When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
"President Kennedy never foresaw that the chickens would come home to roost so soon...Being an old farm boy myself, chickens coming home to roost never did make me sad; they always made me glad." -Malcolm X.
The attack on Capitol Hill was another example of how President Donald Trump has emboldened white supremacy. His term in office has given racism and fascism a bigger platform and an official advocate. He proved that, at his command, MAGA fanatics will assemble to do his bidding.
As the world watched the descent of democracy, many were appalled at the visual. This was an attempted coup two weeks before the inauguration of Joe Biden and Kamala Harris. News outlets and politicians questioned how we, as a country, got to this point. But for Black Americans, this has always been our country.
The violence witnessed on Capitol Hill was a scene all too familiar for Black people. The difference was that we weren't the direct targets. Trump's base has antagonized and threatened violence against Black people while law enforcement abuses its power when interacting with us. The confrontation between the two entities responsible for our oppression was unexpected, but not surprising.
Many Trump supporters and members of law enforcement are cut from the same cloth. In fact, many members of law enforcement voted for him. Their belief in excessive force under the guise of law and order gives them what they feel is the right to harm anyone who goes against their authority. They are loyal to a flawed system and a man that keeps them in power and not to the country and its citizens seeking progress and peace.
Throughout this presidency, both sides have pledged their allegiance to each other. MAGA supporters have backed the Blue Lives Matter movement. Police officers have demonstrated leniency when dealing with unruly Trump disciples at rallies and protests. Both believe they are the good guys trying to make things great again.
Black people have had to do battle with both. We've had to listen to the various lies spewed about the Black Lives Matter movement from supporters of the president while fighting police brutality daily. The assault on Blackness was a cause that unified them. Black people have warned the world of the dangers these factions were capable of for years. Those claims fell on deaf ears, until yesterday when they turned on one another.
For many Black Americans, yesterday was the manifestation of this country's inability to address domestic terrorism. Peaceful protests and resistance against police brutality are viewed in the same light as the insurrection. The anarchy and mayhem that GOP pundits accuse BLM of inciting was a direct order from their leader.
Their ignorance and arrogance gave them the courage to lay siege to a government building. But if angry Black protesters attempted the same actions, many lives would've been lost.
The same reason why the police routinely kill Black people is the same reason why the police are routinely unprepar… https://t.co/Rc3yWRZ2PA— Ibram X. Kendi (@Ibram X. Kendi) 1609964271
Suddenly, Trump supporters view themselves as oppressed. Their reign over the country is coming to a not so graceful end. Rather than humbly accepting defeat, they want to dismantle the establishment. The same establishment that helped empower them over the last four years.
Somehow this attack was yet another revelation for white Americans. Before Trump's election, the idea of police officers displaying a lack of regard for the lives of Black people was inconceivable to white Americans. The thought of parts of our government upholding systemic racism was unfathomable.
Last night, after a year of reckoning with the racism built into America's system, white Americans were forced to once again look at the enormous part white privilege plays in policing. But for Black people, it was simply a clear visual of America's decision on November 8, 2016, coming home to roost.