When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Disney Announces Next Animated Musical Will Star Sentient Cartoon Mueller Report
Disney's Mueller Report vs. The Army of Evil will allegedly star David Schwimmer as a singing version of the Mueller Report.
If Robert Mueller's congressional hearing made one thing clear, it's that Robert Mueller stands by the findings of his report and will refer people to its content whenever possible.
But now, with a little help from Walt Disney Studios, the Mueller Report will finally be able to speak for itself––or rather, sing!
Shortly after Robert Mueller's testimony that his findings did not exonerate President Trump of collusion with Russia, Disney announced the title of its newest animated musical: Mueller Report vs. The Army of Evil.
While initial character designs have yet to be revealed, a source confirmed that the movie would indeed star a sentient, singing, cartoon version of the Mueller Report, a la "I'm Just a Bill" from Schoolhouse Rock.
I'm Just a Bill (Schoolhouse Rock!)www.youtube.com
Early leaks suggest that the story revolves around the Mueller Report, a young ream of paper born into a dystopia, who's torn between the laws dictating his actions and the expectations thrust upon him by society. Under these conditions, the Mueller Report must stand up to the evil Baron von Grump and his army of angry man-ghosts...or die trying.
David Schwimmer is allegedly in talks to play the titular Mueller Report, while Alec Badwin has reportedly expressed interest in the role of Baron von Grump.
Mueller Report vs. The Army of Evil seems intended to turn the current state of American politics into a fun, informative adventure that even the youngest of children can enjoy. There's no doubt that if Disney plays their cards right, this could go down as one of their most influential movies yet.
Best of all, assuming the character design is on-point (and when has Disney ever failed on that front?), fans can expect to see the Mueller Report on all sorts of merchandise, from toys to plushies to children's backpacks.
Mueller Report vs. The Army of Evil is set to release in theaters mid-2020.
*FAKE NEWS ALERT* THIS ARTICLE IS SATIRE *FAKE NEWS ALERT*
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