Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Visionaries Project: Rev. Chelsea MacMillan on Coronavirus, Sacred Activism, Climate, and the Apocalypse
Interspiritual minister Chelsea MacMillan talks faith and healing in a time of tremendous change.
The Visionaries Project is a subsection of The Liberty Project dedicated to highlighting the lives, passions, and work of radical activists currently working towards social justice and liberation from oppression. We aim to uplift the perspectives of diverse voices working in media and activism today—and not just the faces who make headlines, but the real people on the ground every day, working towards their visions of a better world.
Rev. Chelsea MacMillan is the founder of the Brooklyn Center for Sacred Activism, the co-host of the podcast The Rising: Spirituality for Revolution, and a dedicated activist, community organizer, and "warrior for peace and change." She recently taught a course called "Reclaiming the Apocalypse," and her wisdom is invaluable in these times of crisis, and always. We spoke about the overlaps between religion and spirituality, collective healing, mutual aid during coronavirus, climate change, and more.
Find her at her Patreon and her website.
LIBERTY PROJECT: Did you grow up spiritual, or involved in activism?
CHELSEA MACMILLAN: I grew up in a really evangelical, conservative Christian family, but I rejected it pretty early on. My parents divorced when I was like ten or eleven, and that was around the time where I realized that being a Christian doesn't mean you're a perfect person. I was just woken up to a lot of hypocrisy. I started rejecting the exclusionary attitude of the churches that we went to, and I called myself an agnostic for a while. I started to question my epistemology without realizing it, wondering why I thought the way I did.
Then I started traveling the world in a performing group, and I had a lot of really intense, magical experiences that I think were mystical experiences. I remember feeling really connected to all people and all creatures everywhere, and I felt this sense of oneness. I definitely felt spiritual, though I didn't want to put it into any form.
Then I worked on staff at a place called the Omega Institute, which is a big retreat center in the Hudson Valley. I tried out different forms of Buddhist meditation and Earth-based practices and things that were vaguely pagan or shamanic, as well as more New Agey things. But I was always really impatient with the way that spiritual communities were in terms of what was happening in the world. I couldn't really accept the idea that we were all one and that we could "be the change we wish to see" while sitting on our yoga mats. The world doesn't reflect that. Yes, it's a spiritual truth, and I've experienced that feeling of oneness and connection, but I think it doesn't do any good to just sit here and believe that. We have to realize and actualize this belief.
During one of my summers at Omega, I learned about this interfaith seminary called One Spirit. I went there and was ordained as an interspiritual minister, and it was there that I learned about sacred activism. I actually took a class with Andrew Harvey, who basically coined the term "sacred activism." He was one of the only people really talking about how activists and spiritual folks needed to come together, because there's a shadow side to both of those groups.
And I realized...this is why I came here. This is what I've been looking for my whole life. Sacred activism is the idea that activism in itself is a sacred path, because all the great spiritual teachings tell us to live our lives with compassion.
I had also been going to a lot of activist meetings and circles and thinking that the people there really needed spirituality. Everybody was so caught up in blaming and shaming. No matter what your ideology is, rigid and dogmatic ideologies are harmful. That's what I had grown up with—but now I was with the liberals, and it was the same sh*t. It wasn't loving and wasn't accepting.
Along your journey to finding the place where activism meets spirituality, are there any experiences that stand out to you as particularly formative or that you feel set you on this path?
I did have a moment recently that confirmed for me why I'm on this path. This past October, Extinction Rebellion had a global week of rebellion. We started with actions at Wall Street and threw fake blood on the bull, and we did this dramatic die-in in front of the stock exchange.
We were also doing RebelFest in Washington Square Park, which felt like an example of realizing that you don't have to perform a direct action to be disruptive. Building community is disruptive, and feeding each other for free is disruptive, and doing art together is disruptive.
That week, I also took part in the Times Square takeover with XR. We shut down an intersection with this big bright green boat, and there were 13 of us who were glued and chained to it. My comrades and I were put in the tombs, which is where they take everyone who's been arrested, and there was a woman detoxing from heroin on the floor and a pregnant woman who totally should not have been in jail. It was a really intense experience, and I remember thinking—could I go to jail for longer? Would I be willing to go to prison for this cause?
Wall Street
I was going through these ups and downs of feeling like I was losing my mind, and there was a moment where we all just were laughing at ridiculous things because...you lose all your power in there. You don't know [when] you're going to be let out; you're hungry and tired and dehydrated and dirty. And I was like… Could I do this more? Could I be here for months? Do I have it in me? I remember thinking, what am I called to do? How am I called to serve?
I thought of all the people who have inspired me like Dorothy Day and MLK and people who really followed that calling to make the world a better place. It's a spiritual calling.
I realized I do feel like I'm willing to sacrifice my life for building a more just and loving world. I was surprised to feel that in a moment of despair, but that's where I felt closest to God, spirit, or the great unknown. I felt like I was being called, and it felt very powerful.
What does your vision of a better world look like?
What excites me is thinking about the mystery, rather than coming up with the best plan for a bright new world. This requires us to be in the present and in the future and to bring the future into the present. When I think about a vision for the world, I ask questions like: How do I want it to feel? What does it look like, sound like, feel like?
