When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
The universal struggle to build trusting relationships is best reflected in music.
Here are 10 of the most memorable songs about trust (or a lack thereof).
1. "Trust in Me" by Etta James
Etta James' 1937 classic "Trust in Me" is about more than just having faith in your partner, it's a plea for trust. James captures the strife of a relationship in which one partner seems to be more invested and trustful.
2. "The Times They Are A Changin'" by Bob Dylan
Between the Civil Rights Movement and the Vietnam War, the '60s were clearly a time of social unrest and mistrust. Bob Dylan's song is a call for change and an affirmation that change is possible.
3. "A Matter of Trust" by Billy Joel
Once you get past the butterflies, there's the challenge of keeping the relationship alive. Billy Joel sings about what it takes to make a relationship last: Trust in each other.
4. "That’s What Friends Are For" by Dionne Warwick
"That's What Friends Are For" was out three years before Dionne Warwick recorded this version featuring Gladys Knight, Elton John, and Stevie Wonder. Their version became a hit: a worthy success for four friends singing about dependable companionship.
5. "Let Me Leave" by Marc Broussard
Sometimes trusting someone is a bad idea, especially when they haven't given you a good reason. If you're fortunate enough to get a heads up like Marc Broussard's "Let Me Leave," then you'd better take it.
6. "Lean On" by Major Lazer & DJ Snake Ft. MO
Named the 2015 song of the year, with more than 540 million streaming listens, "Lean On" is a mashup of EDM and indie vocals from music collective Major Lazer, DJ Snake and Swedish singer MO. Arguably the song of the summer, "Lean On" makes the point that all we need is someone to lean on.
7. "Fortress" by Coleman Hell
Toronto-based artist Coleman Hell recently split from his duo for a solo music career. "Fortress" features the same folktronica and EDM elements as the rest of his EP. With its catchy, upbeat sound, it's easy to forget the song is about how hard it is to get someone to trust you enough to let you in.
8. "Take Care" by Drake ft. Rihanna
Whenever trust is broken, there's always someone else to pick up the pieces. Drake's 2012 hit "Take Care" explores the aftermath of trying to take care of someone whose heart has been broken. The song approaches trust from all angles: giving it, gaining it and losing it.
9. "Trust Nobody" by D4
Backstabbing, faking, lying—there's a point where the only person you can trust is yourself. D4, the New Zealand rock band from the late '90s, figures that getting what you need might be a one-man effort.
10. "Trust" by Justin Bieber
Talk about a redemption tour. Justin Bieber's entire album Purpose is centered around the pop star's journey to redemption and regaining the trust he lost. "Trust" is about a couple renewing lost trust, but it really could be about any relationship.