Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
We Can't Have Joe Biden's "Unity" Without Accountability
Biden, Obama, Bush, and Clinton were the four horsemen of the 2021 Inauguration.
Well, Trump is out.
Joe Biden's Inauguration into Presidential office unfolded in a spectacle of patriotism with a slight undercurrent of fear following the white supremacist insurrection at the Capitol in early January.
Though the physical event was small — due to the enhanced security measures enacted in fear of violence or resistance against the transition of power, and the persisting pandemic — and more than 191,500 flags stood in place of the people that usually crowd the surrounding area, the event was filled with prominent guests and high profile performances, both in person and virtual.
The virtual portion of the day was a mixture of performances, speeches, and video compilations 'hosted' by Tom Hanks.
Just as the Simpsons predictedvia FOX
As part of the proceedings, former Presidents Barack Obama, George W. Bush, and Bill Clinton appeared in a video giving a joint speech, which had the vibe of a group project where you didn't get to choose your partners and you got stuck with some kids you neither knew or liked.
The three most recently joined forces to volunteer to take the COVID-19 vaccine when it was first approved, and like an aged boyband, they came back for one night only, streamed live across America.
In their video, the three ex-presidents congratulated President Joe Biden and stressed the importance of peaceful transitions of power, ostensibly trying to lead by example in a show of bipartisan unity while making a point about the noticeably absent President Trump (who was on his way to Mar-a-Lago with his crying conspirators/children).
The message of the former presidents came alongside Biden urging for "unity" in his Inaugural address.
But what does this mean?
From the beginning of his Inauguration speech, Biden declared his presidency one of "history and hope. Of renewal and resolve." Referring to the historic nature of his cabinet and Kamala Harris's historic position as Vice President, Biden's self-congratulatory remarks also stir up questions.
The intentionally indefinite rhetoric asks: "hope" of what, and for whom? "Renewal" of what? Leaving an era defined by the slogan "Make America Great Again," it feels dangerous to tie a Presidency to the idea of some vague longing.
The politics of nostalgia allow the romanticization of a past which has always had as many problems as the present, if not more. Biden's emphasis on having a Presidency inspired by his predecessors refers to the presidency of Obama, but also to the other two horsemen of the inauguration apocalypse and the Founding Fathers … who we all know were flawed at best.
The desire to appeal to the American mythos reduces the oppression inculcated into US democracy to a footnote in the story — despite the fact that those institutions of inequality are prominent today.
Biden proclaimed that "the American story depends not on any one of us, not on some of us, but on all of us. On 'We the People' who seek a more perfect Union. This is a great nation and we are a good people."
… is that true?
While I would like to believe it, and perhaps there is room for more optimism and benefit of the doubt in an inaugural address than I'm accustomed to in life, moralizing the United States as a good nation filled with good people perpetuates the myth of American exceptionalism and allows for complacency.
We could be good people in a great nation, but the overpowering institutions of oppression and violence that we are socialized into make it easier to not be.
Biden did acknowledge that there is work still to be done, but it is dangerous to position the work of progress as a choice, rather than an imperative.
Biden's path to progress is simple: unity.
In one of the most pivotal passages of his speech, he said: "Speaking of unity can sound to some like a foolish fantasy. I know the forces that divide us are deep and they are real. But I also know they are not new. Our history has been a constant struggle between the American ideal that we are all created equal and the harsh, ugly reality that racism, nativism, fear and demonization have long torn us apart. The battle is perennial. Victory is never assured."
In this moment, Biden acknowledged the history of oppression in the United States and the deep-rooted divisions in its present. However, the proverbial good vs. evil dichotomy that he uses is a convenient scapegoat. It is easy to say that there are two sides of people, torn apart by outside forces, that just need to meet each other in the middle. But this is not how division in America has played out.
Progress in America cannot be a meeting in the middle of two forces with equal power, because that's not what the political and social landscapes look like. The forces of "racism, nativism, fear and demonization" have not "torn us apart" — those forces have separated and othered marginalized communities and excluded them from the American ideal.
Therefore, it is not the collective acceptance of the idea of "unity" that will heal the country, it is a commitment by the privileged to root out the divisive forces within themselves.
Unity and healing must happen as a result of progress, not at the expense of it. Biden's rhetoric leaves too much room for regression. But we must not pause to soothe the egos of white supremacists — their goals are not our goals. Biden's path to unity needs to look like accountability, not acquiescence.
In a recent Tweet, activist Bree Newsome stated that "The only path toward 'unity' is one that dismantles white supremacy." Anything else would be a continuation of the same structures that "resulted in the Civil War, Jim Crow, the Trump era & the insurrection that occurred two weeks ago. "
Many are feeling the gaps in Biden's rhetoric that could allow for placid and ultimately unsatisfying "progress" and citing the urgent importance of moving forward, rather than back to some fabled better days of a pre-Trump era.
The pre-Trump era created conditions for the Trump era. The current violence is not some aberration or some strange glitch in the matrix. It is a direct consequence of previous failures to root out the insidiousness of whiteness at the root of the United States.
The Problem With Moderation:
The shifting nature of Biden's address — his willingness to talk about the fact of American institutionalized oppression and speak out against white supremacy, but the inability to articulate the deep internal work that we all have to do for progress — does not present a progressive pillar to build the next four years on.
It builds one that reflects his whole career: willing to inch towards "slow progress," but more concerned with moderation than radical change.
But moderation is not the way to establish real change. Moderation allows for complacency and, as Newsome articulated, "the 'return to normalcy' narrative is a call to settle for surface-level displays of civility diversity in the aftermath of Trump's brutish behavior without any real push for systemic change."
Even in the highest offices of the two-party government lie dangerous white supremacists who incited the riots alongside Trump and remain loyal to the MAGA following — so if bipartisanship looks like coalescing into an agreeable union that includes and validates those beliefs, I don't want it.
Instead, change has to look like examining the conditions within ourselves and our society which gave those people their platforms and amend those with an eye towards accountability.
The idea of "accountability" has been thrown around so much this election that it has become diluted. Accountability has to be active. It has to not just acknowledge the past, but use those acknowledgments to work diligently towards a new future.
While it's hard to predict how much Biden's speech was well-crafted rhetoric and how much was committment to action, the prominent performativity of the ex-President's club does not bode well for radical change.
Rather, it signals a clinging onto old ideas of respectability and camaraderie between the powerful and the persistence of the same structures that allowed for the past violence to carry themselves into the future. It confirms that Trump's most egregious act was disrupting the illusion of American exceptionalism, which has been long held up by mythology and militarism.
But that disruption was necessary. And it is with those new eyes that we are more critical of Bush, Clinton, Obama, and the entire systems that elected them We have to be.