Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
My Thank You Letter To Toni Morrison
Photo credit: Michel Euler/AP/Shutterstock
I’ll never forget the moment I finished reading Sula by Toni Morrison.
I closed the book and then cried.
I cried at how beautifully the story was written, I cried at the powerful revelation Nel (one of the main protagonists) has at the end, and I cried out in relief. Relief that, for once, both black and female characters were shown in all their glory – and flaws – outside of the white male gaze.
Their sense of self was not created based on how white America perceived them, but on how they perceived themselves. And as a gay black writer born on the East Coast, that felt revolutionary to me.
“I’m writing for black people… in the same way that Tolstoy was not writing for me, a 14-year-old colored girl from Lorain, Ohio. I don’t have to apologize or consider myself limited because I don’t [write about white people] – which is not absolutely true, there are lots of white people in my books. The point is not having the white critic sit on your shoulder and approve it,” - Morrison told The Guardian.
Toni Morrison was the recipient of the 1977 National Book Critics Circle Award for Song of Solomon, 1988’s Pulitzer Prize for Fiction for Beloved, and the Nobel Prize in Literature a few years later.
Morrison’s writing and characters have gone on to resonate with millions of readers across the globe of various races and ethnicities. Not to mention the generations of writers, like myself, that she has and will continue to inspire.
From her debut novel, The Bluest Eye, to her last, God Help The Child, Toni Morrison has vigorously and unapologetically encapsulated the human experience that so many Black Americans endure despite the masks we wear for society at large, which transformed American literature as we know it.
An enormous part of her legacy is the work she did to establish and extend the Black American literary canon, both in her writing and in the work she did as an editor prior to having published her first novel.
Toni Morrison's Writing | Making Black America | PBS
Morrison leans into topics many would consider taboo and creates complex characters with raw psyches and emotions.
The authenticity, the rawness, and the brutal honesty touch you in a way I can’t even begin to try and type out or describe. All I can say is that after each Morrison novel I’ve read, I’m left both inspired and hungry for something else from her. Inspired to create characters that look like me, from worlds like mine, who are bigger than life, and unapologetically black.
“If there's a book that you want to read, but it hasn't been written yet, then you must write it,” - Toni Morrison.
Her works force you to confront the ugly truths of society, the links to our brutal past, and the relationships forged because of a history we often would rather forget, than revisit.
"Quiet as it’s kept, there were no marigolds in the fall of 1941. We thought, at the time, that it was because Pecola was having her father’s baby that marigolds did not grow" - The Bluest Eye.
Everything, and I mean EVERYTHING, Morrison has written is a work of literary art. However, we all have our favorites. Here are mine:
1.Song Of Solomon - “Milkman Dead was born shortly after a neighborhood eccentric hurled himself off a rooftop in a vain attempt at flight. For the rest of his life he, too, will be trying to fly. As Morrison follows Milkman from his rustbelt city to the place of his family’s origins, she introduces an entire cast of strivers and seeresses, liars and assassins, the inhabitants of a fully realized Black world.”
2.Love - “In life, Bill Cosey enjoyed the affections of many women, who would do almost anything to gain his favor. In death, his hold on them may be even stronger. Wife, daughter, granddaughter, employee, mistress: As Morrison’s protagonists stake their furious claim on Cosey’s memory and estate, using everything from intrigue to outright violence, she creates a work that is shrewd, funny, erotic, and heartwrenching.”
3.Paradise- “Starts with a horrifying scene of mass violence and chronicles its genesis in an all-black small town in rural Oklahoma. Founded by the descendants of freed slaves and survivors in exodus from a hostile world, the patriarchal community of Ruby is built on righteousness, rigidly enforced moral law, and fear. But seventeen miles away, another group of exiles has gathered in a promised land of their own. And it is upon these women in flight from death and despair that nine male citizens of Ruby will lay their pain, their terror, and their murderous rage.”
