Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
Cortisol is important, as it give us energy when we're stressed or exercising, but if there is an excess of the hormone, it can contribute to weight gain and high blood pressure. Chronic stress, one of the main culprits behind high cortisol, has been tied to a number of issues including anxiety, fatigue, and sleep loss. While the science behind adaptogens isn't 100% clear, there is a strong contingent of loyal users who swear by these natural products and their abilities to combat the effects of high cortisol. Since adaptogens are dietary supplements, the FDA doesn't play a very active role in regulating them. This means there's a pretty high rate of fraudulent marketing in the field. Still, peddlers and users alike will rabidly defend the health benefits of taking these natural stress reducers.
Part of the appeal of adaptogens is that they have deep roots, using Chinese and Ayurvedic herbs, medicines that have been around for thousands of years. Unfortunately, these deep roots don't mean much in terms of flavor. According to Jack Latner, owner of Lifehouse Elixirs and Tonic Cafe in Los Angeles, "99.9% of [these herbs] taste horrible on their own." The herbs also have tough-to-pronounce names like astragalus and ashwagandha, which according Latner makes them slightly unapproachable to newcomers. Latner focuses on creating beautifully colored, adaptogen-infused smoothies to get customers to come into his shop.
Adaptogen smoothie
Latner's commitment to making adaptogens more accessible has been derided by some. Many nutritionists believe that these supplements need to be consumed consistently, and that occasionally having them in smoothies or other beverages is unlikely to have any effect. The idea is that these products need to be treated like a form of regular self-care. The real question, however, is do these supplements actually work?
Nearly 68% of the population uses some kind of dietary supplement, despite the fact that most supplements aren't tested in a controlled environment. Instead of performing tests comparing effects against those of a placebo, most newsworthy studies surrounding supplements are purely observational. That is to say, there isn't much evidence to support their purported health benefits. Still, possibly due to sensationalist headlines, the market for dietary supplements is estimated to hit $278 billion by 2024. While there is plenty of evidence to suggest that Americans don't get enough nutrition through food, it's still unclear whether or not supplements are the answer to this problem.
All that in mind, as a niche segment of the reasonably suspect supplement industry, adaptogens seem to be effective. They've been studied extensively since World War II, most notably by scientists in the USSR, and while some of their effects have been exaggerated, there are studies that indicate that adaptogens, particularly the plant Rhodiola Rosea, can reduce fatigue and increase a subject's ability to pay attention after being administered regularly over a four-week span. Unlike many supplement tests, the testing of Rhodiola Rosea was done in a placebo-controlled setting.
It's important not to take the results of single study as an unfailing endorsement, but as it stands, it can be argued that at least some adaptogens are effective. That said, the lack of FDA regulation should give potential consumers pause. While it has been discovered that most adaptogens are innocuous, it's worth thoroughly researching the exact supplement you want to take before going out and buy some. These supplements probably won't do any bodily harm, as studies show they're safe for human consumption, but, as with anything, studying up on adaptogens before buying them is a good idea.
Matt Clibanoff is a writer and editor based in New York City who covers music, politics, sports and pop culture. His editorial work can be found in Inked Magazine, Pop Dust, The Liberty Project, and All Things Go. His fiction has been published in Forth Magazine. -- Find Matt at his website and on Twitter: @mattclibanoff
- What Are Adaptogenic Herbs, and Why Is Everyone Talking About ... ›
- What Are Adaptogens? A List of 12 Adaptogens You Should Know ›
- How Do I Know What Adaptogen Is Right For My Body ... ›
- What Are Adaptogens? Healing Herbs for Stress and Fatigue | Time ›
- 7 Adaptogenic Herbs or Adaptogens that Help Reduce Stress - Dr. Axe ›