In 2016, 43% of eligible voters—nearly 100 million Americans—didn't vote.
In 2018, Michelle Obama launched an initiative called When We All Vote.
Her nonpartisan organization is dedicated to closing the race and age voting gaps, getting young people to the polls, and making the voting process more accessible and appealing to all.
Partners included Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, Selena Gomez, Liza Koshy, Megan Rapinoe, Shonda Rhimes, Tracee Ellis Ross, Kerry Washington, and Rita Wilson, as the organization engaged with millions of voters prior to the 2018 election. Hosting over 2,500 in-person events led to 2018's boundary-breaking turnout.
In 2020, when in-person organizational opportunities are largely off the table, When We All Vote is focusing its energy on digital initiatives and online content. Today, Michelle announced the start of a new digital initiative called Vote Loud, which aims to reach and inspire young people in order to get them to the polls on Election Day.