Earth Week NYC saw climate activists deftly pivoting from IRL to digital actions. Here's a look at how they did it.
Earth Week NYC wasn't supposed to look this way.
Just a month ago, climate activists were planning a massive in-person rally and a three-day sequence of curated protests in honor of the 50th anniversary of the first Earth Day. Earth Week NYC was meant to recapture the spirit of the first Earth Day celebrations, which took place in 1970 and brought nearly 20 million Americans into the streets, while uplifting the movement's modern and more intersectional demands.
Instead, most of the climate movement's energetic young activists—like most of the rest of us should be—are at home in their houses. But that hasn't stopped them from organizing. Over the past few weeks, a three-day event that was supposed to pull thousands into the streets shifted almost entirely online.
"The Earth Week NYC coalition switched to a fully digital strategy almost overnight once large gatherings were banned in the city," said Ted Bogin, a member of the youth-led climate organization Sunrise NYC. "We built a website, earthweeknyc.com, that allows anyone to fight for climate justice at home with tools and scripts for calling and emailing our elected representatives, among other ways."
Events and actions moved to Instagram, Facebook Live, Slack, and Zoom. In-person office visits turned into email blasts and telephone calls. In preparation, climate activists hosted digital community care workshops, drafted emails, and crafted mutual aid resources and teach-ins.
The themes of each day remained in place as planned. Earth Week NYC consisted of three themed days, each dedicated to a different aspect of climate action. The first day's theme was "Strike," the second day's was "Divest," and the third was "Vote."
On the first day, Earth Day, young organizers took to social media to post images of themselves holding signs, calling for a Green New Deal, a People's Bailout, and other climate and social justice actions. Some activists even banded together for a socially distanced banner drop in New York City.
On the second day, activists lobbied with Stop the Money Pipeline, an organization dedicated to ending Wall Street's support of fossil fuels. Participants were encouraged to make calls to the CEOs of BlackRock, JP Morgan, Chase, and Liberty Mutual, using scripts to request fossil fuel divestment. (One terrifying statistic kept appearing: Wall Street has poured $1.9 trillion into the fossil fuel industry since 2015).
On the third day, which centered around voting, lobbying, and teach-ins, the NYC coalition sent out toolkits full of lesson plans for teachers, asked people to fill out their censuses, and called on everyone to reach out to their representatives and to encourage their friends to vote for climate champions. Championed in part by Fridays for Future, the organization first inspired by Greta Thunberg, Friday's actions (like the rest of the week's) focused on the intersections between social justice and climate change and the vital importance of local, indigenous-led, people-powered action.
All of it was supplemented by a flurry of online activities, including a three-day, all-day live broadcast hosted by the Future Coalition. Featuring politicians like Elizabeth Warren and John Kerry, musicians like Jason Mraz, and hundreds of other superstar activists and musicians, the livestream was a rousing marathon, a display of unity in the face of a brutal pandemic and the looming reality of the climate crisis.
Despite activists' best efforts, the week still suffered from a sense of inevitable disjointedness. But the climate crisis, with all its intersecting forces and causes and consequences, has never been an easy or cohesive thing to fight.
Back in the 1970s, activists were fighting against visible consequences of environmental degradation—rivers in flame, birds falling from the sky—but now we fight against a more invisible but much more insidious monster: rising global temperatures and the inequity that created and continues to perpetuate them.
Today, April 24, the last day of #EarthWeekNYC, we come together to envision the future we want. Join us!… https://t.co/XNsJxJujkJ— Extinction Rebellion NYC 🌎 (@Extinction Rebellion NYC 🌎)1587716018.0
.@AOC on #EarthDayLive right now! The Green New Deal is in plain English to know exactly what to stand for: 1. D… https://t.co/mawF5KhUrZ— Greenpeace USA (@Greenpeace USA)1587764568.0
Still, today's climate activists are used to shifting strategies on a dime and fighting rampant misinformation as well as apathy and inequality.
"Our demands include a people's bailout, prioritizing and funding those who have been hit first and worst by COVID-19 and the current recession, including, but not limited to, Black, Latinx, Indigenous, and low-income communities," reads an op-ed by the Youth Climate Strike Coalition, published last month in Teen Vogue. Additional demands include a Green New Deal that transitions the economy to 100% clean energy by 2030 and the return of stolen Indigenous lands.
Careful not to praise clearing skies or temporarily lowered pollution, the modern climate movement is dedicated to addressing environmental racism and large-scale problems head-on. Gone are the days of recycling and individual guilt. Instead, the modern movement is about collective action in the face of global tragedy.
The climate movement is all about the intersections that tie all things together—the land, the people, the economy, and even the digital world. In a way, perhaps the modern climate movement is uniquely well-suited to online action. "As one of the social media coordinators for the Sunrise NYC hub, I've seen our channels swell in importance and reach as people isolated in their homes connect with us digitally," said Jon Kirsch, an organizer with Sunrise NYC. "It's been tremendously exciting seeing Earth Week NYC take shape the past few months." Perhaps the digital world, which thrives on connection, is an ideal vehicle for the modern climate movement.
