Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
Entrenched systems of power have established bulwarks against the kind of institutional reform that younger Americans have recently been pushing for. By controlling the political conversation through lobbying, control of mass media, regulatory capture, and authoring of legislation, the ultra-wealthy maintains the status quo in a way that makes changing it seem impossible. The problem is that change is desperately needed if we are going to maintain any semblance of civilization.
While political dynamics have become so rigid that the boundaries of what we can achieve begin to feel impenetrable, the COVID-19 pandemic has revealed that the vital structures of our society—a society that is superficially so robust—have been so weakened that a collapse in one form or another is inevitable. We are the world's superpower, yet faced with a slightly more contagious, slightly more lethal virus than the flu, we are powerless. How did it get to be this bad? How were we so blind to it?
To clarify, depending on the part of the country you live in, it could seem like I'm exaggerating. It may not seem "so bad," or like we're on the verge of collapse. Not long ago the president and many of his loyalists on Fox News and AM radio were still calling dire forecasts around the coronavirus a hoax. At the time it seemed reckless but not unhinged from current events—which were still largely unaffected. In much of the country there is little cause for alarm, so few people are doing much to change their behavior. That's about to change, and the areas hit worst will soon be making the dire choices that Italian hospitals were recently faced with—which patients are we going to hook up to ventilators, and which are we going to allow to die. We are already started on a path that leads to overflowing hospitals in every major city.
A makeshift testing facility in Seattle, Washington
Getty Images
The problem is that our entire economy is set up around the same kind of short-term thinking that drive publicly traded corporations. The mentality that "government should be run like a business," leads to cost-cutting measures that only look to the current budget, with minimal consideration given to the kind of intermittent crises that we are bound to face—like a viral pandemic. If it's not particularly likely to happen before the next election cycle, it's better not to even worry about it. This is the kind of thinking that led Donald Trump's administration to push for cuts to the CDC and to disband their global health security team in 2018.
But the systemic issues go much deeper than that and started long before Trump took office. Trump and his ilk can't be blamed for the fact that the US has two hospital beds for every 1,000 citizens. Nor are they responsible for the fact that almost every aspect of America's critical infrastructure receives a near-failing grade from the American Society of Civil Engineers. This includes airport congestion—which has already become an issue with the current pandemic—and important shipping routes that we will rely on to maintain the movement of necessary goods as conditions around the country worsen.
Add to those issues the fact that we have a massive population of prisoners sharing tight quarters with poor sanitation, a substantial homeless population with no way to quarantine, a dearth of worker protections like paid sick leave, and it becomes hard to imagine how we'll get through this unscathed. And, of course, this is still ignoring the elephant in the room—a for-profit healthcare system that discourages millions of uninsured and underinsured Americans from seeking medical advice or treatment until it's too late.
Getty Images
Meanwhile, the economic hardships imposed by the necessity of social distancing are being exacerbated by an economy that is heavily reliant on the whims of financial speculators who create an echo chamber of divestment that heightens every crisis. The stock market, in other words, is going crazy in the worst possible way. It's too soon to say how thoroughly the weaknesses in our system will be tested by the developing pandemic, but even in the best case scenario they are going to be strained to a terrifying extent.
Fortunately, there are efforts underway to shore up some of the most obvious breaking points so we can avoid complete societal collapse. They may turn out to be too little too late, but even if they get us through this current disaster, how long will it be before the next one hits? The best models of climate change predict that we are nearing an era that will be ruled by powerful natural disasters and refugee crises that will threaten economic stability and critical infrastructure and may heighten the threat of infectious diseases. Temporary, reactive measures cannot save us if the next crisis hits a little harder or when multiple crises overlap.
A strong social safety net like the one the US tried to develop under FDR would serve to mitigate the damage from this kind of crisis. But modern American politics has worked for decades—in an effort that became an object of worship under Ronald Reagan—to whittle the welfare state of the New Deal and the Great Society down to a fragile bare minimum.
We need to take seriously the voices of politicians like Bernie Sanders and Alexandria Ocasio-Cortez who have called for the kind of broad, sweeping legislation that stands a chance of upending the rigid political dynamics that maintain the status quo. The Green New Deal would be a good start. The alternative, one way or another, is the end of our civilization and the world as we know it.
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