When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Time's Up, one of the largest organizations fighting against sexual assault, says they can't help the alleged victim.
Content warning: the following article contains a brief depiction of sexual assault.
For the entirety of his run in the 2020 presidential race (and much of his decades-long career), Joe Biden hasn't had the best track record regarding his treatment of women.
The former vice president, who's earned a shocking lead in the Democratic primaries thus far, has racked up multiple accusations from women who say he was inappropriate towards them. Many of these recounts involve a disregard for personal space, improper comments about appearance, and even some condescending finger-wagging, but none of them explicitly depicted a sexual assault. Until now.
Tara Reade didn't initially go public with her sexual assault story about Joe Biden when it allegedly occurred in 1993. A staff assistant of Biden's at the time, Reade told her brother and close friend but otherwise kept her story silent. But, in an episode recently aired of Katie Halper's podcast, Reade has finally let her story out in the world.
Reade says that she was called to bring a gym bag to Biden, who was Chair of the Senate Judiciary Committee at the time, near the Capitol. Nobody else was around. "We were alone, and it was the strangest thing," Reade said. "There was no exchange, really. He just had me up against the wall." In what seemed like one swift motion, she added, Biden had his hands under her clothes and then began penetrating her digitally. "I pulled back, and he said, 'Come on, man, I heard you liked me'...It's like he implied that I had done this."
Reade tried to come forward with her story in April 2019, but she was halted after her claims of sexual harassment got her doxxed and smeared as a Russian agent. In January of this year, Reade tried again telling her story to Time's Up, the organization that rose as Hollywood's initial #MeToo movement unfolded. However, as Ryan Grim reports in The Intercept, Time's Up couldn't provide assistance "because Biden was a candidate for federal office, and assisting a case against him, Time's Up said, could jeopardize the organization's nonprofit status."
Reade told Grim she was conflicted about coming forward with her sexual assault allegation as the 2020 election carried on because she feared she'd be "help[ing] Trump" win over Biden. But, if our two presidential front-runners are both men accused of sexual assault, and one of the largest organizations intended to help survivors can't help at all, there's a much larger issue than simply defeating Trump: It's how we handle assault at the hands of the world's most powerful men.