When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Dykes to Watch Out For followed the lives of a cast of mostly queer characters, their friendships, and a mix of “high and low culture - from foreign policy to domestic routine, hot sex to postmodern theory.”Along with the 2006 bestselling graphic novel, Fun Home - which inspired the Tony-award-winning play of the same name - Bechdel’s most famous work is her comic, The Rule. The strip debuted in 1985, depicting a fictionalized conversation with her friend, Liz Wallace.
This became known as The Bechdel Test.
- Has to have at least two women in it who
- Talk to each other about
- Something else besides a man
One character reveals that the last movie that satisfied these requirements was Alien, which premiered 6 years earlier.
Regarding the comic's fame, Bechdel said, “Somehow young feminist film students found this old cartoon and resurrected it in the Internet era and now it’s this weird thing…People actually use it to analyze films to see whether or not they pass that test. Still . . . surprisingly few films actually pass it.”
It’s become a shorthand over time to define if a film is “feminist” or not. But that’s not what Bechdel was intending.
The Bechdel-Wallace test gauges female representation rather than any specific female interpretation.
Bechdel and Wallace just wanted to see some women onscreen who have inner lives!
The lesbian experience can be isolating. It’s not asking too much for blockbuster films to feature female characters whose every frame doesn’t revolve around men. Using the test to define whether a film is feminist or not isn’t fair to feminism, the movie industry, or Alison Bechdel. If a movie passes the test, it can still be a misogynist wreck. And there are plenty of films with explicit feminist messages that don’t necessarily satisfy the rules.
Still, it’s wild how low the bar is, and how few films will pass the test. Particularly now, since the test is a widely known part of popular culture. And it can be resolved with just a brief conversation. A quick glance at 2022’s films have about half passing the test.
Other tests have popped up in its honor, like the Duvernay test intending to measure racial diversity. There’s the Mako Mori test, inspired by a character in Pacific Rim. Although her actions fail to pass the Bechdel test, Mako has a satisfying narrative arc. Finally, there was the Fire Island controversy, where a white woman called out the film for failing to pass the Bechel Test; an unfair callout for a cast of queer Asian characters, who are underrepresented in Hollywood.
Bechdel herself chimed in.
Okay, I just added a corollary to the Bechdel test: Two men talking to each other about the female protagonist of an Alice Munro story in a screenplay structured on a Jane Austen novel = pass. #FireIsland #BechdelTest
— Alison Bechdel (@AlisonBechdel) June 8, 2022
And as more women and people of color get cast in active, engaging, and inclusive roles, these tests will keep evolving. Our films and series must strive for diversity in terms of race, gender, and LGBTQ+ stories. Because we deserve original stories, true to all walks of life.
Home of celebrities and neo-nazis, Twitter has it all. With nearly 400 million users globally — half of them active — the social networking and micro-blogging platform remains the central spot for 280-character musings.
Known for its fandoms, spam bots, garbage discourse, and the tantalizing opportunity to respond directly to even the most famous of people, it’s now going to be known for Elon Musk’s desecration of it.
The multi-billionaire — ex-husband of Grimes — and purchaser of the title of “founder of Tesla” boasts 100 million+ Twitter followers, 20k+ tweets, and the title of CEO as of 2022.
Despite the goal of redefining Twitter as an innovation of grand proportions and as a “free speech” haven, Musk’s tyrannical management style may cause the platform to grind to a screeching halt any moment. Instead of a slow sinking ship, Musk crashed into the iceberg and then set off rocket launchers at the escaping boats.
Here’s a timeline of Musk’s acquisition and subsequent murder of Twitter:
Most recent news at the top — scroll down and read up for a full chronological timeline (this will be updated frequently)
November 18, 2022: Twitter in trouble
Teams responsible for Twitter’s basic functioning have been laid off or fled for the hills. Critics posit that the site could cease to exist any day now.
Musk closes all office sites — even after stating that all employees were required to work in the office, or resign.
November 16, 2022: Go hardcore or leave
Musk issues an ultimatum for the remaining Twitter staff to be “hardcore” and “exceptional” employees or leave. Effectively creating a cult-like environment for employees willing to work with such a toxic boss, his ultimatum draws criticism.
