Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of her tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are so well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say one word about her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that truly do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
22 Ways to Become a Climate Activist Without Even Putting on Pants
How to save the earth while in quarantine.
Are you angry about the current state of the world and how COVID-19 is being handled by elected officials? Just wait until you hear about how they're handling the Earth.
This month, the Environmental Protection Agency basically late night FaceTimed all of the major corporations and oil companies in the United States and said, "Hey guys, I know this whole quarantine thing is rea–lly harshing your unlimited profit vibe, so here's a free pass to just like, pollute as much as you want–as a treat." Because the country is so wrapped up in navigating this corona chaos, the Trump administration has begun quietly undoing decades of protections against wide range environmental degradation without consequences. This is SUPER bad news, because not only does pollution worsen public health substantially, it also accelerates climate change, which is the chronic illness underlying coronavirus's acute symptoms.
Climate change is complicated. It's tied into pretty much every system of oppression you can imagine, and its sneaky nature proves hard to communicate because it affects communities in ways that aren't usually overt. There is no global warming mascot, no fire breathing antagonist that clomps up and down your neighborhood screaming, "THE END IS NIGH!" Rather, it shows up disguised as increased respiratory and water-born illnesses, reduced crop yield, and displaced refugees crossing borders— things that belong to other departments in the state house who are much more worried about the here and now than the then and there. Sometimes climate change declares itself like a rude dinner guest: barraging the world with floods, hurricanes, and fires. But as both the US president and the Prime Minister of Australia have attested, that's, like, totally unrelated—except it couldn't be more related.
So, how do we fight this beast with 1,000 heads? Where do we even start? And how the f*ck are we supposed to get anything done when there's a motherf**king GLOBAL PANDEMIC actively ruining all of our lives?
Here is some good news. One: We're all stuck at home, which gives us a lot of time to mess around on TikTok, but it also gives us a lot of time to learn something new. Two: it's Earth Month, which means that every environmental organization is running at 100mph trying to pump out as much radicalized educational content as possible. This is a very specific intersection in history in which you now have both the time and resources to go from a generally freaked out layperson to a radicalized and prepared activist. Knowledge is power, and if you know where to look, the Internet is just teeming with knowledge.
So, as you heat up that fourth box of Mac & Cheese, here are some ways you can learn to dismantle oppressive structures and tear down the establishment without even brushing your teeth.
READ
Congratulations! You opened a book today after staring at it for 2 weeks. Bonus points if it's written by a person with the first name Naomi.
1. This Changes Everything - Naomi Klein
Naomi Klein has been researching the environment since way before it was "cool" and "sexy" to care about the Earth. This book examines the way that major corporations just literally vomit carbon dioxide into the atmosphere without nearly enough measurement or regulation.
2. Merchants of Doubt - Naomi Oreskes
This book shows how the same guys that affected public opinion on cigarettes and health way back when are the same guys who are spewing misinformation about the climate crisis. This book will show you that climate change needs a public relations specialist just as much as any of the Kardashians.
3. On Fire: The Burning Case for a Green New Deal - Naomi Klein
As our world starts to look like the meme of that dog saying, "This is fine," Naomi Klein delineates how the Green New Deal has the opportunity not only to save our planet, but the livelihoods of the people that inhabit it.
WATCH
If you're going to be laying in bed in a half-dissociative state, you may as well be learning something. Here are some documentaries that simultaneously ruined my life and radicalized me to make change.
1. An Inconvenient Sequel: Truth to Power
Ya boi, Al Gore, is BACK to remind us that change is possible and that it starts with us.
2. Chasing Coral
Chasing Coral | Official Trailer [HD] | Netflixwww.youtube.com
I watched this movie while I was working at an aquarium and cried my way through the rest of my internship. This movie features childhood dreams, party boats, and a school bus-turned-education-mobile.
3. Before the Flood
Before the Flood Official Trailer #1 (2016) Leonardo DiCaprio Documentary Movie HDwww.youtube.com
This is the movie that made me give up red meat and frat boys. Mostly red meat. Thanks Leo.
4. A Message From the Future
A Message From the Future With Alexandria Ocasio-Cortezwww.youtube.com
This is a short video that explains what the future looks like with a Green New Deal. It may be due to the beautiful stop-motion painting that makes up the film, but if you ask me, the future looks BANGIN'.
5. Erin Brockovich
Erin Brockovich - Trailerwww.youtube.com
THIS IS THE PINNACLE OF ECOFEMINIST CINEMA. JULIA ROBERTS IS A JUSTICE-SEEKING, LEOPARD PRINT-WEARING QUEEN.
JOIN
Joining a climate org helps makes the fight for the planet feel WAY less lonely and WAY more possible. Here's a list of climate orgs with local chapters across the U.S./World.
