When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
The attempted coup that took place at the Capitol building on Wednesday was equal parts terrifying and hilarious.
In times of crisis and chaos, it's important to keep a clear head and stay on top of the facts.
It's important to acknowledge that this was an unprecedented breach of security that could easily have been avoided and that it resulted in the deaths of at least four people.
But once you've processed the horror that entails, it's equally important to allow yourself a break from the tension and anxiety. Now and then it's essential to look at things from a different angle and just laugh at the absurdity.
Wednesday's attack on Capitol Hill was a great reminder of that lesson. Amid images of fascists and white supremacists taking over the Capitol building to disrupt the functioning of the federal government, chase legislators into hiding, and delay the confirmation of Joe Biden's clear victory over Donald Trump — waving the confederate flag, smashing things, stealing things, and generally getting away with it — there was also an abundance of clownish, hilarious behavior.
Some of the absurdity involved people being intentionally funny, while some of it displayed a raw, natural talent for being obliviously laughable. But all of it provided potent relief from the sense of American democracy falling to a movement of delusional bigots led by a petty conman (though that's still a disturbing possibility).
So as we move forward and focus on action to ameliorate the risk of further violence — anti-coup protests, impeachment, the 25th amendment — it's worth looking back at some of the highlights of absurdity that sprouted from Wednesday's waking nightmare.
At any rate, with all this absurdity, you have to laugh...or cry...or both, simultaneously while huddled in your closet.
What's happening in Washington D.C. is beyond comprehension. And yet we should have seen this coming. Many of us did.
Our elected leaders, our democracy, and the very fabric of our nation are being threatened by the current attempted coup in Washington. MAGA protestors have invaded the Capitol Building and threatened the lives of our elected representatives. They are carrying guns, and disrupting democracy. They are terrorists, and they are not being stopped.
January 6 started as a triumphant morning for Democrats. Jon Ossoff and Raphael Warnock won their races in Georgia. U.S. representatives gathered in the Capitol to count Electoral College votes. Even Mitch McConnell and Mike Pence renounced Trump's continued attempts to take over democracy. It seemed like a transition of power was going to happen smoothly.
But President Trump's supporters weren't going to let that happen. Their protest started peacefully outside the Capitol, and seemed like another group of Trump supporters making their last stand.
But somehow, MAGA protestors, Proud Boys, and attendees of this so-called "Save America Rally" broke through barricades and forced their way into the Capitol Building.
Stunning scenes from the Capitol https://t.co/DN60udjDyY https://t.co/8OF1Ibi8Wy— New York Magazine (@New York Magazine) 1609965846
Somehow, improbably, the police and security allowed some to break into the building where our government officials — the people carefully and fairly elected to represent us all — were attempting to confirm the election of the next president.
The response to these protestors, and the inaction of the police and the National Guard, is almost unimaginably hypocritical. At Black Lives Matter protests throughout the summer, we saw teeming rows of cops circling protestors, shooting them with rubber bullets and arresting them in droves, often simply for marching.
Today, after destroying government property to break their way in, protestors appear to be walking peacefully around the Capitol, walking on the Senate floor, invading Nancy Pelosi's office, destroying property, striding over the marble floors, carrying machine guns. Members of Congress have been evacuated to secure locations.
If these had been Leftist protestors, if these had been Black and brown protestors, they would be in jail at best, or more likely shot by police.
we got tear gassed and shot at with rubber bullets for literally standing outside the georgia capitol building, lawfully, in June— Hannah Riley (@Hannah Riley) 1609963244
Republicans constantly claim that the Department of Homeland Security and ICE are necessary to preserve the safety of Americans and that the military requires billions to protect America. But where are these people now, as American extremists storm the Capitol?
Imagine if #BlackLivesMatter were the ones who were storming the Capitol building. Thousands of black people layin… https://t.co/F7HEldgdUJ— Van Jones (@Van Jones) 1609960841
What about when our own president goes against the prevailing logic of almost everyone else in positions of power and quite literally incites violence against the government? Where is the military, which is supposed to protect America, today? Where is the National Guard? Where is America?
Lost, certainly. Dead, possibly. It will take an act of magic or a miracle to revive us from this.