No matter which of her books catches your eye first, you’re bound to be in for an adventure that puts your emotions on a rollercoaster and introduces you to some of the most well-written and thought-out characters.
Toni Morrison is one of the best American authors. Thanks to her, readers and writers across the world are inspired to speak their truths and fully be who they are and what they stand for; just like she did.
Thank you, Toni!
What Millennials and Older Generations Need to Realize About Political Correctness
We're all getting something wrong when we view political correctness as fundamentally opposed to free speech.
Few issues have divided the nation further than the free speech vs. political correctness debate.
In addition to deepening the gap between conservatives and liberals, the debate tends to fracture the left, leading to dissent from the inside. This stems in part from the fact that many older liberals simply can't wrap their minds around the idea of political correctness.
Political Correctness: Censorship or Part of the Fight for Equality?
Critics of political correctness equate it to censorship, which they see as a threat to the all-American ideal of unbridled freedom. For most liberal millennials and Gen-Z kids, however, political correctness is about freedom, just of a different sort. It's really about shutting down hate speech and supporting marginalized communities.
Nowhere did this divide become clearer than in one of my lectures in college, a postmodernism class with a professor who I'd always seen as uniquely brilliant (and who also happened to teach a lesbian erotica class). She lost a lot of my respect when—as a white woman—she insisted that there was nothing really wrong with a white person saying the "n" word in solitude, prompting one of the few people of color in the class to raise her hand and ask: "Why are white people so desperate to say that one word?" The professor responded with a lecture about free speech and the insubstantiality of language, a response that felt misguided and totally out of touch.
This generational divide appeared again when prominent feminist and author Margaret Atwood published an op-ed critiquing the #MeToo movement. "My fundamental position is that women are human beings, with the full range of saintly and demonic behaviours this entails, including criminal ones," she wrote. "They're not angels, incapable of wrongdoing." In short, Atwood was critiquing the #MeToo movement for the same reason that many people critique political correctness. They feel that restricting one's language, or giving the benefit of the doubt to and prioritizing the voices of certain demographics, is infantilizing or threatening to other demographics' freedoms.
On the other hand, many young liberals understand that political correctness is an important part of the process of giving respect to groups that have been and are still systematically oppressed. This political correctness can take the form of prioritizing people of color's voices, or calling out offensive speech—even, or especially, when it's the product of ignorance, or when it's conducted out of earshot of the people it might hurt.
What Toni Morrison Knew: Political Correctness and Free Speech Can Be the Same Thing
What we all need to understand is that, among other things, the left's internal war over political correctness and free speech presents a chance for generations to learn from each other. Defenders of political correctness might realize that sometimes, accidentally offensive language can present a valuable educational opportunity—though this is not always the case, and no one should be required to educate others about why they deserve basic respect.
Older proponents of free speech, for their part, can realize that political correctness, safe spaces, and the like ultimately come from places of compassion. At their core, they are efforts to achieve a more equitable world.
Perhaps it's too starry-eyed to imagine that older allies could learn from younger people who refuse to accept middle-of-the-road policies or veiled racism, but some older people have certainly embraced progressive worldviews. "Oppressive language does more than represent violence; it is violence; does more than represent the limits of knowledge; it limits knowledge," said Toni Morrison in a 1993 address about political correctness. Morrison, whose wisdom stretched far beyond the blind spots of her generation, was a supporter of what political correctness stands for, though not of the implications of that specific term. In a later interview, she added, "I believe that powerful, sharp, incisive, critical, bloody, dramatic, theatrical language is not dependent on injurious language, on curses. Or hierarchy."
In short, freedom of speech is not contingent on the ability to use offensive language. We can be free—in fact, we can only be free—when all of us are free, which will only happen when language that demonizes or injures certain groups is purged from acceptable discourse.
Ironically, the book we were discussing that day in my postmodernism class was Morrison's Beloved.
Image via the Washington Post