PacCares: How Pacsun and Rare Beauty Are Teaming Up To Support Mental Health
And you obviously know Rare Beauty by now…the Selena Gomez-founded beauty brand with viral products such as a heavily pigmented blush. Sure, Rare Beauty has firmly established itself as a staple makeup brand, but there’s also the Rare Impact Fund.
The Rare Impact Fund is dedicated to mental health advocacy and expanding mental health services and education for our younger generations globally. The goal is to raise over $100 million in the next 10 years, with 1% of all proceeds from Rare Beauty sales going towards the Rare Impact Fund.
In an effort to support the Rare Impact Fund’s commitment to mental health, Pacsun launched PacCares. This philanthropic collaboration includes Pacsun making a $100,000 donation to the Rare Impact Fund, creating a denim line where proceeds will go towards the fund, and raising awareness via their clothing and social media for mental health.
The Rare Impact Fund has already raised over $6 million since its creation in 2020. However, this partnership with PacCares is guaranteed to shine fresh light on mental health support.
A Little About Rare Impact Fund
We’ve already raved about the beauty of Selena’s charity…but we’ll go ahead and gush about it again. The Rare Impact Fund is based on Selena’s Rare album, which coincided with the beauty brand's release.
Many people may not realize that when they’re buying Rare Beauty’s iconic blushes or viral highlighters, they’re also contributing to the facilitation of mental health education and resources.
They make this possible by collaborating with donors, grantees, and members of the community to normalize mental illness and provide young people with the necessary resources to get the help they need.
This can be through social media campaigns, raising money via charity events, collaborating with brands like Pacsun, and more. The Rare Impact Fund knows no boundaries when it comes to spreading the word about mental health awareness.
It’s an integral part of Selena Gomez’s brand to make sure everyone feels beautiful and accepted at all times. It’s why she created a makeup brand that’s both inclusive and innovative. And it’s why she created the Rare Impact Fund, to help make a difference and leverage her platform for good.
Inside PacCares
PacCaresPacsun
When two industry giants like Pacsun and Rare Beauty partner up and commit to “doing better”…you know magic is about to happen.
PacCares is dedicated to supporting charitable organizations that fit the values and mission of Pacsun. The Rare Impact Fund’s goal is to inspire more individuals to seek support and destigmatize getting help for our mental health.
With a few creative initiatives planned, the PacCares Collection is one of the easiest ways to help support mental health advocacy. All you have to do is shop the PacCares Collection in-store or online and a portion of the proceeds will be donated…it makes it even easier that the clothes are cute.
It’s essentially the same format as Rare Beauty: you’re contributing to charity while also giving yourself a gift. But I’m most excited about the denim collection. The line will debut in fall 2024 and promises to be sustainable, with 10% of proceeds going toward the RIF.
While my original New Year’s Resolution was to shop more sustainably, my new goal is shopping brands that contribute a portion to charity. Pacsun and Rare Beauty are two great options to start with.
"We are proud to share that we have partnered with the Rare Impact Fund to further our shared missions of empowering young people to care for their mental health," said Pacsun CEO Brie Olson. "Pacsun will collaborate with the Rare Impact Fund to raise awareness to destigmatize mental health, direct funding to youth mental health organizations, and expand access to educational resources across the globe."
Our Favorite Pieces From the PacCares Collection
PacCares CollectionPacsun
PacCares Around The Town Flare Yoga Pants
PacCares High Neck Seamless Tank Top
PacCares Bergonia Curved Hem Tank Top
PacCares Sleepover Easy T Shirt
Are Celebs Oversharing About Their Mental Health?
Sadly, those who were brave enough to come forward with their mental health struggles were frequently stigmatized by society at large. As a result of this intense, unwarranted judgment, many individuals felt there was no choice but to keep their disorders a secret.
With the passage of time, we’ve seen a turn of the tides in the US surrounding topics relating to mental illness. Now that research sheds light on how common these issues are, many people are encouraged to speak out about them. According to the National Alliance on Mental Illness, 1 in 5 individuals in the US struggle with issues relating to mental health.
Celebrities open up about mental health issues
For decades, mega-stars did their best to present only the most polished and sparkling versions of themselves and even give off an aura of mystery.
But nowadays, many celebrities are opening up to fans about their mental health struggles. Consumers of pop culture seem hungry for shared stories and experiences that are transparent and relatable rather than glamorized perfection. This cultural shift permits movie stars and pop sensations to get real with the world about personal issues that are far from picture-perfect.
