Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Ask A Punk
Punk Music and Its Intrinsic Ties to Political Activism
Imagine me, in business casual (barely), sitting in a dirty Brooklyn dive bar to see one of the DIY punk bands I’ve been following for all of three months. I can barely stay still from the excitement. Yet, I notice, like I always do, that I stick out like a sore thumb. I’m not referring to the business casual attire; we all do what we can to survive in the city.
Regardless, I’ve started to challenge myself and ask, “Do I really stick out at these shows?” Partly because I always end up leaving with a new friend when I attend a show alone.
And mostly because whenever I go to a show, the band’s lead singer stops their set to discuss a political issue that belongs to the ideologies of the left. As a black woman, this makes me feel safe. As an avid music fan and someone who is hyper-fixated on the history of anything and everything, I’m intrigued.
Uncovering Punk’s Anti-Establishment Roots
For the next few days after the concert, I did a deep dive into punk music and its anti-establishment roots. In the mid-70s, the punk subculture emerged in the United Kingdom and New York.
The punk movement began among teens and young adults looking for a more combative approach to rebelling against societal norms compared to the tamer peace and love movements of the 60s and early 70s. Punk music is and has always been grounded in counterculture — from fighting for working-class inequality to fashion to non-conformity in the realm of self-expression.
I discovered that you can’t separate punk music from politics, even in the slightest.
@mycelium_queen Replying to @mycelium_queen ♬ original sound - Mycelium Queen 🦋
Death Versus Bad Brain
As soon as I was old enough to go to shows alone, I submerged myself in the DIY scene. I had no idea what I was doing, I scoured the internet to find “small concerts,” as I called them, in Boston, where I went to high school.
I identified with punk for myself. But when I made the connection between punk and politics, I opened myself up to a whole new world of music.
Lyrics like: “Politicians in my eyes / They could care less about you / they could care less about me as long as they are to end the place they want to be,” from the band Death — considered to be the pioneers of punk music as a genre — spoke to me.
I was even more pleased that the actual founders of the genre — originally a jazz fusion turned hardcore punk band called Bad Brain — were Black Musicians.
I once declared that I’m only an amalgamation of those who came before me, so hearing this quite literally brought tears to my eyes (I’m so far from joking, it’s almost funny again). At my favorite DIY punk, emo, and rock concerts I belong just as much as anyone else.
I’ve always loved that punk music and its subculture take a stand for its listeners.
Feminist Punk: The Riot Grrrl Movement
Shortly after fully immersing myself in the scene, I was introduced to Bikini Kill and the Riot Grrrl movement. Emerging in the early 90’s, the Riot Grrl movement came about out of necessity for a space for women in the punk scene. Riot Grrrl directly combats sexism and works to normalize female anger and sexuality.
In 2023, I began filming a documentary about Boone, North Carolina — a small town rich in music, culture, and activism, especially for the LGBTQ+ community. My production team and I soon noticed that the conversations solely about the music scene quickly became political, especially for Babe Haven, a Riot Grrrl band hailing from Boone.
I now have the pleasure of calling the band members my friends. They’re an integral part of the history of punk and the Riot Grrrl movement, from their songs about the objectification of women, like “Uppercut” and “Daddy’s Little Girl” to firsthand accounts of the band from those who believe that punk music has always been all about men — particularly white men.
“Riot grrrl is the way we dress, the way we talk, and the way we stand up for ourselves and other feminine folk. It’s aggressively inclusive, and that’s why we’re so drawn to it. We have on one hand, this outlet for our collective anger and grief, and on the other, we have this platform for queer and feminine celebration.” – Babe Haven
Jonathan Courchesne
Through the Looking Glass
Now, my eyes are peeled for signs and signals of the punk scene and its connection to politics. From the moment of silence for Gaza at a November concert to the New Jersey-based punk band Funeral Doors’ moment of silence for Gaza, and Brooklyn-based band Talon in February.
I remember standing in the crowds at that concert in February as the business casual people entered the bar, expecting a relaxing after-work drink with some light chatter in the background. I watched their faces as they slowly backed out of the door. While they heard howling, the fans listened to Juni, the lead singer of Funeral Doors, screaming, “F*ck trans genocide!”
Everyone was immersed in the safe space the band had provided us. Somewhere in the crowd, there was someone — or 3 or 4 individuals — struggling to truly be who they are. And — if only for a brief moment — they felt like they belonged.
Lead singer of Funeral DoorsERYNN WAKEFIELD
Inevitable Misunderstanding
Although there are essential conversations happening within the punk and DIY communities about what it means to be a part of the subculture, we still have work to do. Recently, I had an extremely jarring experience as I was peacefully scrolling through TikTok.
I came across a string of videos about right-wing punks trying to claim the subculture for themselves. Soon after my feed was flooded with stitches and clapbacks from left-wing people explaining the subculture of punk music and the inability to remove it from left-leaning political discourse.
@c4b1n_1n_th3_wxxds_ Sorry i look kinda bad 💀 ive bad a rough few weeks . . . . . . #punk #punkstyle #punkclothing #punkrock #punkfashion #crustpunk #folkpunk #queer #gay #lgbtq #pride #leftist #leftistpolitics #anarchism #Anarchy #Socialism #anarchocommunism ♬ original sound - C4b1n 🔻
Punk's Proclamation: A Movement Rooted in People’s Power
I’ve said it time and time again: artists must reflect the times. It’s both comforting and empowering that this genre I love so much does not deny me. And it wouldn’t be what it is without me. As silly as it sounds, I often return to a meme, one that declares that people — if they choose to create — need to carry the burden of the world they’re living in. This has only proven to be true.
Punk music and the subculture behind it aren’t merely screaming and studded belts from your local Hot Topic (if they’re a thing anymore). The punk scene highlights the struggles of the working class, sheds light on political issues relating to marginalized groups, fosters community, and fights for what’s right.
Punk music has always held a space for me; all I had to do was claim it.
@wormtriip via Instagram