November 11, 2022: Blue checkmarks for all!
Ignoring Twitter’s Trust & Safety team, Musk rolls out the purchase of the blue verification checkmark.
The checkmark, which is also used on Instagram and TikTok, was originally a verification system to distinguish legitimate account holders — such as celebrities, publications, and organizations — from posers or parodies. However, Musk’s latest policy changes make it a status symbol, and a free for all when it comes to posing as brands or established entities.
November 4, 2022: Musk lays off half the company
Employees are alerted by being locked out of their computers.
November 3, 2022: Musk has beef with renowned horror writer, Stephen King
Musk announces his plan to charge $20 for the blue checkmark of verification. King tells him he’ll leave the platform, and Musk backtracks to $8.
⭐️ October 27, 2022: Musk buys Twitter
Musk becomes CEO for $44 billion and announces himself “Chief Twit.” He takes the company private, so it’s no longer listed with the New York Stock Exchange.
Musk’s number one priority is to make Twitter a haven for “free speech.” This will not end well for him.
October 3, 2022: Musk agrees to buy Twitter
During the Twitter vs. Musk trial, he was unable to prove that Twitter mislead him by misrepresenting the platform.
September 13, 2022: Twitter shareholders vote in favor of the Musk acquisition
Musk privately offers to purchase Twitter at a reduced price of $31 billion, but they reject his lower offer.
July 12, 2022: Twitter formally launches a lawsuit against Musk
Twitter requests that the trial be moved from September 19 - September 22, right before the deal's "drop dead" date on October 24.
July 8, 2022: Musk threatens to terminate the contract
Citing that he’d been misled by Twitter's bot numbers and security features, Musk threatens to terminate the contract, ensuring legal action.
May 13, 2022: The Deal’s on hold
According to Musk, the deal’s put on hold due to the high amount (5%) of spambots on Twitter. This announcement causes Twitter’s stock to plunge by 10%.
April 25, 2022: Twitter accepts
Because Musk’s offer is much higher than what Twitter is deemed worth and he has the cash, Twitter accepts, with caveats. If Mr. Musk wants to back out or disparages the company while the deal is closing, there’s a $1 billion termination fee.
⭐️ April 13, 2022: Musk offers to buy Twitter
“I invested in Twitter as I believe in its potential to be the platform for free speech around the globe, and I believe free speech is a societal imperative for a functioning democracy.
However, since making my investment I now realize the company will neither thrive nor serve this societal imperative in its current form. Twitter needs to be transformed as a private company.
As a result, I am offering to buy 100% of Twitter for $54.20 per share in cash, a 54% premium over the day before I began investing in Twitter and a 38% premium over the day before my investment was publicly announced. My offer is my best and final offer and if it is not accepted, I would need to reconsider my position as a shareholder.
Twitter has extraordinary potential. I will unlock it.”
It’s rumored that the “420” in $54.20 is a reference to the cannabis slang for smoking daily at 4:20pm.
April 11, 2022: Musk rejects his spot on the Board
Joining the Board would have meant protecting the interests of Twitter, and therefore not criticizing the brand. There also would be a cap on his shares.
April 5, 2022: Musk is asked to join the Twitter Board
Musk’s announcement causes a major spike in Twitter’s stock prices — and a dip in Tesla stock prices. But Twitter invites him to join the board, even amidst concerns. Musk accepts the invite and extends an invite to Jack Dorsey, who declines.
April 4, 2022: Musk becomes Twitter’s largest shareholder
By investing $2.64 billion into Twitter’s stock over the course of the last few months, Musk gains 9.2% of shares, making him the largest shareholder.
January - March 2022: Musk shares his Twitter grievances
Musk’s tweets gain attention for his multiple complaints about the social media platform’s bot problem as well as its crypto scammers. He also placed a poll for his followers on whether or not Twitter’s code should be open-source — meaning available for anyone to view and rework themselves.
December 21, 2017: Musk shares his love for Twitter
I love Twitter
— Elon Musk (@elonmusk) December 21, 2017
Then-CEO Jack Dorsey replied, “Same.” A user suggested the multi-millionaire should buy Twitter and Musk replied, “How much is it?” So technically, this dumpster fire has been 5 years in the making.