Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
For decades now, Big Pharma has controlled the lives of many. People have long been forced to choose between rent, food, or life-saving prescriptions. While it’s all a money game for massive corporations, for those who need critical medications, it’s quite literally life or death.
The costs of medications continue to rise and we continue to shell out hundreds of dollars for something that should cost close to nothing. Between the sheer amount of hoops and economy-this-economy-that, those who want to make medications as accessible as possible have had their hands tied.
While insulin costs around $10 a vial to make, it can go for around $300. Some diabetes patients could need six vials a month, meaning they could be looking to spend $1800 monthly on Insulin alone.
And for those who are uninsured, medication prices can be astronomical. Medication appears to be on a market-based pricing system, meaning, based on demand, medication could rise in price just because.
This is entirely unfair to someone who needs insulin to survive, but may not be able to afford the proper dosage due to market pricing. Not only is this the case for the millions of diabetic Americans who need insulin, but also for hundreds of thousands of people across the country.
Billionaire and entrepreneur, Mark Cuban, started a company to wage war with Big Pharma and their steep pricing. In the six months it’s been public, Cost Plus Drug Company has become a savior for many people in the United States.
No, It’s Not Too Good To Be True
The first thing I thought when hearing about Cost Plus Drugs is that it had to have a catch. There is no way that it was simply that easy to not charge an arm and a leg for generic prescription medications – but it turns out it is.
In the short amount of time that Cost Plus Drugs has existed, it’s provided hundreds of medications for some of the lowest prices the pharmaceutical market has seen. There is accessibility for everyone, regardless of your diagnosis - they provide generic drugs for diabetes, cancer, depression, anxiety, birth control and more.
At your local pharmacy, Actos - a drug prescribed for diabetics - could go for around $75, but with Cost Plus Drugs, you can get it starting at $7. Mental health medications like Wellbutrin are also going at a lower rate than you would normally pay.
While he may be a billionaire, Mark Cuban just gets it – we shouldn’t have to pay to save our lives or choose between paying rent and getting medication.
Another aspect that makes Cost Plus Drugs trustworthy is that they’re completely transparent about their pricing methods. In their mission statement, they announce that all drugs are priced at the cost it takes to make the medication, plus 15%, plus a pharmacy fee.
Another way Cost Plus Drugs is able to keep their prices low is by relying on completely word of mouth advertising.
They made the decision to forego marketing completely because they didn’t want to have to charge more money for products than absolutely needed. Instead, Mark Cuban is working to pass this information along on social media and hoping other platforms can do the same.
Cuban created Cost Plus Drugs in order to disrupt the drug industry one drug at a time. If he can get more and more medications signed on through his service, the pharmaceutical industry will have true competition and force Big Pharma to lower prices.
The Future Looks Promising
We can only hope that Mark Cuban’s Cost Plus Drugs company creates a domino effect and incentivizes others to follow suit. In their mission statement, the company reveals that they started the company in order to try and help disadvantaged populations who normally are neglected by pharmaceutical companies:
“Our goal is to dramatically reduce the cost of drugs like Albendazole, but we also think that it is just as important to introduce transparency to the pricing of drugs so patients know they are getting a fair price.”
It is incredibly important that there is someone advocating for a more cost-effective healthcare market. With medication being shipped right to your door, it’s worth checking out to see if they carry your prescriptions as well.