When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
AOC and others have shared frightening first-hand details from the attempted coup on January 6th, 2021.
Update 2/2/2021:On Monday night, Representative Ocasio-Cortez once again took to Instagram Live to share her experience of the attack on the Capitol building in more detail.
She talked about the frightening moment when an unknown man made his way into her office shouting, "Where is she?" as she hid behind a bathroom door believing that he was likely there to kill her — "this was the moment where I thought everything was over,"
Even the realization that this man was a Capitol police officer didn't feel like a guarantee that he was looking out for her safety — an uncertainty which friendly interactions between police and attackers would later justify. She described sheltering in Representative Katie Porter's office as they received reports of bombs being found and made contingency plans for escaping out a window or into a safer office.
The intensity and detail of her account are striking, as is her decision to share a personal context for how she processes the experience, relating that she is "a survivor of sexual assault," and noting that "when we go through trauma, trauma compounds on each other."
But perhaps the most important moment of the stream was her comparison of recent calls for us all to "move on" from the insurrection — often from those who stoked the misinformation that brought it on — to "the tactics of abusers," saying, "this is at a point where it's not about the difference of political opinion. This is about just basic humanity."
On Tuesday night, Representative Alexandria Ocasio-Cortez of New York's 14th congressional district took to Instagram Live to share her experience of last week's frightening events at Capitol Hill.
Ocasio-Cortez has made a point of making herself accessible to the public, sharing her cooking, her gaming, and even her struggle to find affordable housing through social media. It's a practice that has contributed to the adoration of her fans as well as the vitriol of her detractors. But she has never shared anything quite as personal and affecting as her experience of the attempted coup on January 6th.
If you have questions or issues with voting, call New York's voter hotline at (866) 687-8683 or the Attorney General at 1-800-771-7755, or contact the NYC DSA at 866-700-5927.
This is a developing story. Please check back for updates.
When Paperboy Prince went to vote for himself in the Democratic primary on June 23rd, 2020, he was surprised to see that he hadn't even received the ballot that was supposed to have his name on it.
THEY ARE CHEATING ALREADY AT THE POLLS!!! I WENT TO MY POLLING LOCATIONS IN NYC AND THEY ONLY HAD OPTIONS FOR PRESI… https://t.co/g02hV2fQd3— Paperboy Prince for Congress Vote June 23rd 🧢❤️ (@Paperboy Prince for Congress Vote June 23rd 🧢❤️) 1592912907.0
People all over New York City are reporting similar stories, saying that they only received their presidential ballots—not their state and congressional ballots. The problem started as early as 6AM, when reports thatsome poll sites weren't giving out the full ballots came to light.
"Poll workers didn't know there were 2 ballot sheets. 30 min of relentless arguing & discussion to convince them to look and find it," wrote one voter. "Oversight not deliberate rather disorganized. Unacceptable. Others denied a proper vote."
Some say they were given incorrect ballots. Bronx Assemblymember Victor Pichardo was given the wrong ballot when he went to vote in his neighborhood.
Went to vote with my family at my polling place at Bailey Senior Center in the Bronx at 20/86 and was initially giv… https://t.co/225nH4kzBP— Victor Pichardo (@Victor Pichardo) 1592923753.0
Others have reported additional disturbing incompetence on the part of the NY Board of Elections. "Voted at 6:30am, in person. very disappointed to find out hours later I wasn't given my full ballot. Only 1 of 2 pages. Didn't vote in presidential- thought courts made it clear I should," wrote a Twitter user.
"Another @BOENYC fiasco in Brooklyn. This Flatbush poll site opened 30 min late, then told dozens of voters waiting that both scanners are broken. After waiting for 2 hours, voters now leaving ballots in lockbox to get scanned later. Volunteers are taking chairs outside for seniors," reported another.
"Also just received a report, also at Russell Sage H.S., that several DEMOCRATIC voters were given REPUBLICAN ballots for the presidential candidates & the presidential delegate candidates. What is going on? Please get to the bottom of this ASAP," wrote yet another.
