Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most sought-after and revered popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
This 4/20, It's Time to Go Green
CBD and legalized marijuana could help the environment.
Plants are extraordinary.
They give us so much beauty, nourishment, and medicine—and few plants are more beloved than cannabis, a genus of flowering plant that produces CBD and THC, among other treasures.
There are three main types of cannabis plants: Cannabis sativa, Cannabis indica, and Cannabis ruderalis. "Hemp" and "marijuana" are broad classifications of cannabis, with hemp generally referring to a type of cannabis that does not have psychoactive effects.
Since ancient times, the cannabis plant has been used as a treatment for mental and physical illnesses, and CBD in particular is rapidly growing in prominence as a therapeutic and relaxing force with far fewer side effects than its psychoactive sibling.
Today is 4/20, a date many know as the unofficial holiday of the cannabis plant. This Wednesday, 4/22, is the 50th anniversary of Earth Day, a date dedicated to celebrating our planet and our connections to it.
As many of us turn to CBD and other natural products in this time of pain and suffering, it's the perfect time to thank our planet for all that it provides us. It's also a great time to get educated about cannabis, the environment, and our relationship to them.
The Cannabis Industry Is Actually Very Bad for the Environment
Here's the bad news: The cannabis industry can actually have extremely negative effects on the environment. (Tragic, right?)
First off, cannabis plants generally use a tremendous amount of water—nearly 23 liters per day for one single mature plant, according to a 2016 document (as opposed to 13 liters for an ordinary wine grape plant). The illegal indoor cultivation of cannabis also requires tremendous amounts of energy; this process alone consumes about 3% of California's electricity usage, leaching off tons of carbon dioxide in the process.
Furthermore, spikes in demand for cannabis plants can result in habitat destruction, erosion, deforestation and other environmentally devastating activities. The chemicals used to kill rodents and pests that damage the crops can also put wildlife in danger, especially when pesticides are deregulated.
But that's not to say that we should stop growing the devil's lettuce. There are many potential environmental solutions that could solve the issue of cannabis's environmental consequences. For example, hydroelectric dams could help circumvent the problem of increased carbon emissions. Some places like Boulder, Colorado are requiring cannabis growers to offset their carbon emissions, and others are investing in energy-efficient growing techniques. Legalization could also help ameliorate many of marijuana's worst environmental consequences.
Still, if you're worried about the environmental impact of your joint, CBD might be a great option.
How CBD Can Help the Environment
For all its negative effects, some forms of cannabis cultivation can actually be quite beneficial for the environment. One form of CBD in particular, industrial hemp, can be particularly beneficial for nature's ecosystems. Out of all the types of cannabis plants, industrial hemp may be the least damaging to the environment.
Industrial hemp is a member of the cannabis family that has a lower than 0.3% concentration of THC (by dry weight). Hemp crops can help control erosion, preserving nutrients and fostering healthy ecosystems while ingesting toxic chemicals and preserving soil health. (It was even planted to reduce concentrations of toxins at Chernobyl, for example).
Hemp can easily be recycled, and it may even be a potential biofuel that could help shift humans away from their reliance on fossil fuels. Plus, because CBD is legal at the federal level in America, growers aren't forced to keep it indoors like they are with marijuana, which means that the process requires far less energy and produces fewer emissions than its more psychoactive counterpart.
This isn't to say that we should all abandon THC for CBD. Instead, we should look to hemp's environmental benefits and examine how to extend them to the entire cannabis industry.
Hope For the Future: A Greener World
Legalizing marijuana could be an important step towards reducing the industry's overall carbon footprint. If marijuana growers can plant their cannabis in glass greenhouses rather than secret basements, this would help reduce the amount of electricity needed to grow the plants in the first place.
So the point is: You don't have to let go of your 4/20 celebrations in order to celebrate Earth Day. Instead, we all need to support widespread marijuana and hemp legalization as well as regulations that pivot us away from fossil fuels, towards cleaner, greener sources of energy.
Today, as you take your CBD or enjoy the cannabis plant however you prefer to do so, take some time to kick back and imagine a better, greener world. Imagine a world where cannabis is legal in all forms.
In this world, human beings work to heal nature while being healed by it. There's no more acrid smoke in the air, except for the fumes we willingly exhale as we tend to our backyard marijuana plots. Nobody is behind bars for marijuana possession; instead, everyone has a shot at a good job working with clean energy, rebuilding the world's infrastructure so that it relies on our natural resources—like wind, water, and sunshine. Everyone is healthier and calmer, because we all have access to plenty of nature's medicine. The pandemic is over, and we're all outside together in a park, with our reusable glass CBD canisters and our joints. The new Rihanna album is playing ambiently overhead.
Dreams, dreams… but this 4/20 and this Earth Day 2020, we all need some of those, right?