Eliminating the stigma associated with depression, anxiety, PTSD, and more
When megastars get vulnerable and share about their behavioral health issues, individuals who are battling with mental illness feel seen. Knowing that their favorite actors and musicians also deal with anxiety, OCD, and depression can help so many people feel less alone.
And, fans can feel less ashamed about their own personal struggles when the people they look up to face similar obstacles.
If Selena Gomez can release an entire documentary about her experiences with bipolar disorder, it takes a weight off of people’s shoulders. If Megan The Stallion can shamelessly drop a track called “Anxiety,” fans can feel a sense of validation for their emotions. There’s something so comforting about knowing these mega-stars really are “just like us.”
But are these celebrities oversharing about their mental health?
Are Celebrities too candid with fans?
Not everyone is on board with this newfound transparency. On the other hand, a growing number of pop culture consumers think these celebs’ first-world issues have no relation to real-world problems and leave them totally out of touch.
Considering how wealthy most A-list stars are…some are convinced that celebrities will never understand the tribulations that lower and middle-class people face. As a result, some argue that celebrities have resources and access to things most of us could never dream of so they should have less mental stress.
Back in 2022, Bella Hadid was famously dragged when a resurfaced clip featured her crying when she couldn’t have a designer bag.
Of course, we’re all aware that Kendall Jenner has faced years of criticism for using her platform to talk about her crippling anxiety,
@bestmomentsofinteverview Kendall Jenner on her anxiety struggle. #fy #fyp #foryou #foryoupage #viral #modelling #kimkardashian #kimkardashianwest #khloekardashian #krisjenner #kyliejenner #kyliecosmetics #kendalljenner #kourtneykardashian #scottdisck #kendall #victoriasecret #runway #horseriding #drink818 #skims #skkn #skkypartners #goodamerican #thekardashians #keepingupwiththekardashians #kylieskin #kyliebaby #poosh #arthurgeorge87 #getsafely #caitlynjenner #kuwtk #thekardashianshulu #anxiety #anxietystruggle #anxietystruggles #mentalhealth ♬ original sound - bestmomentsofinterviews
“There is going to be those people that say, ‘Oh, OK, what does she have to worry about? What does she have to be anxious about?” the Keeping Up With The Kardashians star said in an interview with Vogue.
While Jenner goes on to acknowledge her privilege, she also says that fame doesn’t automatically preclude her troubles with mental illness. The reality star adds, “I’m still a human being at the end of the day.”
And let’s not forget during the height of the pandemic, when A-listers were brutally attacked online for complaining about being stuck inside their homes despite living in million-dollar mansions. In this instance, the masses were not so quick to sympathize with celebrities’ complaints.
When Ellen Degeneres whined about being unable to go outside during the pandemic and compared it to “being in jail,” the general public called her out.
Sophie Turner and other celebrities use their platform to advocate for mental health
But the notion that celebrities are out of touch when it comes to their first-world struggles is only half the argument.
Good Morning Britain host Piers Morgan stirred the pot when he suggested many celebrities “fake” mental health issues in an effort to boost their careers. “Sadly, I know a lot of well-known people (not The Rock) who’ve jumped on the ‘victimhood’ bandwagon to get positive publicity for themselves,” the controversial figure tweeted in 2019. “They do those with genuine mental illness a great disservice.”
His controversial take was met with a wave of backlash from celebs and the general public alike. Game of Thrones superstar Sophie Turner, who is an avid advocate of mental health, clapped back at the Good Morning Britain host.
She responded in a heated tweet, saying, "Or maybe they have a platform to speak out about it and help get rid of the stigma of mental illness, which affects 1 in 4 people in the UK per year. But please go ahead and shun them back into silence.”
Sophie Turner via Twitter
There seems to be a divide over how people feel about celebrities sharing intimate details regarding their mental health affairs. Whether you believe stars are splattering personal concerns all over social media simply to remain relevant or if you genuinely think they do a terrific job destigmatizing mental health problems is entirely up to you.
Personally, I love it when people like Demi Lovato and Ariana Grande reveal their struggles with depression and anxiety because it makes me feel less sensitive and ashamed about my own inner frailties. And I feel less alone.
The way I see it, when someone like Kendall Jenner gets brutally honest about her journey with crippling anxiety, it creates a sense of unity for everyone out there who is dealing with the same thing. Kendall, along with a slew of other celebrities, leverages her platform to build a fervent discourse on topics that have been swept under the rug for far too long.