When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Donald Trump is the most innocent president of our time.
Amidst the House's mounting Trump impeachment inquiry, only one thing is 100% certain no matter what the facts end up being: Donald Trump is totally innocent.
We know this because he tells us on Twitter, and if there's one thing we can all agree on, it's that Donald Trump never lies (and even if he was pretty much lying 84% of the time, that's only to troll stupid people, and by that I mean college-educated democrats and people who can read).
So who cares if the Whistleblower's statement has been proven accurate in a line-by-line dissection? And who cares if the White House definitely tried to cover up the details of the Ukraine call. If Donald Trump says he didn't do anything wrong, well, he's the president so I believe him. So in celebration of how truthful and honest our President is, and how much I believe him no matter what he says or does, I've made a lot of 5 times that Donald Trump was completely innocent.
The Ukraine Call
If Donald Trump says he didn't pressure foreign governments into interfering with the 2020 election even though he admitted to pressuring foreign governments into interfering with the 2020 election, I believe him. He said it was a "perfect phone call" and I'm not 100% sure what that is but it definitely was.
Russia, Russia, Russia! That’s all you heard at the beginning of this Witch Hunt Hoax...And now Russia has disappea… https://t.co/fUbv2gPksj— Donald J. Trump (@Donald J. Trump) 1559217467.0
In addition to Florida - South Carolina, North Carolina, Georgia, and Alabama, will most likely be hit (much) harde… https://t.co/G9N3uqS9Pd— Donald J. Trump (@Donald J. Trump) 1567349506.0
Those Tweets were NOT Racist. I don’t have a Racist bone in my body! The so-called vote to be taken is a Democrat c… https://t.co/jAGPz1saBI— Donald J. Trump (@Donald J. Trump) 1563285582.0