Regardless, the movement will not be giving up anytime soon. Populist activists have always been up against shadowy, malicious powers, winning seemingly impossible battles and fighting for justice in the short and long term. Now, more than ever, most agree that change is imperative.
"New Yorkers have made their demands for Climate Justice heard, and the fight will continue on (digitally for now) after Earth Week," said Bluedorn. "Fighting for Climate Justice is more important in this moment than ever, as we fight to reimagine what a more just and equitable world can look like."
For more information and to get involved with the movement, visit https://www.earthweeknyc.com.
Climate change activism has a whiteness problem and a class problem.
Climate change is inextricably linked to other systems of oppression, like neoliberal capitalism and colonization. But mainstream environmental movements have historically failed to recognize the roots of the climate crisis; and partly because of this, climate change activism has a whiteness problem and a class problem.
The movement's hypocrisy has grown harder to ignore as the climate crisis has intensified. Environmental racism has left poorer communities on the frontlines of unclean air and dangerous pipelines, while largely shutting their voices out of the decision and policy-making aspects of change.
The problem is rooted in the way environmental activism has traditionally been defined. Early environmental efforts (at least the ones that received the most funding) often focused on preservation and conservation of untouched land. These efforts existed in silos, painting the Earth as a childlike entity—as if the planet was separate and somehow lower than humans. This Earth was treated like an entity that required saving, and the saving was to be done by corporate firms and guilty consumers.
Even during these early times, many groups were actively fighting systemic oppression in conjunction with environmental activism, from Latino farmworkers protesting pesticides to Black students in Harlem fighting to oppose city garbage dumps in their communities. Still, over the next several decades, the mainstream environmental movement failed to realize that the climate crisis was not merely a matter of spoiled rivers and suffering polar bears. The climate crisis was seen as something separate from human life and separate from other social issues. Large "big green" corporations focused on promoting small changes that people could make on individual scales, as if "going green" could save us. We could all take shorter showers, take the bus instead of driving, purchase expensive organic products, and shut up—nevermind that the super wealthy have always used up far more resources and energy than their fair share.
A Crisis of Understanding
"Our economic system and our planetary system are now at war," writes Naomi Klein in This Changes Everything: Capitalism Vs. the Climate. "Or, more accurately, our economy is at war with many forms of life on earth, including human life. What the climate needs to avoid collapse is a contraction in humanity's use of resources; what our economic model demands to avoid collapse is unfettered expansion. Only one of these sets of rules can be changed, and it's not the laws of nature."
The climate movement will absolutely fail if it does not recognize the importance of its relationships with other social movements. The climate movement must stand in solidarity with organizations fighting for racial and class equity, for an end to the prison industrial complex and for reparations. It must stand in solidarity with people of color and particularly with Indigenous people, who have always been leading in the fight, and all climate movements must defer to leaders who are living on the front lines of the crisis.
If the climate movement continues to prioritize "an end to the climate crisis" over an end to capitalism, if the movement continues to languish in apocalyptic fears rather than paying attention to how climate actually affects people's lives, if the movement remains disconnected from actual life and the way that the climate crisis is already here for so many people around the globe, it will fail.
Just as we humans cannot survive if we view ourselves as separate from the earth, we can't view the climate crisis as unrelated to other issues of inequality and systemic violence. We need to understand that, just as everything in nature relies on everything else—rivers flow into oceans, tree roots create an underlying network of communication that stretches through an entire forest—the movement to stop climate change is the movement to end relentless capitalism, which is also the movement to actually address the monetary inequalities that still exist because of America's legacy of colonization, slavery, and other violences.
The Future of Environmental Justice
Activist groups are waking up to this, at least theoretically. Groups like the youth organization Sunrise Movement have rallied around Alexandria Ocasio-Cortez's Green New Deal, a movement that aims to combine a massive reduction in carbon emissions with reforms that will make safe housing, affordable food, and health care available to everyone.
In some ways, Sunrise still suffers from the problems that have always plagued environmental groups: a pervasive level of whiteness and classism. But the movement has been discussing how to change this, initiating a hub restructure program and encouraging the development of smaller, more local groups that will facilitate local outreach. The next step is to put the voices of people who are already fighting for justice into power, people like the Indigenous climate activists who have been protecting the earth for centuries, often at great personal risk.
These are complex tasks that require deep thought and challenging conversations, but they are of the utmost importance. The environmental movement will fail unless it embraces its interconnectedness with all things–Embracing interconnectedness will only ever make us all stronger.
Climate change will inevitably result in tremendous change. If we somehow succeed in pulling the world back from the brink of climate disaster but fail to address other systems of oppression—if we merely keep the world as it is, favoring only the super-rich, allowing suffering on a massive scale despite the fact that we have the resources to address it—would the movement be a victory for anyone except those who were already winning?