When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Choose to give where your money will go the farthest.
Everyone can agree that giving to charity is a worthwhile way to use one's money. But it's not as simple as just writing a check. You want to make sure your money is going somewhere where it'll be put to good use. With so many options out there, how can you make sure you're putting your money into worthy causes? To help you on your quest, we've compiled a list of the top 5 aid organizations to give to in 2019.
Children International is an organization who has the broad mission of ending childhood poverty across the globe. Their primary means of doing this is by allowing donors to sponsor a child, regularly donating to provide the child with healthcare, education, food, shelter, etc. Charity watchdog gives this foundation an A rating, as they offer 84% of their earnings to children in need, with only 16% going to overhead costs.
This organization aims to "maintain and advance civil liberties, including, without limitation, the freedoms of association, press, religion, and speech, and the rights to the franchise, to due process of law, and to equal protection of the laws for all people throughout the United States and its jurisdictions." The ACLU is one of the most powerful groups fighting to protect American citizens today, and decidedly a very worthy cause to donate to.
The National Wildlife Federation aims to protect American wildlife and wilderness by educating Americans about the importance of nature and fundraising money for environmentalist programs. They only spend 13% of their income on overhead, meaning you can be sure your donation isn't going towards some rich person's personal fortune, but is actually going towards protecting America's quickly dwindling natural beauty.
This organization's mission is simple: end homelessness in America. They focus primarily on issues of policy and education, empowering legislators and communities to take steps to support disenfranchised Americans without housing. They give an incredible 92% of their proceeds to their cause, making them one of the most responsible charities on this list.
Suicide is an ever-growing crisis in the United States, but thanks to organizations like the AFSP, people are becoming more and more educated about the truth of mental illness. They raise awareness, fund scientific research, and provide important resources and aid to those affected by suicide.