Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
What Bernie Sanders' Campaign Means to His Supporters
Short answer: Everything.
In a small office inside an old theatre in New Hampshire, Bernie Sanders' supporters gathered to share their highlights and challenges after a day of knocking on doors.
"I'm feeling grateful," said one, before relaying a story about a surprisingly friendly interaction with a Trump supporter.
Others said they were feeling energized and inspired, despite a low response rate after hundreds of knocks and hours out in the February drear. "Just talking to one person who thanked me for being out in the field made it all worth it," said another.
The moment one person said they were feeling cold, organizers leapt into action, tossing hand-warmers to the shivering canvasser.
The New Hampshire primary was in one week. Some organizers had been in the small office for months, others had been working steadily since 2016, and still others were canvassing for the first time, but the energy in the room was palpable and warm and beautifully chaotic and fundamentally communal, much like a lot of Bernie Sanders' campaign. That has something to do with its success.
As Sanders has steadily risen in the polls, major media outlets have been forced to examine his campaign and the massive base of supporters—many young, social media-savvy, and passionately fired-up about their 79-year-old patron saint—that have propelled them to this place. Some portray his supporters as a battalion of belligerent young white males; others insist that Bernie's base is the most diverse of all; still others view them as lazy, entitled kids.
Doubters have been forced to interrogate that last opinion, because it's clear that Sanders' campaigners are anything but lazy. Sanders' campaign has garnered the highest number of individual donors of any candidate, amassing $1.3 million after discovering that a super PAC planned to air a negative ad about him. He raised nearly $100 million in 2019, topping Pete Buttigieg by some $25 million without the help of major corporations. His supporters are fervently keyed in, texting, tweeting, and—as it became clear in that New Hampshire room—getting out into the streets, taking the time to talk to people.
So what's behind Sanders' sweeping, grassroots appeal? And who are his supporters, really?
The easiest answer to this question is that there is no single answer. Bernie Sanders' supporters are working-class Americans, disaffected progressives, starry-eyed optimists, frustrated pessimists, devil's advocates, and God-fearing moralists. They are not a monolith. In that way, they might just represent the actuality of the American people—in all their contradictions, devotion, and passion—better than any other base.
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"Not Me, Us" and the Fight Against American Hyper-Individualism
Miss Toni took a while to open the door. She was wearing a blue onesie covered in hearts, and her room was filled to the brim with records and posters from the 1980s. When she finally was able to open the door, a flock of birds fluttered away from her porch and took to the sky.
She told us she was already a Bernie supporter and began shakily filling out the sign-up sheet we gave her. She was registered to vote by her deadname (the male name she was given at birth), but she asked us to refer to her as Miss Tami. She had been an activist in the 1960s, she said. Bernie felt like the closest thing to bringing back the spirit of those days.
We also met a gun-owning Republican from Hawaii who, after hearing about Bernie's support for ending student debt and his dedication to ending the spirit of xenophobia in America, pledged to lend his support for Sanders on Tuesday.
Among the Trump supporters we met, their number one reason for supporting him was always the economy. "Me and my daughters are doing well."
"It would be nice if everyone could do as well as you and your family," we said. He shrugged. By the end of the conversation, he was genuinely smiling when he said, "I'm still voting for Trump. But I hope you guys keep going."
If Sanders does win the Democratic nomination, the economy will be paramount to the ensuing debates. While the currently strong American economy mostly exists thanks to Obama-era policies, and while many economists project that we are headed for a recession, it is true that Trump protects the Wall Street interests that continue to ensure cutthroat capitalism's success in America and around the world. These very successes are what have led America's income inequality levels to approach Depression-era extremities.
Sanders represents a synthesis of radicalism, anticapitalism, and a realistic understanding of the threats that America and the world are facing. To many, he also—contrary to the entire Bernie Bro narrative—represents human compassion. His campaign slogan, "Not Me, Us," is a refreshing antidote to the egotistical and self-absorbed nature of politics and neoliberalism in America. It's a reminder that—like the best stories or the best policies—Sanders is just a vessel for something much greater, a catalyst for a dream.
Sanders' Internet Army and the Limits of Tolerance
It's unfortunate that Bernie's campaign has been plagued by cruelty and disunity—and that these aspects of his base have been so heavily emphasized by the media. It's also true that some of Bernie Sanders' supporters can be cruel, and many need to learn to listen. If Bernie's supporters are serious about his campaign, they need to understand that shutting down discourse and rejecting all contention isn't the way to go about winning support.
