When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
New Jersey voters face a difficult choice.
It's a tough pill for progressives to swallow that in the age of the Trump GOP, one of our most flagrantly corrupt politicians is a Democratic senator. It's difficult to say when exactly the scandals surrounding New Jersey Senator Bob Menendez began, but it may have been as early as 2006, when "federal prosecutors suspected that the New Jersey senator had steered federal funds to a nonprofit group that was paying him rent." Or in 2014, when Menendez allegedly helped free two accused Ecuadorian criminals in exchange for campaign donations. There have even been rumors that just before Menendez's 2012 election, he was involved with underage prostitutes in the Dominican Republic, though the FBI ultimately found no evidence to support these allegations.
At this point, Menendez has escaped all of these scandals relatively unscathed. The most he has faced in the way of repercussions was the Senate Ethics Committee "severely admonishing" him for accepting over a million dollars in gifts from an affluent Florida eye doctor. But whether Menendez's behavior has been explicitly unlawful or not, there is no question that the Democratic senator has a questionable moral compass unbecoming of a lawmaker, as well as a knack for getting out of trouble. And now, thanks to the virulently anti-Trump attitude of New Jersey, Menendez may just avoid negative consequences once again.
The Star Ledger
In an average year, New Jersey voters would likely settle for a republican Senator instead of appearing to condone Menendez and the corruption he has come to represent. Indeed, in the latest poll conducted by Rutgers University's Eagleton Institute of Politics, only 28 percent of New Jersey voters view Menendez favorably. But, it appears he may just win reelection anyway, as he currently leads Republican Bob Hugin by a narrow margin ahead of Tuesdays midterm election. While Menendez is, in a word, slimy, the historically blue state appears to be willing to grit their teeth and bear him in order to avoid electing a Senator with clear Trump affiliations. Menendez's opponent, Bob Hugin, is a pharmaceutical mogul who raised money for Trump's campaign in 2016, donated $200,000 to Trump, and served as a convention delegate for Trump. As a result, New Jerseyans are facing what many editorials call "the most depressing choice for New Jersey voters in a generation."
The fact is that this is not a normal midterm election, and progressive voters are willing to put up with a lot to take back congress. The extremist rhetoric and erratic behavior that has become characteristic of Trump's presidency is driving people to the polls in record numbers already, and that is expected to remain true during regular voting on Tuesday. Trump's presidency has forced many previously moderate Americans to cling, unquestioningly, to the Democratic Party, because for all of the democrats' flaws, at least they aren't tainted by the White House's toxic run-off. If Menendez does manage to win reelection, he can thank this Trump-fueled reticence towards conservative candidates. As Drew Sheneman writes for the New Jersey paper The Star Ledger, by voting for Menendez, "Are you rewarding a man who in no way deserves a reward? Certainly. Should you do it anyway? Certainly."
This incident reportedly took place during Kavanaugh's Freshman year at Yale University.
Brett Kavanaugh and The White House have publicly denied a second woman's claims of sexual misconduct by the Supreme Court nominee. This allegation comes in the wake of negotiators reaching a decision to hold a hearing to investigate the claims of Kavanaugh's first accuser, Christine Blasey Ford. In light of the new accusation, the top Democrat on the senate judiciary committee, California Sen. Dianne Feinstein, called for immediate postponement of Kavanaugh's confirmation process. In a letter to Iowa Republican Sen. Chuck Grassley., Sen. Feinstein asked that the matter be referred to the FBI for investigation.
The new allegation dates back to the 1983-84 school year, when Kavanaugh was a freshman at Yale University. Deborah Ramirez, Kavanaugh's classmate at Yale at the time, was contacted by The New Yorker after the allegation was relayed to Democratic senators by a civil-rights lawyer. She was originally reluctant to share the story, in part because she had been drinking at the party in question and felt she had some gaps in her memory of the night. After several days of assessing her recollection with her attorney, she said she felt certain enough of the memory to describe it in an interview with The New Yorker.
The New Yorker reports, "Kavanaugh had exposed himself at a drunken dormitory party, thrust his penis in her face, and caused her to touch it without her consent as she pushed him away."
Ramirez recalled being shaken by the event. "I wasn't going to touch a penis until I was married," she said. "I was embarrassed and ashamed and humiliated." The New Yorker reported that Ramirez "...remembers Kavanaugh standing to her right and laughing, pulling up his pants. 'Brett was laughing.' she said. 'I can still see his face, and his hips coming forward, like when you pull up your pants.'" She also stated that another student "yelled down the hall, 'Brett Kavanaugh just put his penis in Debbie's face.'" She remarked, "It was his full name. I don't think it was just 'Brett.' And I remember hearing and being mortified that this was out there."
Regarding the incident, Ramirez said, "I would think an FBI investigation would be warranted."
Brett Kavanaugh in the Yale Yearbookwhitehouse.gov
In response to Ramirez's allegation, the White House spokesperson Kerri Kupec stated, "This 35-year-old, uncorroborated claim is the latest in a coordinated smear campaign by the Democrats designed to tear down a good man. This claim is denied by all who were said to be present and is wholly inconsistent with what many women and men who knew Judge Kavanaugh at the time in college say. The White House stands firmly behind Judge Kavanaugh."
It has been confirmed that four Democratic senators have received information about Ramirez's allegation, and at least two are investigating the matter further. Ramirez will not be appearing at Kavanaugh's hearing on Thursday.