When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Let's enlighten ourselves before we engage in class warfare.
Looking out onto the landscape of 2024, Natural disasters like bushfires, earthquakes, and hurricanes are becoming more common and worsening in intensity, and the divide between the rich and the poor keeps growing.
In fact, over 38 million Americans live in poverty. But before we can discuss how to rectify the problem (let alone who's to blame for the institutional failures), we as a culture have a weak understanding of what poverty entails. Some critics mock millennials for not being able to afford iced coffee and avocado toast, while in actuality they're the poorest generation since World War II, having felt the financial strains of a recession and inflation. Meanwhile, elderly boomers are facing dire circumstances as they're looking to retire amidst an economy that can't sustain them.
The problem, of course, is that unless you've been young and coming-of-age under the weight of the economy's institutional failures and also entered the twilight of your life to find your savings unsustainable for modern living, you don't know what those experiences are like.
So before we engage in our next argument about the state of the world, let's enlighten ourselves with these books that illuminate the truth about poverty.
Betty Smith's "A Tree Grows in Brooklyn" (1943)
Making new friends as an adult can be hard, but we've got a few tips to help expand your social circle
At some point you reach that mythic age known as "adult". Sadly, you discover the ease with which friendships formed when you were younger seems to have escaped you. You might have a group of friends from university or high school, and a few friends from the jobs you've had. But, what are you supposed to do if you want to meet friends now? You could always go back to school, but I'm assuming you don't have 100k and two years of free time?
First, let's examine why it was easier to make friends when you were younger. Sure, cell phones might be the reason you can't make new friends at a bar. But people tend to be looking down on their phone because they either don't want to speak to strangers, or don't know what to say to a stranger if a conversation were to occur. The real reason friendships were easier to make in schoolis you had an initial reason to get to know somebody. You were reading the same book, working on the same problem set, or had the same boss. So with that in mind, let's look at fun, grownup options to have reasons to speak to strangersin the real world, unplugged and off-line.
1. Outdoor workout groups:
There's no limit to the number of workout classes on offer. They can be great for workouts, but not as great for building connections with other class participants. This is because they're designed to create a connection between you and the instructor, not you and the other participants. However, there are a ton of great free workout groups that meet up in public spaces and bang out the workout, and they're usually free. My personal favorite is The Rise. They have chapters in a bunch of cities, and the concept is the same. Volunteers get people together in the morning before work for runs, circuit training, and sometimes Yoga. Trust me, the first time someone challenges you to a no holds barred push up competition, a friendship is formed! Look around though, most cities have some kind of a version of this.
The Rise workout group meets in Prospect Park www.therisenyc.org
2. Interest groups:
This requires a certain amount of self-reflection, but whatever you're into… there's a group for that.. Are you into rock climbing? There's a meetup for that. Do you want to get into rock climbing, or at least pretend to be into rock climbing, or at least go and talk about rock climbing? You can still go! If you're interested in something slightly more intellectual, there are many interest groups you can join in on.. My personal favorite is Young People in Foreign Policy. No, you don't have to be a diplomat to join. Or be particularly young. All you need is strong opinions or be willing to listen to people with strong opinions.Listen to a paneled of informed experts talk about the future of the European Union for an hour, then be handed a glass of wine at the following event.I assure you, you'll be able to make a new friend. (Or a lifelong enemy!)
Chapters across the Globeypfp.org
3. Alumni Clubs:
If you went to college,even if you didn't graduate, you can join an alumni club in your city. What's great about these groups, is they tend to attract people from the 22 year old right of school to the 75 year old who has been coming to these events since the Carter administration. My college, for example, has book clubs, a lecture series, and a general networking event this month alone. Trust me, your school probably has something as well.
Lecture are always followed by mingling and usually winenyc.uchicagoalumni.org
4. Take a Class:
You don't have to go and get an entire masters degree just to recreate the fun of making class friends. Anytime you have a given topic to discuss you're more easily able to make a connection. If you fail, you still learned something. New York City has an ocean of options to choose from but some of the best are offered by the 92nd Street Y.. Want to get less terrible at painting? Find out what Bridge is? Create ceramic art for all of your relatives instead of buying them something. The 92nd Street Y has all that, and potentially new friends to boot.
Did you know you could learn to make botanical leaf prints on silk fabric?
Tired of going out to bars and being just one more person staring at your phone? Stop going to bars, have something to look at other than your next drink.