I think what the future looks like is here now. I see it all the time. I see it with the current crisis, in the ways in which people have been jumping into action around creating and activating networks of mutual aid—and taking time to play with their kids, and rest and take walks in the park. I see it in places where we're really connecting with each other.
I think of a new world, or the future, as one in which we're taking care of each other, in which we're really connected. Can you imagine, if we really took care of each other? We wouldn't need housing justice. We'd already be doing it. We wouldn't let anybody not be cared for. We wouldn't have people going hungry, because we'd already be feeding each other.
It sounds a little overly simplistic to say all of that, but I think bringing things into the present and asking—what do we have that we want to grow?—actually helps us be more grateful for what we do have.
Humans have a limited capacity for understanding. We understand a lot and we're constantly innovating, and that's sort of what it means to be human—finding meaning—but we can't see the future, and we make mistakes. As soon as we have a plan for the future, it limits creativity and the emergence of something that can grow from the ways we're already connecting with each other and being with each other.
So many religions seem to boil down to this idea of compassion, and I'm definitely seeing that in responses like mutual aid. So in light of all your work, how have you been processing the current crisis? Are you seeing potential in it? I know you taught a workshop on the apocalypse—not that this is an apocalypse, but...
But we are! It's like a perfect example of the apocalypse. Apocalypse means "to lift the veil," and having this crisis is showing us how f*cked-up our medical system is and how f*cked up our whole economy is to rely on humans as capital. It's showing us how our leadership is broken, how so many people were living alone before this.
As a climate activist, we've wondered for a long time what can really change the momentum. It's so hard to make any change when there's such collective dedication towards keeping a system going, a system that is based on extraction and exploitation and corruption and domination and all of those things that are literally killing us and the planet. In XR we talk about stopping business as usual—well, here we are, and business is literally stopped.
It's my hope that it doesn't go back to normal. I don't want to go back to a world in which we're all hustling to make ends meet and we're working so hard and so long that we don't have time to connect to each other.
I do think it's showing us what's possible. All of the politicians and businesspeople have told us for a long time that it's not possible to stop the system and change it all in order to stave off the climate crisis—but we're doing it.
If the New York Times was reporting on the climate crisis as much as it's reporting on the coronavirus crisis… that could change things. If everyone was told that we have to stop using our cars and we have to stop doing this thing and taking flights and traveling for our safety and so we don't die…maybe we wouldn't have as big of a problem. The response we've been taking with coronavirus actually needs to happen with this climate crisis.
It all does seem like a wakeup call. Before this, it seemed like most of the people I know—even if they weren't plugged into the climate crisis—had the feeling that something unsustainable was going on, that something precarious was happening. And this does seem like a large planetary exhale to me.
We need to bow down and honor what's happening to us, to step back and see how enormous this shift is. It kind of takes my breath away. It's honestly the same feeling that I felt when I was sitting in jail.
It's interesting that you compare the feeling you're having in this crisis to the feeling of being in jail. Those both seem like moments of great change and shift. I keep seeing Octavia Butler's "God is change" quote everywhere and it feels like these moments could be related to that.
I love that quote. It's probably my favorite way to describe God.
I'm seeing all this in two ways: There's tragedy, but there's also growth that could be happening. It feels like if anything it's waking us up to the importance of community and the current lack of community. Even a lot of activism work doesn't seem to hone in on community or connection or rest and then there's so much burnout, and it feels like all this is kind of calling for a practice of rest and community-building.
I think it's so easy for humans to jump in and ignore all of our feelings and ignore connecting to each other, focusing on how we might fix this painful feeling, instead asking—what is this moment telling us? There's something beyond my comprehension happening right now.
It's easy for me to say that in times of crisis, people jump into action to help each other, because that's what I see in communities. But it's also true that there are people who get scared and hoard and only take care of their own.
I think every human has both responses possible in them, and this reminds me of a story that I read as part of my apocalypse research called Why the World Doesn't End by Michael Meade. He says there are three kinds of people in the world: There are the people who just only care for themselves and maybe their families, who in times of crisis will turn on their neighbor, and who are just trying to survive. Then there's a second group of people that really care about others and contribute to community and are attuned to other people's needs; but those people, under great stress, will also turn on their neighbor and contract and hoard and try to protect and defend themselves and their families.
But then there's a third kind of person that in the midst of crisis will rise up and reach out when the impulse is to actually turn back in. I think that's what being a sacred activist is: someone who can be with the unknown and who can be with the vulnerability of reaching out in times of danger.
I think in order to be able to reach out, you have to rely on something other than yourself. You have to be able to rely on something, even if that's your community or if that's God or spirit or even the earth. You have to feel supported enough to reach out to others in a time of crisis.
I think that's been sticking with me. Who's going to be that third group of people?
Alright, I'm done on my soapbox. That's my sermon for today.
What do you suggest people dive into, if you're looking for a way to get involved at this time? I know you mentioned mutual aid.
XR has been plugging into neighborhood groups and existing networks of mutual aid. That could be taking care of your neighbors and seeing what they need or delivering meals to aging populations. Also there's something called The Leveler, a wealth redistribution tool that allows people to donate a certain amount of money to people who just lost their jobs.
But also...check in with people. Be with the feelings. XR has ramped up offerings for people to connect with each other and share their feelings and meditate. It's called "Extinction Resilience," and it'll pretty much be happening twice a week right now, and that's a great place to cultivate inner resilience.