is a Brooklyn based pop culture writer, editor, playwright, and human woman. Her work has also appeared in Huffington Post.
Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Was the Jimmy Fallon Blackface Skit Intentionally Released as a Distraction from the Murder of George Floyd?
Racist police violence is a modern epidemic. So why are we talking about an SNL skit from 2000?
At this point, celebrity apologies are incredibly common. In 2020, it seems like some formerly beloved actor or TV personality is being put through the wringer of public opinion a few times a week.
Most recently, Twitter canceled Jimmy Fallon after an unquestionably racist skit from the 2000 season of SNL resurfaced online. The skit features Fallon impersonating Chris Rock, complete with black-face and an offensive imitation of Rock's speech patterns.
Jimmy Fallon Blackfaceyoutu.be
This quickly led to the hashtag #jimmyfallonisoverparty trending on Twitter. While fans seemed split on whether Fallon should be forgiven for the 20-year-old misstep, most everyone agreed that Fallon should apologize regardless. This morning, he did just that in the form of a tweet.
As far as celebrity apologies go, Fallon's is a pretty good one. He doesn't try to sidestep the blame, he doesn't bring up the fact that there were undoubtedly many, many other individuals involved in the creation of the skit, and he doesn't even mention the fact that in 2000, many people still thought it was possible for black-face to be done in the spirit of fun, because the deeply racist nature of the act was largely ignored in mainstream (white) media. Of course, we know better now, and it's easy to see that a white person doing an exaggerated imitation of a black person—darkened skin included—can only be a racist, belittling act with a long, dark history of racial oppression. With that in mind, Fallon's only option was to apologize without caveat or reservation. Indeed, it's refreshing to see a celebrity apology that doesn't try to justify or minimize their own misstep. While we can all agree Fallon made a terrible, racist choice 20 years ago, we have to believe that, like all of us, he's grown since then. If cancel culture is to have any efficacy in making the world a better place, it has to leave room for forgiveness and growth. Hopefully, the whole affair will leave Fallon (and those who witnessed it) more racially sensitive.
All of that being said, one has to ask why the clip was brought up now, given that it's been circulated around the Internet before, and the specific YouTube clip that was shared was posted on the site over a year ago. It's also worth noting that the version of the clip that was going around Twitter has a text overlay that reads: "NBC FIRED MEGAN KELLY FOR MENTIONING BLACKFACE. JIMMY FALLON PERFORMED ON NBC IN BLACKFACE."
Megan Kelly, an outspoken conservative, was indeed fired from her job at NBC because she defended the use of blackface in Halloween costumes, saying on her talk show, "Truly, you do get in trouble if you are a white person who puts on blackface for Halloween, or a black person who put on whiteface for Halloween," she said. "When I was a kid, that was OK as long as you were dressing up as a character." While Fallon's instance of racial insensitivity was in 2000, Kelly defended blackface in 2019, long after society at large had begun to acknowledge the hurt that blackface and other forms of racial impersonation could cause. This fundamental difference aside, Kelly also has a long history of racial insensitivity that Fallon does not, even once saying, "What is the evidence that what happened to Eric Garner and what happened to Michael Brown has anything to do with race?" in a conversation about the epidemic of racist police officers in America.
Given the text overlay, it's pretty clear that whoever began the #jimmyfallonisoverparty was not necessarily seeking justice for the black community, but was instead trying to imply hypocrisy in the cancellation of Megan Kelly, given that Fallon (who has been outspoken about the flaws of the Trump administration and political pundits like Kelly) is still on the air. One even has to wonder if, given that it's obvious that the #jimmyfallonisoverparty trend was begun by a conservative individual or group, if the trend was meant to be a distraction from the widespread racist police violence that has been emphasized in recent weeks by incidents like the death of George Floyd, a black man who was murdered in Minneapolis by a white police officer on Monday. It seems oddly coincidental that the clip of Fallon should flood the Internet with controversy the day after Floyd's murder, unfortunately serving to help steer conversation away from Floyd's unjust death.
George Floyd
Indeed, under the unquestionably racist Donald Trump administration, more and more black people are being harassed, attacked, and murdered at the hands of racist white civilians and police officers. But Trump and his supporters don't want you to focus on that–so much so that it doesn't feel impossible that the Fallon skit was intentionally weaponized as a distraction.
In the last few weeks alone we learned that Ahmaud Arbery was murdered senselessly by a white man while simply out for a jog, and we all witnessed the harassment of Christian Cooper, a black man who was threatened by a white woman in Central Park who didn't want to put her dog on a leash. It's clear that racism in America cannot be reduced to insensitive skits from 20 years ago but is instead a current and deadly problem. What Jimmy Fallon did in 2000 was racist, yes; but don't let that distract you from the deadly consequences of racism in 2020, don't let celebrity apologies make you take your eyes of our lawmakers, who aren't doing enough to protect people of color in this country. Don't let the latest "#_____isoverparty" trend distract you from the deadly consequences of racism in our laws, culture, and criminal justice system.