But it's also true that in this America, people are dying thanks to medical bills they cannot pay, and students graduate into a world where they pay exorbitant amounts of money each month for years at a time in order to combat their student debt.
In light of this, the rage that many of Sanders' supporters feel at so-called centrists is born out of a deep-rooted desire to see real change instead of more of the same. It's a realization that trusting in the system and tolerating hatred is essentially the same thing as allowing them to continue.
It's also true that we're embroiled in a climate crisis, and kids are being born into a world of increasingly rampant natural disasters and apocalyptic scenarios playing out in real time, all while watching their politicians and parents do nothing. Bernie's Green New Deal is the most ambitious plan to address climate change of any candidate's; it also promises to renew the American economy, refurbishing our crumbling infrastructure by providing millions of new jobs in green, clean manufacturing. The strength of his plan has caused Sanders to gain the support of major environmental organizations across the country.
In a world where families can easily be crushed by a medical bill or a college admissions fee, Sanders' policies read like gospel for the disaffected. The Green New Deal, Medicare for All, free college, immigration reform, and an end to endless wars are plans that promise actual change, packaged in a promise that can be paid for with the money that the United States spends on wars and allows to burn holes in Jeff Bezos's pockets.
The gospel-like, lyrical, and consistent nature of Sanders' policies are at the center of his movement. Like "Make America Great Again," Sanders' policies appeal to the idea that politics is theatre, that the best politicians present a show and offer a vision, a possibility, a roadmap for a movement that will get people out of their homes and into the field.
Lighting the Fire
There's a video of Bernie Sanders in Vermont, teaching his campaign manager, Faiz Shakir, how to use a wood-burning furnace. Sanders is wrapped in a coat, bent over a cast-iron stove. "You want the flames from the small guys—are you recording me?" he says, stopping and then clarifying, "You want the small wood to be able to catch onto the big logs."
With his thick Brooklyn accent and his dedication to the task at hand, Sanders has intensely grandfatherly energy—but his statement also seems like it could suffice as his campaign slogan. He's a small flame, and when he began as a Vermont senator in 2016, he seemed to face impossible odds.
But every fire starts with a single spark. As the infamous poster that's a fixture in many dorm rooms reads, "Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases from being shared." It's a quote from the Buddha, but it could also apply to the ripple effect that Sanders' campaign has launched.
Change is catching and intoxicating. The spirit of hope and unity and fire that lights Sanders' campaign is a balm against apathy and hopelessness, against racism and xenophobia and economic inequality. It's about what human society can achieve—what we should achieve—what we are morally obligated to achieve.
Still, many of Sanders' supporters are realistic. We are well-aware that even if Sanders is elected, it will still only be the beginning of a long, hard fight against deep-rooted economic inequality, corporate greed, and dangerous capitalism-driven climate disaster in America and around the world. We know that visions and dreams mean nothing if the work isn't put into achieving them—the long, endless nights and the decades spent carving out policies.
But it's impossible to even begin the work if the dream isn't there in the first place, and if the people who believe in the dreams aren't allowed in the rooms where the work is done.
Regardless of what happens in Iowa and on the campaign trail, even the most fervent Bernie Sanders supporters believe that cruel attacks are not the answer. Even Alexandria Ocasio-Cortez—one of Sanders' biggest supporters—has stated that Democrats need to support whoever is elected in order to beat Donald Trump. If anything, we will need more unity and love and compassion for each other in the coming months than ever before.
We shouldn't have to compromise our values and allow people to die while others languish in the shade of the wealth and power they did nothing to earn, save being born in the right place.
Voting in Iowa closes at 7:00 PM CST in Iowa today, February 3rd. Find your caucus site here.
The opportunity to change your party affiliation in New York State closes February 14th.
Find out how to vote for Bernie in the primary in your state here.
Could a Sanders/Warren Ticket Be the Progressive Dream Team?
Together, Sanders and Warren promised radical hope—and wound up derailing the Democratic debate.
"Marooned on a desert island."
"Bonnie and Clyde."
"It's Bernie Sanders and Elizabeth Warren against the world."
These kinds of whimsical headlines, loaded with Americana folklore and reality TV surrealism, swirled across the Internet after the first installment of the second Democratic debates. They stemmed from the unlikely but oddly seamless union of Elizabeth Warren and Bernie Sanders, the second and third highest-polling and by far the most radically progressive candidates in the race to win the Democratic primary.
