Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Biggest Takeaways from the Second Democratic Debate
Over the course of the evening, it became apparent the two frontrunners, Joe Biden and Bernie Sanders, aren't old dogs with new tricks.
Last night, the second round of Democratic debates came and went. Ten out of the twenty candidates who qualified for the debates were chosen at random to participate in the second half of NBC's nationally televised event. Of course, the goal for the Democratic Party is to take the Oval Office and hopefully the Senate.
Over the course of the evening, it became apparent the two frontrunners, Joe Biden and Bernie Sanders, are old dogs without any new tricks. Honestly, it'd be difficult to tell the difference between a clip of Senator Sanders debating in 2016 and 2019—maybe this time around, he's a little more tired. Joe Biden was alarming on the stage: He was ill-prepared, stumbled over his words, and leaned heavily on his smile. It's not that Biden had a terrible night' it's that he only had an okay night— which, for a frontrunner, is not a good sign. There were only three people anyone should be excited to hear from: Kamala Harris, Pete Buttigieg, and Marianne Williamson.
#LetYangSpeak
Between the two debates, candidate Andrew Yang spoke the least by a two-minute margin. During the three minutes he did speak, Yang introduced his Freedom Dividend policy. The Freedom Dividend Policy is a Universal Basic Income plan. All people over the age of eighteen would be eligible to obtain a basic income of a thousand dollars a month. Yang's policy is one of the few proposed that addresses an imminent threat: technology. If corporations like Amazon were heavily taxed, that'd free a lot more money for workers who are displaced due to automated jobs accomplished by AI.
If you look into Yang, he's a contender thanks to his reasonably successful grassroots campaign. Last night, Yang turned his campaign into the trending hashtag #LetYangSpeak. According to the candidate, his mic had been turned off multiple times throughout the evening. The only evidence available is footage of Yang attempting to get a word in but to no avail.
In the video, he's speaking, loud enough for Joe Biden to hear him. Beyond that clip, there is no other evidence. If that were, in fact, true, then NBC would have a lot to answer for ah regarding their meddling in a primary debate.
Marianne Williamson, Be Still My Heart
Marianne Williamson sure made a name for herself last night. Her dramatic and chaotic delivery was a delight for many. Yet, she did not come to play games; she came to bring up points of contention and big ideas we need to tackle. According to her, "It's really nice if we've got all these plans, but if you think we're going to beat Donald Trump by just having all these plans, you've got another thing coming. He didn't win by saying he had a plan. He won by simply saying 'Make America Great Again.'" She's right, like she was right about a lot of things: Williamson thoughtfully addressed the need for reparations, slammed ageist rhetoric, and exclaimed of love over hate.
Although her delivery was off-kilter to many, Williamson should not be underestimated for her flowery language; she explained:
"I have had a career not making the political plans, but I have had a career harnessing the inspiration and the motivation and the excitement of people. Masses of people. When we know that when we say we are going to turn from a dirty economy to a clean economy, we're going to have a Green New Deal, we're going to create millions of jobs, we're going to do this within the next 12 years, because I'm not interested in just winning the next election, we are interested in our grandchildren. Then it will happen."
Many Americans never imagined Donald Trump would be our president, but here we are. Williamson's bold statements and captivating delivery about her hopes and dreams for this country have the potential to capture the American imagination. Sure, she may give off the spiritual energy of a wine mom who likes crystals, but why does that discredit her abilities? Remember, the hippies of our nation began revolutions.
Marianne Williamson: I Will 'Harness Love' To Defeat President Donald Trump | NBC Newswww.youtube.com
Yes, We Just Witnessed a Murder
Kamala Harris came prepared last night. Over all the ruckus, Harris reprimanded her fellow candidates with her rehearsed one-liner: "America does not want to witness a food fight; they want to know how we're going to put food on their table."
She continued to command the evening by confronting Joe Biden on his record. Harris challenged the former VP, asserting:
"I'm going to now direct this at Vice President Biden, I do not believe you are a racist, and I agree with you when you commit yourself to the importance of finding common ground. But I also believe, and it's personal— and I was very—it was hurtful to hear you talk about the reputations of two United States senators who built their reputations and career on the segregation of race in this country. And it was not only that, but you also worked with them to oppose busing.
"And, you know, there was a little girl in California who was part of the second class to integrate her public schools, and she was bused to school every day. And that little girl was me."
Kamala Harris Confronts Joe Biden On Race | TIMEwww.youtube.com
Biden, who was once a spirited debater, floundered in his response. He clarified that he supported busing, but on the state level. Harris clapped back, recounting how in her hometown of Berkeley, California, busing was not enforced. She utilized the anecdote to explain why The Civil Rights Act of 1964 and the Voting Rights Act of 1965 were crucial to this country, which is why we need to ratify the Equal Rights Amendment.
