Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
AI and the Hiring Process
Are games and algorithms the future of the interview process?
HR reps and middle managers alike often find themselves with employees who look good on paper and talk a big game during their interview, but don't deliver once they've been hired. On top of this, there's nothing really stopping a potential employee from flat out lying during the hiring process. If an interviewee gets caught in a lie, she won't get hired, but she didn't have a job to begin with, so she's no worse for wear. In order to mitigate these and the myriad other difficulties associated with the hiring process, employers have started using (in a somewhat ironic twist) artificial intelligence to aid with recruiting.
Outside of the difficulties discussed above, one of the primary motivators for companies' move towards automated recruiting processes is money. It can cost nearly a quarter million dollars to recruit, hire, and onboard a new employee, and when someone turns out to be a dud, the effects can reverberate throughout the entire company. That said, it's not as if corporations have HAL from 2001 a Space Odyssey handpicking the optimal candidate, not yet at least. Different AI developers offer different things. For example, x.ai specializes in scheduling interviews, Filtered automatically generates coding challenges for aspiring programmers looking for work, and Clearfit has a tool that can rank potential candidates.
These programs, however useful, only free employers from having to do the low-level clerical work hiring. The bulk of the sorting and selecting of candidates still falls squarely on the shoulders of the hiring manager. Cue Pymetrics, a company built on the idea of replacing the way in which we conduct interviews and hire new employees. Pymetrics' AI uses a series of algorithms and cognitive science-based games to help pair employees and companies. The latter though, is what differentiates Pymetrics from the competition.
The idea is simple: when an employer gives an applicant a test or asks her a series of questions, the applicant answers in a way that comports with what she thinks the interviewer wants to hear. With an objective-based game where a clear goal is outlined, a candidate has a much harder time masking her methodology. The games Pymetrics develops reportedly measure 90 "cognitive, social and personality traits" and are used to gather data on a company's top performers. After enough data is collected, Pymetrics can then create the perfect composite employee. Every applicant is then measured against this composite, giving employers an objective look at who is best for the job.
The use of games is far from a passing trend however, and is not unique to Pymetrics. A Deloitte report recently revealed that nearly 30% of all business leaders use games and simulations in their hiring process. Unfortunately for companies hoping AI and algorithmic programs are the cure all for their (the companies') hiring woes, this report also concluded that over 70% of these business leaders found cognitive games to be a "weak" indicator of employee success. Still, to throw another wrench into the equation, there is a significant amount of evidence to support the idea that algorithms do outperform humans when it comes to hiring ideal candidates. In reality though, humans and AI systems are just better at different things. For example, a person, with only so much time in their day, can't accurately or quickly read through thousands of resumes and cover letters. But while algorithms are good at narrowing down selections and denying clear wrong fits, they aren't particularly well suited for sussing out passion or work ethic. There's also another, unforeseen issue attached to AI hiring.
AI and algorithmically-based hiring are supposedly unbiased and don't allow for pettiness, racism, or sexism to factor into their selection process. That said, today's leaders in AI technology are far from working out all the kinks. A crime-predicting algorithm in Florida recently labeled black people as potential criminals twice as often as it did white people. It also isn't an unrealistic jump in logic to suggest that an algorithm could see a demographic inconsistency, such as the best salesman at a particular firm happening to be male, and conclude that it should rank female job applicants lower. Pyretics, in particular, claims that its algorithms are rigorously designed to avoid this type of bias, but this issue not only calls AI's efficacy into question but its ethics as well. According to Sandra Wachter, a researcher at the Alan Turing Institute and the University of Oxford, "Algorithms force us to look into a mirror on society as it is," and that relying too heavily on data can make it seem as though our cultural biases are just inscrutable facts. This is what Arvind Narayanan, a professor of computer science at Princeton calls the "accuracy fetish," a fetish that's all too prevalent in Silicon Valley, a place in which AI is consistently touted as objective.
In a lot of ways, it's hard to argue against algorithmic hiring procedures. They save both time and money, and have been proven to work in several cases. The danger is not in this technology supplanting HR reps. People will continue to be a part of the interview process, if only for the reason that liking the people you work with is one of the most important facets of productivity. Algorithms only become a problem when they're treated as infallible oracles, capable of answering questions inaccessible to the human mind, rather than pieces of machinery. It's important to remember, the algorithm is a tool, an electric drill to the interview process's hand crank. AI isn't meant to replace human judgement, but to narrow the gap between rote tasks and decisions that require said judgement. In this metaphor, people aren't the hand crank or the electric drill; we're the screw.
That said, it's human nature to appeal to authority and the question that lies at the heart of the luddite's fear, is whether or not we can demystify this technology enough to continue trusting our guts over an algorithm's calculations. Arthur C. Clarke once said, "Any sufficiently advanced technology is indistinguishable from magic." We'll find out soon enough whether or not he was right.