Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
Tahiti: Saved by Technology
I was in Tahiti filming for two weeks, capturing the culture, and staying with a family I had just met when I arrived. My host family couldn't speak any English, and I couldn't speak Tahitian or French, the two native languages. They lived in a super remote area – so remote that their school bus was a boat, not a car – and there weren't any bilingual people around to help us. I quickly realized that the caveman way of speaking didn't work so well for real dialogue. But the family had just been connected to the Internet, so I sat down with them at their computer, and together we used Google Translate to communicate. I would type on Google Translate in English, and my words would be translated into Tahitian, and then they would type in Tahitian which would be translated into English. By communicating this way, I was able to film all the shots I needed. I wanted so badly to communicate with this family for the first few days; when I finally realized we could use technology to help us, everything changed.
Nepal: A First Time for Everything
While traveling in Nepal, I visited a few villages that were extremely remote. I discovered that in some of these communities, no one had ever seen a camera before. So we handed the camera to some kids, flipped the screen, and saw their amazing reactions as they discovered "selfies" for the first time. Seeing them see themselves this way was so unforgettable, we realized we needed to make a short film about it. You can watch it here.
Utah: The Human Catapult
While filming an extreme zipline video over water, we decided to push the limits of what we could do, so we put two people on the zipline and sent them down at the same time. Since they were above water, they could let go anytime and fall safely. But we didn't realize that once one of the people let go, the other person would be catapulted up another 30 feet into the air. When this first happened, our guy launched so high he almost flew into a nearby boat. It was so unexpected, and a huge moment for us because we felt like we had just discovered the principles of physics. We spent the rest of that amazing day trying to perfect our human catapult technique.
Iceland: Sleepless Wonder
My team flew to Iceland to spend two weeks filming the country, with the goal of capturing the Northern Lights. The day we landed we found out that they would be visible in two days, on the opposite end of the island, and that they might not happen again during our trip. We were determined to get across the island, but the only way was to drive straight through for two days, with no sleep. We ended up staying up for about 50 hours, and we were all completely exhausted. We got to the spot just in time, and the Northern Lights lit up the entire sky. The unforgettable beauty was worth any amount of lost sleep. I had always heard about the Northern Lights, and I'd seen plenty of pictures, but it was a whole new experience to be there in person. It brought me to tears as I sat there in awe, putting down the camera, just to take in the moment for myself.
Editor's Note: Devin Graham's unforgettable moments are a modern take on "Moments We'll Never Forget," a piece created by Schlitz for Liberty, in which six famous explorers told of their own amazing experiences, from being trapped on a sheet of Arctic Ice, to convincing cannibals to look elsewhere for their next meal. They wrote their stories in 1939, so some of the terms aren't quite politically correct, and they were most likely to fight with the locals they encountered. Devin prefers collaborating with the people he meets, though he might feel differently if he ever met any cannibals.