Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of her tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are so well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say one word about her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that truly do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
How to Recover from Media Burnout
In our era of apocalyptic headlines, it's normal to feel overwhelmed.
We are living in an era of unfathomable news.
Every week, disturbing headlines run parallel in the media landscape. From the plight of migrants at the U.S.-Mexico border who, as Alexandria Ocasio-Cortez put it, are being held in concentration camps to the world's most powerful men abusing their power, we become numb to bad news. When E. Jean Carroll published her essay titled "Hideous Men," in which she recounted how Donald Trump raped her in a Bergdorf Goodman dressing room, that claim didn't even make the front page of the New York Times.
In her recent New Yorkeressay, Jia Tolentino writes that after Trump was elected, her vision of the future looked something like this week: relentless persecution of immigrants and endless bad news met with no nationwide resistance, no mass protests in the streets. "Specifically, I feared that the Trump era would bring a surfeit of bad news, and that I would compartmentalize this bad news in order to remain functional, and that this attempt to remain functional would itself be so demoralizing that it would contribute to the despair and distraction that allowed all this bad news to occur," she wrote. But she hadn't counted on the E. Jean Carroll's accusations, or the fact that "I would be so sad and numb, after years of writing about Trump's many accusers, after watching Brett Kavanaugh get confirmed to the Supreme Court in the face of credible sexual-assault allegations, that I would not even have the courage to read the story for days."
Like Tolentino, I also didn't read the Carroll story for several days. My eyes glossed over the headline, and it barely even had an affect on me, partly because I've lost faith in the possibility that Trump will ever be taken down by the word of any woman. But I also chose not to see it; as I later realized, I have grown comfortable with stories like this. I have learned to compartmentalize media stories like it, separating them from reality so I don't have to think about their implications. In other words, I'm suffering from bad news burnout.
Image via Grazia Daily
Growing Numb: Signs of Burnout
I find myself skimming over the news quite often, particularly news about climate change, which is perhaps the most ominous and urgent story of them all. And yet, like the E. Jean Carroll piece, unless I specifically open my mind to thinking about it, climate change headlines appear strangely theoretical when they flash across my screen, almost holographic in their surreality.
I don't think I am alone in this. Though many of us are glued to the news and are actively protesting and engaging with politics, I believe that just as many of us have fallen into a deep hole of pessimism, which often cools to quiet numbness. We grow complacent in our oblivion, and we use it as an excuse to do nothing. And so we go about our lives never really reacting to the news but followed around by a creeping cloud that sometimes manifests itself as anxiety and depression, which often simply echoes in our ears like the whine of a small mosquito.
This whining easily turns into white noise. After a while, we get used to feeling numb and lose all desire to engage. We're exhausted, unable to go on participating and reacting to everything, and so we do nothing.
This is bad news burnout, and it may be one of the defining characteristics of the millennial generation.
Burnout is a very real affliction. Studies have shown that burnout actually affects the brain, with one study finding that an overworked group seemed to have less activity between the amygdala and prefrontal cortex than a control group, meaning that the overworked group had less control over executive functions. Burnout can be detrimental to physical and mental health, and it often starts a vicious cycle: People suffering from burnout often don't seek help and are less open to learning new information.
Though normally associated with work, media burnout also exists. News media is known to trigger bursts of the hormone cortisol, which can affect concentration and digestion; it can also affect sleep, having an all-around detrimental effect on one's life and health.
Fortunately, there is research-based advice on how to combat media burnout. As with many afflictions, we can't simply wake up one day and decide that we're not going to be burned out anymore. To combat burnout, we need to develop consistent strategies. We can start by placing limitations on our empathy.
The Issue with Empathy
According to the psychologist Paul Bloom, excessive empathy makes us more prone to burnout. If we feel every injury we read about in the media as if it were our own, we'll inevitably get overwhelmed.
Even if does manage to spur us to action, empathy can even have a negative effect on the way we respond to natural disasters, violence, and bad news at large. An excess of empathy can make us overly attached to the struggles of people similar to us, causing us to ignore larger turmoil in the rest of the world (hence the fact that the media barely blinks at another bombing in the Middle East, but a Paris shooting makes the front page of every paper). It can also make us focus on individual stories, like the plight of a single suffering child, while ignoring the larger issues that cause that suffering in the first place.
Instead of prioritizing empathy, Bloom advises that we practice "rational compassion," which means that we should focus on doing the maximum good for the most number of people, rather than getting too hung up on individual stories.