Standing in the dead center of the row of candidates, in between the youthful pillars of Buttegieg and Beto and far away from Marianne Williamson's mystic emanations and John Delaney's bitter combativeness, they seemed to cling to each other. By proxy, they seemed to cling to a similar collection of dreams, dreams that have been pulling a great deal of progressives towards the far reaches of socialism, or at least to the dissolution of income inequality.
Image via WLRN
Watching Sanders vehemently defend the policies that he brought into the public eye—Medicare For All, free college, a refusal to accept superPAC donations—and watching Warren defend him (when she could get more than a few words in), the idea of a Sanders/Warren dream team entered the realm of plausibility.
Though either could lead, Sanders seems like the clear choice for the presidential candidate, with Warren as a strong VP. After all, the Warren/Sanders ethos thrives because it is buoyed by the idealism that Bernie popularized in 2016.
The fact that Sanders is a democratic socialist, while Warren is a self-proclaimed capitalist, is the primary reason why Bernie would be the most feasible leader of the duo. Sanders' campaign caught fire in 2016 because he spoke to a generation caught in the stranglehold of mind-blowing income inequality, a generation that faces the destabilizing knowledge that the world faces certain catastrophe if climate change is not addressed—and that capitalism has continuously favored the fossil fuel companies that prevent necessary environmental changes. Like most youth-led movements, Sanders supporters seek radical, totalizing change of the sort that's only be possible when the old systems are completely deconstructed.
On the whole, Sanders is more anti-establishment and seems more likely to reel in the followers of Trump's "drain the swamp" who could care less about actual policy, and she's more likely to inspire mass mobilization and excitement among those seeking radical change. As The Atlantic succinctly put it, "Sanders is fighting for a political revolution. Warren isn't."
Warren, for her part, maintains a link to solid ground with her vast collection of plans and policies—plans that, in theory, could be the perfect antidote to any accusation that Sanders' policies are implausible.
Still, last night, it seemed like Warren and Sanders were out in dreamland, reeling through a political Coney Island. This isn't necessarily a death knell, though. Together on a single ticket, their shared pull could be enough.
Torn apart, though, their campaigns might result in another 2016. Arguably, Bernie's campaign was a death knell for Hillary Clinton, as it provided the initial framework for Trump's demonization of her. In the same way, progressives are now putting up firewalls against the candidates they see as too middle-of-the-road, like Joe Biden.
In her opening statement, the ever-practical Warren reminded the audience that any candidate would be preferable to Donald Trump. While this is true, many progressives feel that the 2020 election presents an unmissable opportunity to completely change the direction of politics. In a nation that was prepared to elect someone as disruptive as Donald Trump, it seems feasible that we could handle a little more chaos, especially if it comes in tandem with the promise of a better world.
At the debate, with rampant arm-flailing and drawn-out storytelling, Warren and Sanders promised that better world. They stood for the dissolution of private health insurance companies and student debt in spite of endless criticisms from the other candidates. Against the totalizing extremity of their views, the other candidates who supported for-profit colleges and private insurance in any capacity seemed lost in the past—or lodged in reality, depending again on how willing you are to take the leap into their alternate state of mind.
But in last night's debate, the binary they created between themselves and the others didn't always work in their favor. Somehow, by the end of the night, both the Warren/Sanders island and the rest of the Democrats seemed to come out as losers.
This raises the question: Is extremism really the solution? For young progressives, it absolutely is. For this group, fighting against a rigged system that buoys the rich and throws the poor to the wolves, extreme action is the only thing that will work. Peace and love failed in the 1970s, and moderation is code for the status quo. For progressives, it's time to wake up from the dream presented at the start of the American capitalist experiment.
For other non-radical or socialism-phobic Democrats, the Sanders/Warren ticket is the stuff of nightmares, and the progressives are the ones lost in the dream. For those who merely want Trump gone and apparent order reinstated in the Oval Office, it seems that the division between the progressives and the middle-of-the-road Democrats is an unfortunate diversion.
Perhaps middle-of-the-road Democratic candidates could accrue more favor with would progressives if they could convince them (and the nation on the whole) that they actually stand for something (other than defeating Trump). In the technologically saturated mess of a modern era, one thing is certain: Policy is secondary to a candidate's ability to shape a vision of a better future.
For a long time, Sanders has been the best architect of that better future that the Democrats have. Though he and Warren presented an appealing team, seeing them cut down to size at the debate last night did nothing for the party and its motivation. Perhaps, had the debate been framed more as a discussion of specific policies rather than a black-and-white argument that pitted stagnancy against change, it wouldn't have been defined by such a strong feeling of premature defeat.