Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
COVID-19 Marketing Emails Are the Newest Form of Art
For most Americans, the COVID-19 pandemic has turned life as we know it upside down.
From school and restaurant closures to quarantines and social distancing, the American people are largely waking up to the fragility of our social systems. But for corporations, and especially marketing professionals, a new art form has emerged from amidst the chaos—the COVID-19 e-mail.
The COVID-19 e-mail, as an ideological concept, is quite simple. If major corporations are your friends, as American culture has attempted to establish time and time again, it follows that you must be very concerned about what they're doing during this global crisis. Sure, you might be a bit worried about how to feed your children when your paychecks aren't coming in and the schools are closed, but how could you sleep at night without knowing that Chipotle is safe? And yes, while it sucks that your grandpa might die without you even being able to enter his room for fear of spreading the virus to others, imagine how much more it would suck if GameStop didn't let you know what they were up to during these perilous times?
But fear not. All of your favorite corporations are right there in your e-mail inbox, detailing exactly what they're doing to prevent the coronavirus from spreading (short of shutting down while continuing to properly pay their employees).
Chipotle
While many Chipotle employees were upset that Chipotle was continuing to disregard sick leave laws even after the pandemic had already reached New York, Chipotle kindly assured us that their protocols were already "industry-leading." So even though it's scary that your significant other is coming down with an awful cough, hopefully knowing that Chipotle already supplied Purell sanitizer to their employees can take a hefty weight off your shoulders.
GameStop
As an asthmatic, I think I can speak for all of us when I say that learning about GameStop's newly assembled "internal COVID-19 taskforce dedicated solely to this issue" is like aloe to the lingering burn of realizing that my compromised immune system makes dying a whole lot more likely. There's only so much that we can do to protect ourselves, so it's comforting to know that GameStop's "taskforce" is watching over everyone.
TurboTax
As Benjamin Franklin once said, "In this world nothing can be said to be certain, except death and taxes." Indeed, this deadly pandemic has arrived in the middle of tax season, so it makes sense that many of us have been waiting on pins and needles to hear from our good pal TurboTax. Happily, they are continuing to "closely monitor, assess and respond to this situation" and, by all accounts, are planning to stay functional as a business with products that exist entirely online. I was upset enough about my brother being homeless after his out-of-state college dorm closed down, so it's great to know that at least TurboTax has their sh*t together.
Free People
Even while we're socially isolated, it's incredibly important for us to maintain our sense of community. After all, we're still a social species. Sadly, many of our human friends have been too ill or preoccupied with their lives falling apart to spend hours chatting online. There are few feelings quite as painful as wishing you could help the people you care about but knowing that doing so very well might make everything a whole lot worse. Free People understands this. "Whether you have questions about a pending order or shipment, where to find a coveted dress, or are simply looking for someone to talk to, we are always here for you," they promise. I hope that none of my loved ones die during all of this, but if they do, I'm genuinely grateful to know that Free People is there for me.
Sephora
There's no reason that being stuck alone in your apartment needs to mean that you can't go all out. That said, if you want to keep your make-up supply stocked through an indefinite period of isolation, you're going to need to hit up Sephora while you still can. Yes, logically a company whose store model revolves around sampling shared display make-up should probably stop that practice for the good of literally everybody at the first sign of a global pandemic. But that's why Sephora wants you to know that they are "cleaning all display testers with disinfectant multiple times per day and replacing as needed." Who would Sephora be if not your fun, trendy friend who lives life on the wild side. If looking good means spreading just a little bit of coronavirus, so be it.
Schmackary's
Personal story: One time before human society started imploding, my girlfriend and I were walking around New York City and had a sudden craving for cookies. A quick Yelp search directed us to a nearby cookie shop called Schmackary's. While checking out, I entered my e-mail for their reward point system or something, thinking that if the cookies were good, I might come back at some point. I do live in New York, after all. In truth, I don't crave cookies often and, in time, I forgot about Schmackary's. But that's the thing about long lost friends; even after years, they were still a part of your life, and sometimes it's nice to have the peace of mind that, while the sky falls down around you, an old friend is doing okay. Even as I run out of food and worry about paying my rent, even as my loved ones fall ill around me, even as paranoia sets in, my heart is filled with joy thinking about how Schmackary's is going "above and beyond in order keep our bakery safe and clean."