1.Extinction Rebellion
"Extinction Rebellion is an international movement that uses non-violent civil disobedience in an attempt to halt mass extinction and minimise the risk of social collapse."
2. Sunrise Movement
"WE ARE SUNRISE. We're building an army of young people to stop climate change and create millions of good jobs in the process."
3. Climate Reality Project
"Today, as Climate Reality, we're a diverse group of passionate individuals who've come together to solve the greatest challenge of our time. We are activists, cultural leaders, organizers, scientists, and storytellers committed to building a sustainable future together."
4. Zero Hour
"Zero Hour is a youth-led movement creating entry points, training, and resources for new young activists and organizers (and adults who support our vision) wanting to take concrete action around climate change."
5. Citizens' Climate Lobby
"CCL empowers everyday people to work together on climate change solutions. Our supporters are organized in more than 400 local chapters across the United States. Together we're building support in Congress for a national bipartisan solution to climate change."
6. Fridays For Future
"#FridaysForFuture is a movement that began in August 2018, after 15 years old Greta Thunberg sat in front of the Swedish parliament every schoolday for three weeks, to protest against the lack of action on the climate crisis."
7. Sierra Club
"The Sierra Club is the most enduring and influential grassroots environmental organization in the United States. We amplify the power of our 3.8 million members and supporters to defend everyone's right to a healthy world."
GET #LEARNT
Sure, you could attend a zoom training on how to increase email capture. Or, you could attend a zoom training on how to DESTROY CAPITALISM. Your choice.
1. Getting to the Roots—Zero Hour
From their website: "Through this campaign, Zero Hour will educate communities around the country and abroad about the systems of oppression that Zero Hour names as root causes of climate change in our platform, including Capitalism, Racism, Sexism, Colonialism, and how these systems intersect with the climate movement to form climate justice."
2. Sunrise School—Sunrise MVMT
From their website: "Right now, as this pandemic sweeps our country, thousands of us are out of school and work, stuck at home. But instead of getting trapped, we're seizing this moment to become the leaders we need. Join us at Sunrise School: an online community where we're building the skills and power we need to confront the crises we currently face. At Sunrise School, you can:
- Build connections with other young people who are freaked out about climate change, the coronavirus, and the state of our world.
- Learn about the crises gripping our society and how to confront them.
- Take action online and with small groups of others in your area while social distancing."
3. #AloneTogether - Extinction Rebellion
From their website: "As part of the response to coronavirus, Extinction Rebellion UK is offering AloneTogether, a Regenerative Rebellion built around:
- Personal and community wellbeing
- Mutual aid, community resilience, care and outreach
- Actions and mobilisation
- Tell the truth
- Community democracy
We are still connected. We are #AloneTogether."
DO
Now that you've gleaned all of the materials to make you angry, it's time to act. Instead of giving yourself bangs or trying to put on a T-Shirt while doing a handstand, here are some actions you can do to impact the fate of the world.
1. Divest
In this era of "economic uncertainty," the last thing you want to think about is probably your investments, but one of the most powerful ways to bring about a just transition to renewable energy is to divest from fossil fuels. So if you partake in the capitalist crapshoot that is the stock market, it is possible to take any investments you may have had in oil/coal/natural gas and transition them to sustainable industries. An awesome resource for that is right here.
2. Grow Food
During WWII, victory gardens—which were planted in every available plot of land across the U.S.—produced around 40% of the fresh vegetables for the country. Citizens started their own grass-roots movement in the most literal sense of the word, and small-scale farming brought communities together in one of the most uncertain times in modern US history. Flash forward to today, when going to the grocery store feels like stumbling into the gates of Mordor, growing your own food ensures a cheap (read: free) healthy meal and a more intimate relationship to the natural processes that produce it. You could also start composting too, if you really wanted to get crazy. Here's a link to help you grow food from scraps.
3. Contact Elected Officials
Think about how many emails you get from Macy's or Oriental Trading and how annoying they are. Now think about how annoying 50,000 emails about your elected duty to protect the literal earth we live on would be. You can find your local elected officials here.
4. Virtual Strike
WE'RE TAKING TO THE STREETS! AND BY THE STREETS I MEAN OUR LAPTOPS! This year is the 50th anniversary of Earth Day, a day in which youth (and non-youth!) across the world were planning on flooding public places, disrupting the peace, and demanding that business NOT continue as usual. Now that business is most certainly not continuing as usual, the strikes are taking place virtually–with speakers, trainings and performances from all over the world. The demands remain the same, the delivery is just a little more socially distant. More info here.
Obviously, there are 85,000 other ways to get involved, fight the power, and save the planet. But, hopefully this millennial list will be just enough to open Pandora's sustainably sourced box and send you tumbling into the beautiful, chaotic, brave world of climate justice.
Welcome to the age of digital activism–don't forget to unmute your mic.