When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Bernie is talking about voting rights, but is this the most important issue facing offenders?
Bernie Sanders has gotten some attention, and a lot of criticism, for proposing that people currently incarcerated, on probation, or parole should have the right to vote.
He even wrote an op-ed about it. Kamala Harris said she supported the idea and then flip-flopped once she realized what a gaffe it was. Vox has an excellent, though undoubtedly "woke" take on the issue here.
This is a legislation that is opposed by 3 out of 4 Americans, which reveals that Bernie is a dangerous, even reckless candidate for the Dems. So many of his views are completely out of line with the mainstream. And we all know who is going to focus on those if he somehow surpasses Biden as the nominee.
Efforts to reform the criminal justice system are vital, but voting rights are just about at the bottom of the list of what matters to offenders. They want access to education and job training and work opportunities that will give them a chance to be productive in the world once they finally get out. The First Step Act was an excellent bit of progress, but there is so much more to do to block the school-to-prison pipeline. Progress is being made at the state level, and there seems to be a bipartisan consensus, aside from Sen. Tom Cotton, to keep reform moving forward.
State by state, offenders need fewer of the tripwires- high bail amounts, fees, fines, drug tests- that get them locked up in the first place or sent back to prison. Overcrowded conditions still abound in so many facilities.
While Bernie dreams of things that few people support, will he draw attention away from needed reform, maybe even turn people against it?
I have come to believe that atheism is a kind of cultural cancer, a nihilism: in essence, a cultural depression.
"Looks like I picked the wrong week to quit sniffing glue." - Air Traffic Controller Steve McCroskey (Lloyd Bridges) in Airplane
Why would anyone become a Roman Catholic at a time like this? Fresh new reports of victimization (nearly all of it preceding 2002, for those who care about such details) are still in the headlines and many more embarrassing news stories are on their way. Church leaders are openly quarreling over the cause of the recent abuse crisis and even the future of the Catholic Church. There are even rumors of a schism by the American Catholic Church. Joining this group would be like being adopted into a family going through a custody battle. Why would anyone do that?
Well, look around. We increasingly live in a world where up is down, right is wrong, compassion is ridiculed, and forgiveness is nonexistent. "Truth" is defined by the websites you repeatedly check and the Twitter personalities you follow. On the right, you are regularly admired for how much you can humiliate the other side. On the left, you are admired for your status as a victim or your level of self-condemning "wokeness."
Social and cultural norms are collapsing all around us. What it means to be a good person is being warped by navel-gazing notions of "social justice" or "happiness"—two seemingly zero-sum endeavors for folks on the left. It is now worse to utter an offensive thought than to get someone fired from his job for uttering or, more likely, tweeting an offensive thought. Dr. Martin Luther King, Jr.'s dream of a colorblind society is a laughably quaint notion in a culture that created and eagerly wants to believe Jussie Smollett.
What does all this have to do with Catholicism? It is what happens when a society once rooted in Christian values loses its way. As America has increasingly eradicated Christian references from the public sphere and as folks on the left openly ridicule Christianity, our culture and national identity have given way to the anodyne multiculturalism (Easter egg hunts are now "spring egg hunts" at my local library) and moral relativism that defines modern life.
But in my own experience, I found an even darker side of atheism. At times, my atheism led me to believe that life was pointless, that it would be a terrible thing to bring kids into this cruel world. My son reminds me continually how foolish that kind of thinking was. It is through that experience that I have come to believe that atheism is a kind of cultural cancer, a nihilism: in essence, a cultural depression. It is choosing to be an orphan in a cruel world. It was out of this realization that I found myself looking for answers in the Catholicism of my grandparents.
I wasn't merely rejecting the incoherence and short-sightedness of the secular world, though. I've always been drawn to the many beautiful aspects of Catholicism. For one, it's a better way to look at the world and has an answer to every difficult question. Viewing all those around you as God's children is a great remedy for racism, sexism, and many of the other "-isms" and "phobias" that the left obsesses over. Loving your neighbors and enemies makes the many rude motorists out there somewhat easier to tolerate.
The Catholic Church, more than any other institution, upholds the centrality of family in a culture determined to chop it up and redefine it. Indeed, the reason the Church struggles so mightily with how to handle the issue of homosexuality is a testament to this. The Church does not want to do anything to undermine the traditional nuclear family while loving everyone. It's complicated.
I'm also drawn by the discipline of daily practice and Catholicism's many beautiful traditions. Daily prayer, daily expressions of gratitude, weekly mass, seasonal spiritual renewal: These are the keys to a life in which you have your priorities straight. And in this time of spectacularly high rates of loneliness, when so many of us live across the country from our families, it offers connection to others. This cannot be understated as a social problem. The growing disconnection from family and community that modern humans experience is a cultural catastrophe. If we allow it to continue, rates of suicide, addiction, and other measures of cultural despair will only grow.
Finally, there is the notion of God. Like many, I struggle with this one somewhat. But for the first time in my life I've opened my heart and mind to a higher power. As I read the gospels and study the words of Jesus, I am at times blown away by the moral perfection of His statements. Maybe this is wishful thinking or maybe my heart is changing the way God wants it to. Either way, it is clear to me that Christians are not the "crazy" people in our society; rather, it's the people who think they know enough to navigate the world alone who are lost.
@dogma_vat is an editor and writer based in Washington, DC.