Biden was given thirty seconds to respond. He vouched for his record, reasserting that he always supported Civil Rights, before cutting himself off, saying, "— anyway, my time is up. I'm sorry." Biden caused the most damage to himself, as he failed to successfully defend himself.
Sometimes, You Just Can't Get it Done
Pete Buttigieg was another candidate with a breakout performance. The South Bend, Indiana Mayor may be young, but he's had skin in the game for seventeen years. Buttigieg is a veteran, a politician, a polyglot, and a gifted orator. He also made history last night as the first openly gay candidate to participate in a primary debate.
On the topic of immigration, he broke down the hypocrisy of the Christian-aligning Republican Party. Buttigieg did not hold back, proclaiming:
"The Republican Party likes to cloak itself in the language of religion. We should call hypocrisy, and for a party that associates with Christianity to say it is okay to suggest that God would smile on the division of families at the hands of federal agents, that God would condone putting children in cages has lost all claim to ever use religion language again."
The South Bend native also candidly addressed his failure to diversify his city's police force, noting, "I couldn't get it done." He went on to explain the pain his city is experiencing due to the devastating death of a local black man, Eric Logan. Logan was shot and killed by a white police officer. The officer did not have his body camera on at the time of the incident. Buttigieg unpacked how he could not take a position on the matter until the investigation is complete.
The mayor's transparency was received favorably and for a good reason. We need a president who doesn't spread fake news.
Stop Name Dropping
Joe Biden name-dropped Obama almost as frequently as he did Trump. Biden's attempts to piggy-back off the former President's accomplishments highlighted the reason Biden why was only able to make it into the Oval Office as a running mate instead of president: He is not our future. While Biden is a respected Washington staple, his vision for our country is dated and boring. It doesn't capture the America we live in today. After Harris' takedown, it's apparent that Biden cannot justify his unfavorable past.
Maybe California Senator Eric Swalwell was right when he told Biden to finally "pass the torch" to the next generation. Biden slyly smiled and said, "Not yet." However, if last night proved anything, it's that he should've let go of it a long time ago.
Two Years Ahead of 2020 Election, Trump Raises $100 million
The president's re-election campaign doubled spending over the last three months.
Even with his re-election vote two years away, President Trump has raised more than $100 million towards his campaign.
The president's fundraising total, which includes his campaign committee and joint accounts with the Republican National Committee (RNC), raised more than $18 million from July to September, according to numbers filed by the Federal Election Commission on Monday night. With more than $106 million at his disposal, Trump has raised a historic amount for an election this far in advance. In contrast, President Barack Obama had just $2.3 million in his bank account two years before his 2012 re-election bid.
The preemptive effort to undermine his future Democratic contender began as soon as 2017, with Trump's abnormal decision to file for re-election the day he was sworn in. There was barely a pause in his campaign's rallying tours across the country—they continued in the first months of his presidency.
Strikingly, the president's campaign committee has raised the majority of its bursting wallet from donations of less than $200. These small sums represent nearly 98% of the money he collected during the third quarter of the year. That's not to say his fundraising team hasn't sought larger donors. One check deposited in the RNC joint account for $250,000 came from venture capitalist and human blood enthusiast Peter Thiel.
Reuters
Trump's campaign doubled spending over the last three months to $7.7 million, seeking to stir up its Republican base with more rallies and online appeals. $604,000 was paid to Ace Specialties in Louisiana, the manufacturers of the Trump base's favorite "Make America Great Again" red hats. $1.3 million was paid for legal fees, which includes services related to the Russian meddling investigations, and $1.6 million was spent on advertising to a shadowy company called American Made Media Consultants.
According to the New York Times, the company was created by the campaign to purchase media advertisements as well as online fundraising solicitations. While it's not intended to create profit for Trump, the company could allow the campaign to avoid declaring precise spending details to the election commission. The idea seems to draw inspiration from Mitt Romney's presidential campaign.
In a statement, the Trump campaign's senior advisor encourages their grass-root supporters "and millions more like them to get out and vote in the midterms so President Trump can continue to build on his agenda with even greater success for the forgotten men and women of this great country."
Despite his success, Rep. Beto O'Rourke, the Democratic challenger to Sen. Ted Cruz in Texas, reportedly raised more than double what Trump did between July and September. The $38.1 million haul is a quarterly fundraising record for a Senate campaign.
Joshua Smalley is a New York-based writer, editor, and playwright.