When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
The far-right group has links with the 2017 Unite the Right Rally and recent alt-right rallies in Portland, Oregon.
In case you were blissfully unaware, last night marked the first presidential debate between President Trump and Democratic nominee Joe Biden.
In what has been called "maybe the worst presidential debate in American history," Trump's constant interruptions of both Biden and moderator Chris Wallace did very little to expand his appeal beyond his existing fervent fan base. The president also repeatedly tried to associate Biden with the radical left—a statement that is simply not true. And while Biden kept a relatively calm composure, he missed a few key talking points, his most memorable quote being "Will you shut up, man?"
But the most disconcerting moment in the debate was when President Trump blatantly failed to denounce white supremacy.
"You have repeatedly criticized the vice president for not specifically calling out Antifa and other left wing extremist groups," Wallace said to Trump. "But are you willing tonight to condemn white supremacists and militia groups and to say that they need to stand down and not add to the violence in a number of these cities, as we saw in Kenosha and as we've seen in Portland?"
After a few moments of fumbling and putting the blame on left-wing groups, Trump's response was: "Proud Boys, stand back and stand by."
President Donald Trump: White supremacist group Proud Boys should 'stand back and stand by'www.youtube.com
Social media was immediately flooded with people voicing their concerns. While Trump has clearly displayed white supremacist behavior throughout his presidency, this is perhaps the most blatant example of all. The aforementioned Proud Boys have reportedly been celebrating Trump's apparent endorsement—but who are they, anyway?
The Proud Boys are a far-right, all-male extremist group that was formed in 2016 by Gavin McInnes, who describes the organization as a "pro-Western fraternal organization." Though they firmly denounce any accusations of racism (even filing a defamation lawsuit after being categorized as a hate group), they have been described as violent, nationalistic, Islamophobic, transphobic, and misogynistic. Though they deny any connotation with the alt-right, some of their core values include "anti-political correctness," "anti-racial guilt," and "reinstating a spirit of Western Chauvinism."
In its early months, the Proud Boys veered away from begin just a men's club and began growing into a flat-out, far-right extremist group that lived up to McInnes's longtime racist ideals. "I love being white and I think it's something to be very proud of," McInnes told the New York Times in 2003. "I don't want our culture diluted. We need to close the borders now and let everyone assimilate to a Western, white, English-speaking way of life."
In his detailed plan for the Proud Boys, McInnes stated that members would be sorted into nationwide chapters, and that each member can be sorted into one of three ranks. To achieve the first rank, you must publicly declare your pride in being a Proud Boy. The second is to receive a brutal beating while reciting five breakfast cereal names, and the third is to get a Proud Boy tattoo. "It's very freeing to finally admit the West is the best," McInness wrote. "That's because it's the truth."
No matter what accusations you might hear about violent protests supposedly escalated by Antifa, violence has been a major aspect of the Proud Boys' M.O. since their inception. A notable ex-Proud Boy is Jason Kessler, the founder of the infamous Unite the Right Rally in Charlottesville, Virginia in 2017. Many Proud Boys attended the event, which resulted in the death of a counter-protester named Heather Heyer.
More recently, the Proud Boys have had a significant presence in the current protests and rallies in Portland, Oregon. Their involvement in Black Lives Matter protests has revealed that they feel a duty to assist law enforcement officers.
And now, with fairly explicit approval from Trump, the Proud Boys feel a renewed sense of responsibility to further uphold their xenophobic beliefs.
"To say Proud Boys are energized by [Trump's statement at the debate] is an understatement," Megan Squire, a computer science professor who tracks online extremism, told NBC News. "They were pro-Trump before this shoutout, and they are absolutely over the moon now. Their fantasy is to fight antifa in his defense, and he apparently just asked them to do just that."
Screenshots of the Proud Boys' Telegram, a private messenger app, evidence their glee following the debate.
"Trump basically said go f*ck them up," member Joe Biggs wrote. "This makes me so happy."
If you were somehow unsure of Trump's white supremacy before, hopefully this alarming situation helps clear it up.
Jair Bolsonaro ran on a far-right, pro-torture, pro-militarization platform.
Over the last 30 years, Brazil has transitioned from dictatorship to shaky democracy, raising hopes that the country would soon be able to economically compete with other developed countries on the world stage. With the presidential election of Jair Bolsonaro on Sunday, the progress of the world's 4th largest democracy seems to have stalled. Bolsonaro is a far-right, pro-gun, pro-torture politician who gained 55.1% of votes after a deeply divisive election cycle.
The new Brazilian president is a 63-year-old former military paratrooper who promised Brazilians he would crush corruption, crime, and a supposed communist threat if elected to the presidency. Bolsonaro was an extremely polarizing candidate who has spoken against women, gay people, Brazilians of color, and even democracy — the New York Times reports that he once said, "Let's go straight to the dictatorship," while serving as a congressman. Given the fascistic nature of his views, he struggled to find a running mate until early August.
But despite early obstacles, Bolsonaro convinced much of Brazil that his extremist views hold merit. After the election results came out, Bolsonaro continued to refer to the democracy of Brazil as a communist state, saying, "We cannot continue flirting with communism … We are going to change the destiny of Brazil."
Bolsonaro's leftist opponent, Fernando Haddad, who gained 44.8% of the vote, urged Brazilians not to give up hope. "We will continue with our heads held high, with determination and with courage," he said. "We have a lifelong commitment to this country and we will not allow this country to go backwards."
But Bolsonaro has international support, as well. The White House confirmed that President Trump called Bolsonaro to congratulate him, and Trump later tweeted, saying,
Had a very good conversation with the newly elected President of Brazil, Jair Bolsonaro, who won his race by a subs… https://t.co/zq4N2zvF65— Donald J. Trump (@Donald J. Trump) 1540816088.0
Many fear that Bolsonaro's election is a symptom of the same world-wide swing to the political right that resulted in Trump's election in the United States, as well as other shifts towards extreme conservative values like those seen in the UK during the Brexit decision. Bolsonaro's election coincides with the former progressive president's failure to stymie an uptick in Brazilian street violence over the last couple of years.
Consequently and effectively, Bolsonaro's campaign strategy was to promise militaristic strength, something that apparently spoke to a frightened Brazil. It becomes difficult not to see the similarities between the events in Brazil and America's 2016 election, wherein voters chose contextless nostalgia and fascist rhetoric over progress. The Brazilian election serves as yet another lesson for champions of democracy and progressivism: fear is a powerful tool that allows politics to default to the mob. If people don't feel safe, all thoughts of equal rights and social justice become second priority.