any effect on cognitive decline, heart disease, cancer, or overall mortality.
In 2006, the final word at the National Institute of Health State-of-the-Science Conference was that, "The present evidence is insufficient to recommend either for or against the use of MVMs [multivitamins/minerals] by the American public to prevent chronic disease." The Academy of Nutrition & Dietetics (AND) recommends that the best nutritional strategy for optimal health and reducing the risk of chronic disease is to eat a wide variety of whole foods. In the 2015-2020 Dietary Guidelines for Americans, the UDSA made the following recommendations:
- Adults over age 50 should take a vitamin B-12 supplement
- Older adults, people with dark-colored skin, and people who don't get much sunlight exposure should take a vitamin D supplement
- Women who may become pregnant or are already pregnant, and are planning to carry their fetus to term, should take a folic acid supplement
"Taking a multivitamin is not a substitute for healthy eating," Alana Biggers, MD, MPH, assistant professor of clinical medicine at University of Illinois-Chicago College of Medicine told Prevention. The best way to get the vitamins and minerals you need is to eat a well-balanced diet of fruits, veggies, whole grains, and protein.
"The best has always been whole, organic food, in season and locally grown," professor Marc Cohen said. "Nature has being doing its job for years." The closer you can come to consuming nutrients in their natural form, the better, he added.
Exercise common sense in your kitchen and medicine cabinet by balancing a healthy diet with supplements, understanding that the more you can find out about the sources of both, the better.
What is an Adaptogen?
Part of the appeal of adaptogens is that they have deep roots, using Chinese and Ayurvedic herbs, medicines that have been around for thousands of years. Unfortunately, these deep roots don't mean much in terms of flavor. According to Jack Latner, owner of Lifehouse Elixirs and Tonic Cafe in Los Angeles, "99.9% of [these herbs] taste horrible on their own." The herbs also have tough-to-pronounce names like astragalus and ashwagandha, which according Latner makes them slightly unapproachable to newcomers. Latner focuses on creating beautifully colored, adaptogen-infused smoothies to get customers to come into his shop.
Adaptogen smoothie
Latner's commitment to making adaptogens more accessible has been derided by some however. Many nutritionists believe that these supplements need to be consumed consistently, and that occasionally having them in smoothies or other beverages is unlikely to have any effect. The idea is that these products need to be treated like a form of regular self-care. The real question, however, is do these supplements actually work?
Nearly 68% of the population uses some kind of dietary supplement, despite the fact that most supplements aren't tested in a controlled environment. Instead of performing tests comparing effects against those of a placebo, most newsworthy studies surrounding supplements are purely observational. That is to say, there isn't much evidence to support their purported health benefits. Still, possibly due to sensationalist headlines, the market for dietary supplements is estimated to hit $278 billion by 2024. While there is plenty of evidence to suggest that Americans don't get enough nutrition through food, it's still unclear whether or not supplements are the answer to this problem.
All that in mind, as a niche segment of the reasonably suspect supplement industry, adaptogens actually seem to be effective. They've been studied extensively since World War II, most notably by scientists in the USSR, and while some of their effects have been exaggerated, there are studies that indicate that adaptogens, particularly the plant Rhodiola Rosea, can reduce fatigue and increase a subject's ability to pay attention after being administered regularly over a four-week span. Unlike many supplement tests, the testing of Rhodiola Rosea was done in a placebo-controlled setting.
It's important not to take the results of single study as an unfailing endorsement, but as it stands, it can be argued that at least some adaptogens are effective. That said, the lack of FDA regulation should give potential consumers pause. While it has been discovered that most adaptogens are innocuous, it's worth thoroughly researching the exact supplement you want to take before going out and buy some. These supplements probably won't do any bodily harm, as studies show they're safe for human consumption, but, as with anything, studying up on adaptogens before buying them is a good idea.
Matt Clibanoff is a writer and editor based in New York City who covers music, politics, sports and pop culture. His editorial work can be found in Inked Magazine, Pop Dust, The Liberty Project, and All Things Go. His fiction has been published in Forth Magazine. -- Find Matt at his website and on Twitter: @mattclibanoff