What we are witnessing is a collapse of massive proportions, an attempted coup that reveals the fragility of our democracy and the way Donald Trump has torn us all apart.
Currently, protestors are on the Senate floor. Members of Congress are cowering inside, calling their family members and assuring them they're alright.
A woman has been carried out on a stretcher, drenched in blood.
People are calling on the president — that insecure, unstable man — but his only responses have included tweets that demand the protestors to stay peaceful and respect the cops.
I call on President Trump to go on national television now to fulfill his oath and defend the Constitution by deman… https://t.co/0EtvVBfAkX— Joe Biden (@Joe Biden) 1609968000
Perhaps some of Trump's supporters' delusions that he is remotely competent or sane are finally collapsing, but it is too little too late.
Let us never forget that the President urged protestors to fight. There is no logic here except the logic of a coup, except the logic of violence, except the logic of extreme greed and insanity that has always defined Trump but that has now exploded out of the woodwork and infected the minds of thousands of Americans.
There is no logic here, just the abstract soundscape of collapse. Yet no one should really be surprised. We knew that the Proud Boys were planning a boogaloo, a Civil War. The threads and the comments and the threats were all there. Time and time again, we ignored them.
We know that Trump supporters subsist on lies own media outlets. We know that they are being inundated with lies — disproven by countless lawsuits — that our election was fraudulent. We know that many of our own Republican leaders sowed these seeds, continuing to support Donald Trump as he built up his firestorm of lies and insanity.
We know that there are so many factors to blame here, a buildup in tensions from the pandemic to Black Lives Matter to Democratic victories that has exploded here today. We know that Americans are suffering and afraid, all of us.
And yet never — not in the whole summer of protests, not ever in recent American history — have we seen an unobstructed invasion like this.
On the news, the scene is horrifyingly mellow. White supremacists are walking around the Capitol, guns flying, without opposition, without election, without fact to sustain them. Everyone else is absent or cowering in fear. These people are, unforgivably, not being punished; they are being allowed to walk free.
Just to be completely clear today, pointed questions like "Where is the teargas?" or "Why don't we see more choke s… https://t.co/XIZrEdwi8b— tj usiyan (@tj usiyan) 1609961116
How do we even comprehend this? For now, some of us can at the very least hold fast to the fact that when Republicans criticize the "radical Left" for "violent" protests (AKA looting and damaging of empty buildings, at the most extreme), we will be able to remind them of the time when the more radical sect of their party — led by their beloved president — quite literally committed terrorism and infiltrated the Capitol and threatened our elected representatives' lives.
If we get through this, we know that we have a Democratic Congress. We must hope that in addition to addressing the pandemic, these bodies of government somehow figure out how to stop this from happening ever again.
I believe the Republican members of Congress who have incited this domestic terror attack through their attempts to… https://t.co/ZYHEboSa1i— Congresswoman Cori Bush (@Congresswoman Cori Bush) 1609967177
It's getting dark soon. Stay safe, stay strong, Americans. Realize that this is white supremacy knowing that it is losing power and lashing out in the way it always has — with violence, intrusion, and destruction.
Facebook, Twitter, Fox News, and rightwing talk radio have enabled this. And the mainstream media has retreated beh… https://t.co/XNcovTn4jD— Robert Reich (@Robert Reich) 1609966899
Realize that this is in America's blood and we are in the process of draining it out, but it won't go quietly.
Realize this is the spirit of American violence — colonialism and racism and all of their aftereffects — rearing its many ugly heads and, like a hydra, refusing to die, just growing back.
"[Trump] has never tried to put distance between him and the most violent fringe because he views their violence as… https://t.co/YX0HGZqB8B— Guernica Magazine (@Guernica Magazine) 1604689319
Realize that there are terrorists in America, wearing familiar faces — faces we have been taught to respect but also faces that are willing to corner our democratically elected representatives, faces that are allowed to do so and, as I write this, are still doing so.
We are somehow closer and further than ever before from actualizing the dream of America, a world where everyone can be equal.
We are on the edge of Rome burning. We are both a promise of the best of humanity and a collage of the very worst of it. We can only hope that the truth will prevail in the end.