Election Day in New York is off to a bad start. Here's a running thread of problems voters are experiencing, which… https://t.co/BDQZjHy8D7— Peter F. Martin (@Peter F. Martin) 1592915130.0
Furthermore, many people who requested absentee ballots have found themselves without them. "A vast but unknown number of voters who requested absentee ballots have not received them," write Ben Adler and Rebecca C. Lewis for City and State. "On Sunday, a volunteer for Brooklyn congressional candidate Adem Bunkeddeko told City & State that of the voters she has been calling since Friday, approximately 40% who requested absentee ballots have not received them." Even more disturbingly, the article continues, "As is typically the case with voter disenfranchisement, the failure to send ballots seems to have fallen disproportionately on marginalized communities."
Still, this disenfranchisement is definitely not reserved to any specific groups of people. For better or for worse, anyone can be disenfranchised, stripped of their right to vote by incompetence, mistakes, or—as some propose—direct efforts to challenge progressive candidates.
So why did this happen? Part of it has to do with state lawmakers like Governor Andrew Cuomo who provided little assistance to local boards of elections. "Neither Cuomo nor the state Legislature, which was largely absent following the passage of the state budget in early April, proposed plans to increase funding for boards to handle the additional requests and hire temporary election workers to bulk up small staffs not designed for elections with a large amount of absentee voting," Adler and Lewis continue.
Gothamist reports that anyone looking to complain about voting can contact (866) 687-8683 or report to NY Attorney General Laetitia Jones at 1-800-771-7755. The NYC DSA is also accepting calls and questions about voting today and can be contacted at 866-700-5927.
Progressive Challengers Like Jamaal Bowman Put in the Work—Now Can They Get the Votes?
It's a shame to see such incompetence in NYC, especially during such an important election featuring many vibrant challengers who have worked on these campaigns for years, refusing corporate donations and instead relying on thousands of phonebanks and local canvassers.
One such challenger, Jamaal Bowman, has made headlines for his groundbreaking campaign. A former middle school principal, Bowman is running to unseat Eliot Engel, who has been in Congress since 1989.
"The election on June 23 will thus be a test of whether the energy on American streets translates into votes," writes Michelle Goldberg. "Engel is a 16-term incumbent, the head of the House Foreign Affairs Committee. If he's dethroned by a political newcomer calling for defunding the police, it could be as politically earthshaking as Ocasio-Cortez's victory two years ago."
"When you look at the impact of concentrated poverty that's been created by bad policy, and the trauma that results from that, and then add on top of it stop-and-frisk policing, zero-tolerance schools, you're dealing with a population of black and Latino students that consistently feel occupied," Bowman said, his experience and energy a stark contrast to Engel's.
Other strong challengers are emerging, bringing extensive experience in community organizing along with varied backgrounds. Jabari Brisport, running for State Senate in District 25, is a queer Black socialist who is also running on a campaign to provide healthcare and housing for all.
While some of these challengers' progressive ideals may have been written off a few months ago, as Bernie Sanders' were, it's clear that we are in a new iteration of America. New forms of unrest and revolutionary sentiments are shaking the nation's streets. With unemployment skyrocketing and healthcare hanging in the balance, ideas like Medicare for All and a Homes Guarantee seem not only plausible—they seem necessary.
It's hard to know whether the tremendous energy currently in the streets for the Black Lives Matter movement will translate into votes. But on the other hand, with so much voter suppression and incompetence at polling sites in NYC, it's hard to know if any of this is fair at all.
Voter Suppression and Disenfranchisement: An American Tradition
Voter suppression is, of course, not reserved to NYC. It has a very long and deeply embedded history in America, dating back to the Jim Crow laws that suppressed poor and non-white voters (like poll taxes, literacy tests, and grandfather clauses) and continuing to today.
In Kentucky, where Charles Booker is vying to be the Democrat who takes on Mitch McConnell for Senate Majority Leader, talk of voter suppression is everywhere. "Fewer than 200 polling places will be open for voters in Kentucky's primary Tuesday, down from 3,700 in a typical election year," reported the Washington Post.
In Georgia earlier this month, Black voters had to wait up to five hours to cast ballots in some cases. The event was called a "complete meltdown."
Faith in American democracy has continued to erode (if it was ever there), and certainly all this will only add fuel to that fire. Does that mean that insurgent progressive champions have more or less of a chance? We'll have to wait and see, while keeping in mind that election results may be distorted by incompetence, lack of funding, or something as insidious as illegal tampering.