When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Brett Kavanaugh and Christine Blasey Ford Trade Emotional Testimonies
Brett Kavanaugh lacks restraint before the Senate Judiciary Committee.
Brett Kavanaugh's open hearing before the Senate Judiciary Committee commenced on Thursday.
Christine Blasey Ford, the first of three women to lodge allegations of sexual assault and/or misconduct against Kavanaugh, began testifying at 10 a.m. Republican Senators called upon prosecutor Rachel Mitchell to lead the questioning, hoping to eschew what would have been an imbalanced dynamic if 11 male Senators were to freely question Ford, a female alleging sexual assault by a man. All senators retained the right to interject their own questioning.
During a testimony that lasted nearly four hours, Ford's answers were consistent with the graphic account she has previously released. Despite being "terrified" to testify, Ford's opening statement contained a detailed description of the assault, for which Mark Judge was allegedly present. "Brett's assault on me drastically altered my life," Ford avowed. In her opening statement, she tearfully recalled the incident at the source of the charges, detailing how Kavanaugh cornered her during a house party that the two attended in their high school years.
"The stairwell, the living room, the bedroom, the bed on the right side of the room — as you walk into the room, there was a bed to the right — the bathroom in close proximity, the laughter, the uproarious laughter, and the multiple attempts to escape and the final ability to do so."
Kavanaugh began testifying late Thursday afternoon. He gave an emotionally charged denial of all allegations, often answering a short, vehement, "No" in response to questioning. Kavanaugh also directed attention to the damaging effects these allegations have had on his life:
He lamented: "I love teaching law, but thanks to what some of you on this side of the committee have unleashed, I may never be able to teach again...I love coaching more than anything I've ever done in my whole life, but thanks to what some of you on this side of the committee have unleashed, I may never be able to coach again."
A resolute answer was given on the issue of how the committee plans to interfere with Judge Kavanaugh's appointment as the next Supreme Court Judge. Chuck Grassley, Senate Judiciary Committee Chairman, asserted to Kavanaugh that the hearing's purpose is not to suspend the confirmation process, as "This committee is running this hearing, not the White House, not Don McGahn, not even you as a nominee."
Questioning continued late into Thursday evening, with tensions running high as the GOP-appointed prosecutor fell silent as Kavanaugh parried with the GOP and Democratic Senators questioning him.
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