When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
How Much Can We Blame Climate Change for Hurricane Michael or Florence?
70% of Americans believe climate change is real and 97% of climate scientists agree it's caused by human activities.
As fall descends on the United States every year, it happens: reports spread across news feeds that something scary is brewing in the Atlantic.
A reported tropical storm becomes a categorized hurricane making landfall, leaving us with flooding, destruction, and rising death rolls. The Facebook donate buttons proliferate, coastal friends are marking themselves "Safe," and inevitably in our current political climate, op-eds bemoaning the death sentence of climate change or denying its existence are shared on your timeline.
"Climate change" has become a buzzword and political bludgeon, but the fact is 70% of Americans believe it's happening, and 97% of climate scientists agree that it's caused by human activities. It's enough to embolden your friend's incessant need to tag his sweaty Instagram selfies with "#climatechange" for every day over 80 degrees in New York City.
That being said, is it possible to blame global warming as the reason behind Hurricane Florence being the second wettest storm behind Harvey? Or for Hurricane Michael's ranking as the third most powerful storm to ever hit the continental United States? There's also the question on everyone's mind—will we be seeing more destructive hurricanes every year?
The answers: Yes, yes, and it's complicated.
Category 4 Hurricane Michael makes landfall along the Florida panhandle.
Tropical cyclones, like hurricanes, are indeed affected by factors that climate change directly impacts like warmer air, warmer sea surface temperatures, and rising sea levels.
Warmer air contains more moisture than cooler air. Therefore, it makes sense that as the temperature of Earth's troposphere (the weather layer 5-10 miles above the ground) rises, the air can hold more water. This is happening across the globe. And when the air has more water… Yes, you guessed it: there's more rain. Average precipitation in the U.S. has been increasing, and heavier downpours are expected to increase across the country both in intensity and frequency (in the Northeast by a whopping 71%). This increased ability to hold onto moisture will affect hurricanes like Harvey and raise their ability to unleash massive loads of rain.
As for storm strength? Some scientific models project a 45-87% increase in the frequency of Category 4 and 5 hurricanes by 2100 if we continue along our rate of estimated global temperature increase. The warming of the ocean and higher sea levels are the main culprits here. By increasing the temperature of the sea surface, human activity can create hurricanes with 2-11% greater wind speeds that may deliver more damage when making landfall, and with sea levels expected to rise by 1-4 feet in the next 100 years, storm surges will only worsen intense coastal flooding. None of this is made better by reports that storms are slowing down, allowing them to inflict more damage for longer periods of time.
So, yes, the picture is bleak. But wait, there's more—what about the possibility of more storms in general, and more with greater ability to create massive damage? Take a breather, this is a nuanced question.
While there is evidence corroborating global warming causing wetter and stronger storms, the National Oceanic and Atmospheric Administration's research of storms over the past century and complex climate model projections for the future do not support the claim that climate change will lead to an increase in overall hurricane numbers in the Atlantic. In fact, there is some evidence that the number of hurricanes is actually decreasing.
Hurricane Harvey aftermathCNN
It also gets murky when trying to blame the global crisis on the dramatic increase of hurricane-related costs. The statistics are pretty sobering: three of the five costliest U.S. hurricanes on record occurred last year alone. 2017's Hurricane Harvey is tied for the top spot with Hurricane Katrina (2005) at $125 billion in damages, Hurricane Maria comes after them at $90 billion, and Hurricane Irma rounds out the list at $50 billion (Hurricane Sandy in 2012 is no. 4 at $65 billion).
From those numbers alone, it's easy to become despondent. However, a large reason for the heightened costs of natural disasters is an increase in development along U.S. coastal populations. Americans across the board, and probably your retired parents sick of Minnesotan winters, are flocking to the coasts, whose population grew by nearly 35 million people between 1970 and 2010. Coastal counties made up nearly 40% of the last U.S. census, and this is only estimated to increase. Where there are more people, there are more houses and businesses in harm's way when a hurricane descends on the area. Climate change notwithstanding, storm-related costs would only grow in these places.
I'll admit, it's a bit of a respite to be able to blame something other than global warming on one part of the gloomy picture that is our world's climate future. Climate scientists agree that it's not accurate or compelling to blame individual storms or other weather events on climate change. There are many factors that affect how a hurricane plays out, including planetary orbits, factors local to the creation and path of the storm, as well as year-to-year variances in global weather patterns. The 1900s saw many terrible storms, including the deadliest in our history (by far) at the turn of the century.
However, when looking at overall trends around the world, the case is clear: climate change is happening and it's not going away. It's likely to make hurricanes more severe, unleashing more powerful wind, rain, and flooding.
Perhaps it's best to quote Michael Wehner, a senior staff scientist at the Lawrence Berkeley National Laboratory, who says it perfectly. "It's not: climate change flooded my house," he explained. "It's: climate change changed the chances of flooding my house."
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