When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
It turns out national emergencies are very subjective.
The Trump administration has laid bare many of the failings of our government.
All three government branches are privy to partisanship. Our checks and balances may not necessarily work as intended. But most alarmingly, American presidential power might be far less defined than most people realized.
Historically, dictatorial regimes have utilized "national emergencies" as excuses to consolidate and reinforce power. We've seen this playbook employed by Erdogan in Turkey and by Duterte in the Philippines. But could this happen in America? The answer is murky. In fact, national emergencies are murky territory in general, the main problem being that most of the terminology involved is broad and ill-defined.
In a video posted by The Atlantic, Elizabeth Goitein, co-director of the Liberty and National Security Program at the Brennan Center for Justice, explains, "There's no legal definition of emergency, no requirement that congress ratify the decision, and no judicial review." In other words, the decision to declare a national emergency are almost entirely up to a president's personal discretion. Normally, we assume that our elected officials have the best interest of the people in mind, and would not declare a national emergency for personal or partisan political gain. But considering Donald Trump's noted praise of dictators like Erdogan, coupled with his extreme penchant for partisanship, we can no longer simply rely on the president's best judgment.
The question then becomes, "If the president declares a national emergency now, what powers can he abuse?"
1. The Power to Take Over Wire Communication
During a national emergency, the president has the power to shut down or take over radio stations. Assuming there's a threat of war (which, again, can be determined at the president's own discretion), that power expands to any and all wire communications. This executive power was last used during WWII, before most people utilized daily wire communication in any meaningful way beyond the occasional phone call.
Today, given the vagueness and broad applications of "wire communications," declaring a national emergency could allow the president to control Internet traffic in the US. This could include shutting down websites he didn't like, blocking emails to and from dissidents, and altering search results to only display pre-approved propaganda. Doing so would be akin to removing free speech from the Internet, and during a national emergency that would be completely within the president's power.
2. Sanctioning American Citizens
Imagine going to work, only to discover you've been fired because you can no longer legally be employed. You go back to your apartment and find out you're being evicted. So you go to the bank to take out cash for a hotel, but your funds are frozen. Turns out you're on a list of US citizens suspected of providing support to foreign threats. That's the potential reality of the International Emergency Economic Powers Act (IEEPA).
This act allows the president to declare a national emergency to "deal with any unusual extraordinary threat" that "has its source in whole or substantial part outside the United States." It gives the president the power to freeze assets and block transactions where a foreign nation or foreign national might have a vested interest. George W. Bush used this after 9/11 to sanction those being investigated (sometimes wrongly) of helping terrorists. Were a president to declare "illegal immigrants" a national emergency, the implications could be disastrous.
3. Deploying the Military Within the US
The idea of armed soldiers marching down your city street to hunt down civilians might sound like something out of a dystopian novel. But during a national emergency, it could be an American reality. The Insurrection Act states that during a national emergency, the president can deploy military troops inside the US to suppress any "unlawful combinations" or "conspiracies" that "obstructs or hinders the execution of the law." The problem, again, is that the terms are so vaguely defined.
President Eisenhower once used this law to enforce desegregation in schools. But a president with different sentiments could just as easily use it against protestors or undocumented migrants. For instance, if Trump were to decide Black Lives Matter constituted an "unlawful combination" during a state of emergency, sending the army to suppress them would be fully within his power. Alternatively, a sanctuary city harboring illegal immigrants might be interpreted as a "conspiracy" and therefore subject to military rule.
In many ways, the limits of an American president's power during a national emergency have not been tested. On one hand, theoretical checks and balances do exist which could allow Congress to end a national emergency that was being abused. On the other hand, this would require a majority that a largely partisan Senate would likely not have. There also might be opportunities for the courts to block various moves made during a national emergency but, again, the legality here is largely untested.
Ultimately, as citizens, we must keep a watchful eye on our president's actions should he declare a national emergency. And if things go south, we must keep this in mind the next time we vote. After all, when one person who is supposed to represent all of us holds so much power, we must make sure it is a person of strong enough character and mental capability to understand the repercussions of his or her actions.