Put the Phone Away
Even with limitations on our empathy levels, it's incredibly difficult not to grow burned out if we're plugged into the 24/7 news cycle. Obsessing over headlines doesn't help anyone, and the importance of limiting your engagement with news and social media cannot be overstated.
That doesn't mean that we shouldn't keep up with the times and do as much as we are able to combat injustices in the world. Actually, staying perpetually keyed to the fluctuations of world events may be detrimental to our ability to think critically about news stories and engage productively with issues. "Understanding anything, including politics, involves longer term investigation and contemplation than we are affording ourselves when we buy into being news addicts,"writes Megan Nolan.
In order to do the maximum amount of good and to maintain our own sanity, we need to be careful where we focus our energy and attention. The behavioral scientist Kristen Lee writes that in order to avoid burnout, we need to take care of ourselves by staying grounded, setting boundaries, practicing a healthy, balanced lifestyle, and doing what we must in order to ensure that we have the strength to keep up and take action when we can. Putting down the phone is one of the most important things we can do to shield ourselves from falling into despair, along with focusing on practicing gratitude for what we have.
Ultimately, the point is that we need to learn how to pace ourselves. We need to spend more time off our screens so that when we do plug in, we can be fully present to digest information.
Self-Care as Conscious Action
Sometimes, self-care can take the form of direct action. With issues like climate change and the camps at the U.S.-Mexico border, direct actions—whether that's political protest, lobbying, donating, or something else—can be the most effective ways to assuage our own feelings of uselessness and guilt, and it can hopefully help heal some of the problems at their core Plus, joining communities that are engaged in active resistance can help us feel less alone in our fear and anger, allowing us to face and process it, rather than letting it control us. As Robert Frost said, "The best way out is always through."
For a long time, I avoided thinking about climate change, because I knew if I looked at it head-on, I'd have to do something about it. Since I allowed myself to fully realize the extent of the situation, I've actually felt much more free, able to dive in and learn about the situation, instead of feeling overpowered by a vague sense of hopelessness. Obviously, none of us can engage with every world issue, but sometimes focusing on one or two and taking action is the best form of self-care.
After all, despite our selfish human natures, there's something in each one of us—though sometimes it lies very deep below the surface—that feels we have a moral responsibility to work for a better world for all, that believes it's possible. Sometimes, having the optimism and courage to make small changes is the best way to move forward. According to Angela Davis, "You have to act as if it were possible to radically transform the world. And you have to do it all the time." Instead of passively accepting the news, we can focus on combating it by creating a better world—or at least we can go down fighting for one.
Toughen Up
According to Richard A. Friedman, we can avoid burnout not by withdrawing from the world, but rather by lowering our expectations and embracing the negative feelings that accompany the news cycle. He writes, "I suspect my generation suffered less burnout than the current students for the simple reason that we expected to have a rough ride, and our expectations often turned out to be worse than the real stresses we confronted."
Though this advice may seem harsh, especially because the news today is far more apocalyptic than it was when Friedman's generation was coming of age, there may be a seed of wisdom within it. Today's American millennials face a particularly jarring contrast: In keeping with the American dream, many of us were brought up to think that the world was our oyster, and we had little to challenge our self-centered perspectives. We quickly learned to obsess over success, wealth, and personal happiness. Now that we're being told that the world is on the brink of collapse, we face a completely different reality than the one we were born into.
Many of us have also never been taught how to process emotions in a healthy way. We get hung-up on small injustices without working to understand the larger systems behind them, and that quickly becomes too overwhelming for anyone to bear. Perhaps, if we focus less on our own unhappiness and realize that the world will never be a perfect place, we can focus on making things a little better by doing our small part for the whole.
We're All in This Together
When apocalyptic headlines announce unbearable injustices or threaten our ways of life, and when we realize that not only are humans not the center of the world but that we have almost certainly destroyed it, something glitches in our minds. We can't process what it all means.
But we don't have to rationalize or make sense of all the bad news. Since we are not the center of the world, it is not our responsibility to single-handedly change everything. Understanding this can liberate us to take small actions that will benefit ourselves and others if it's echoed by a thousand or a billion other small actions.
It also helps to process what's happening with others. When it comes down to it, there's no way to comprehend the news as it is today, and almost all of us are feeling lost, confused, and helpless in some way—but we're far from alone in that, and we'll have to help each other develop the skills and techniques to make it through this. By maintaining our connections to our communities, both locally and globally, we can develop networks of support that can help us survive and thrive in these strange times.