When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Biggest Takeaways from the First Democratic Debate
Over the course of two hours, ten candidates employed Trump's name for applause and support a total of 35 times.
The first round of Democratic debates are underway. Ten out of the twenty candidates who qualified for the debates were chosen at random to participate in the first half of NBC's debate last night. The goal for the Democratic Party is obviously to take the Oval Office and hopefully the Senate, but for most of the candidates, last night seemed more like a bid for positions in Elizabeth Warren's cabinet. Straight from the get-go, Warren stood strong like she had nothing to prove and answered every question directed at her with poise and eloquence. Consequently, she may have won the evening. Although, a couple of lesser-known candidates also made their marks, most notably Julian Castro and Jay Inslee.
We Get it, You Speak Spanish
Beto O'Rourke, former representative for Texas, spoke in Spanish during his first response of the evening. Evidently, neither Cory Booker or Elizabeth Warren could maintain their poker faces during the surprising moment. Booker and Warren appeared humored and stunned by the skinny white guy's pandering.
Oh, y'all thought I was just making a meme?!?!?! Here it is in its glorious video form: https://t.co/rdjSi7kbbY— Jason Howerton (@Jason Howerton) 1561606757.0
To compete, Booker whipped out his Spanish, as well. Notably, the only Latinx candidate on stage, Julian Castro, did not speak in his family's native tongue until his closing comment, where he used his bilingual skills to celebrate the opportunity to represent his people.
Ok, when John Delaney, the Maryland Congressman, began speaking before the camera panned to him, did it sound to anyone else like Jimmy Kimmel was on stage? Unfortunately, Delaney is not as charismatic as the Jimmy Kimmel Live! host. He rubbed many the wrong way with his countless attempts to get a word in.
While it's crucial for the lesser-known candidates to elbow their way into the debate, Delaney came off as pathetic. At the end of the discussion about the separation of families at the border, Delaney tried to butt in a personal anecdote, disclosing, "My grandfather was actually separated from his family when he came to this country." Lester Holt rightfully moved on from the comment and switched to another pressing issue.
2020 Democratic Candidates Debate - Separated Grandfatherwww.youtube.com
Finally, when asked whether or not any of the candidates would choose to prosecute Trump after the Mueller Report, Delaney was indifferent. Out of all the references to Trump last night, this was the most important, because Trump could become the first president to be indicted after his term. Delaney claimed that everyday citizens don't care about Donald Trump breaking the law because it doesn't affect them. Although Delaney supports justice being served to criminals, he hypocritically proposed that Trump's indictment isn't a big enough concern to take up his time if he were president.
Yes, Women Care Too
While Washington Governor Jay Inslee had an overall good showing, his one big fumble occurred when he claimed to be the only one on stage to pass a reproductive rights act. Minnesota's Senator Klobuchar spoke for everyone when she interrupted Inslee, saying, "I just want to say there are three women up here that have fought pretty hard for a woman's right to choose, I'll start with that." The crowd gave Klobuchar resounding and deserved applause.
Recognition for the Trans Community
Early in the debate, San Antonio's finest, Julian Castro, highlighted an overlooked population that's affected by abortion restrictions: trans people. It was a standout moment for the former mayor.
Later on, Cory Booker piggybacked off Castro's sentiment. When Hawaii Representative, Tulsi Gabbard, was asked about her former dismissal of the LGBTQ community, she highlighted the work she's done for gay men and women since. Booker retorted that it's not enough:
"Look, civil rights is someplace to begin, but in the African-American civil right community, another place to focus was to stop the lynching of African-Americans. We do not talk enough about trans-Americans, especially African-American trans-Americans and the incredibly high rates of murder now."
Just like climate change is a national emergency and should be treated as such, so should the murder rates of trans people, especially POC trans people. Booker, as the only African-American candidate on stage, brought attention to historically under-represented issues.
Tulsi Gabbard Dunks on Tim Ryan
Army veteran Tusli Gabbard was the most googled candidate last night for good reason.
While she was one of the candidate who spoke the least, overall, she corrected and challenged Ohio Representative Tim Ryan when he asserted the troops should stay in Afghanistan longer to keep an eye on the Taliban.
Tusli Gabbard rips Tim Ryan over foreign policywww.youtube.com
Gabbard draws from her military experience to inform her non-interventionist position, and she memorably reminded Ryan that families want their children to finally come home, saying, "The Taliban was there long before we came in and will be there long before we leave. We cannot keep U.S. troops deployed to Afghanistan thinking that we are going to somehow squash this Taliban."
Ryan gustily clapped back, saying, "I didn't say squash them. When we weren't in there, they started flying planes into our buildings."
Gabbard corrected Ryan's outlandish error, notifying the Congressman, "The Taliban didn't attack us on 9/11. Al Qaeda did." While that should be common knowledge, Gabbard came out on top and successfully relayed her position on foreign policy, diplomacy, and war.
Castro Annihilates Beto
Besides Ryan and Delaney, Beto took the biggest L of the evening.
Throughout the night, O'Rourke failed to answer questions in an informed or committed fashion. For example, when discussion about immigration policies arose, Castro called out Beto for not supporting decriminalization of border crossing:
"Let's be very clear: The reason that they're separating these little children from their families is that they're using Section 1325 of that act, which criminalizes coming across the border, to incarcerate the parents and then separate them. Some of us on this stage have called to end that section, to terminate it. Some, like Congressman O'Rourke, have not."
Beto attempted to defend himself by explaining that he supports a complete rewrite of the bill, instead of just repealing Section 1325. He then tried to pivot by readdressing his support of asylum seekers. But asylum seekers are only a small portion of the immigrants affected (and now imprisoned) for attempting to cross the border.
Castro did not take the bait, putting an end to the exchange by suggesting, "You should do your homework on this issue."
Among the ten candidates last night, eight referenced Trump in a total of thirty-five times. Over the course of two hours, candidates employed Trump's name for applause and support of their anti-Trump Democratic position.
The two candidates who refrained from name-dropping were Bill de Blasio and Elizabeth Warren. The two remained measured and composed throughout the evening, respectfully sticking to their ideas, raising concerns, and focusing on change.
While Elizabeth Warren did not have any quippy moments, she stood out as the strongest candidate, never wavering from her beliefs, policy ideas, or promises. Her comprehensive vision for America involves restructuring broken systems that don't work for the majority of citizens.
Although Warren shined, it's possible that the absence of other frontrunners, Joe Biden and Bernie Sanders, contributed to this. Only time will tell how the three will stack up agaisnt one another, but tonight we'll see how Biden and Sanders fare among hopefuls like Kamala Harris and Pete Buttigieg.
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