When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
And it could mean one of the candidates ends up in jail.
Important Editor's Note:
What follows is an interview with a person who purports to "see" what others cannot - the paranormal truth that crosses the divide between mind and matter, between past and present and future things. We will call this person "L." She asked that we keep her identity secret, since she is actively working on multiple criminal investigations in the heartland of our country, many of which are "cold cases" that were abandoned as "unsolvable" before her involvement.
We at Trueself did our homework, and it's worth noting that L checks out - she is a trusted ally to our nation's most sophisticated forensic crime fighters. She doesn't earn a living from her so-called 'gift' (she has a real-life job) but instead tries to 'utilize her gift for good.' For clarity: We disclaim any comments of L that appear in this interview, but we do assert that the 'visions' described within this interview with L are true.
That said, we believe that her track record for helping our nation's top law enforcement officials solve cold cases means that this transcribed interview about her empath visions as recounted in this transcribed interview are worthy of publication.
Screenshot of the definition
Trueself: We understand that you watched the Trump-Biden debate tonight and felt compelled to reach out to a senior member of our editorial staff about a "vision" you had about Trump. Is that right?
L: Well, yes. I watched the debate, but I could not focus on the TV noise because I felt something coming through me.
Trueself: What do you mean - 'coming through [you]'?
L: [laughs nervously] Well, this is where it gets weird. And I just want to say that I am not only not political. I am anti-political. I don't consume news and have no love or hate for any politician. That stuff breaks my brain. The lies and posturing, the narcissism and lack of spirituality led me to ditch media and all things political at a very young age.
Trueself: I'm confused. If you shun media and politics, how did you get this 'vision' of yours?
L: That's the funny thing. My friend - the person on your staff who connected me with you - roped me into a Covid lockdown soire to watch last night's debate. I did so reluctantly, knowing that the mindless banter would make me drink too much to quiet my head. But, sure enough, the voices came. I needed to listen.
Trueself: At what point during the debate did that happen?
L: This is tough for me to say... [PAUSES, EMOTIONAL] ....I don't want to talk badly about anyone. And I don't have a real opinion on anything political. But the quickening happened. I couldn't help it while I watched the debate. It might have been the first time Chris Wallace challenged Trump and got run over by his interruptions... or the first time Biden looked like he might not remember the names of his grandkids. I just started seeing things... lol. I got worried and afraid, even. I worried about what might happen to us.
Trueself: Hang on... Seeing things? What do you mean?
L: I saw a collage of our national history strobe through my brain. I saw Lincoln and Kennedy and John Wilkes Booth and Lee Harvey Oswald. I saw Malcolm X and Martin Luther King. I saw James Baldwin and Bob Marley. I saw Frederick Douglas and Toni Morrison and James Joyce. Then... I saw President Trump in an orange jumpsuit. I saw him being taken away in shackles. Could have been a signal of something different, but I do know that it's true. Something true that will happen related to what I saw.
Trueself: Wait. I need to ask - you're saying the President of the United States will be carted off to jail?
L: Yes, that will happen.
Trueself: You really believe that is possible or you KNOW that it WILL happen?
L: It will happen, I believe.
Trueself: Err... okay. How does that make you feel?
L: Well... it makes me feel at peace, I guess. It will make us better. It will make America great again... [laughs]