When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
What recession? A new report suggests that the Amazon CEO could earn his first trillion much sooner than originally predicted.
As many businesses have been tanking in 2020, Amazon sales have been doing just fine.
A Microsoft and Apple become trillion-dollar companies—with Amazon just a hair behind—the possibility of the world's first trillionaire is within arm's reach. Amazon's CEO and the richest person to ever live, Jeff Bezos, is projected to earn his first trillion by 2026. Especially in the wake of the worldwide health crisis and the recent strike of Amazon employees, Bezos has especially come under fire for his financial habits.
Here are just a few things Bezos could buy:
New Water Lines for Flint:
In 2017, the state of Michigan set aside $97 million for lead or galvanized steel water lines to be replaced in Flint as a solution to the city's ongoing water crisis.
The current naturalization fee in the U.S. is $640. Although the exact number of undocumented immigrants in the United States is understandably difficult to pinpoint, the Pew Research Center estimated that there were roughly 10.5 million as of 2017. It would cost about $1 billion to pay for naturalization fees for all undocumented immigrants in the U.S., which Bezos could pay 100 times over and still have $40 billion to spare.
The San Francisco Bay Area and New York City account for two of the country's highest rates of homelessness. Reports in 2019 estimate that it would cost just under $13 billion to end homelessness in both San Francisco and New York City, which Bezos could pay and still have $100 billion for himself.
According to a 2018 report, the four richest universities in the U.S. are Harvard University ($38.3 billion), the University of Texas system ($30.9), and Yale University ($29.4 billion). Bezos could buy them all, with a few billion left over.
Bezos could permanently double the budgets (about $4.5 billion) of World Health Organization programs that address communicable diseases, health emergencies, vaccinations, and other global health threats—you know, the organization Trump just threatened to defund?