When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Listen, you nasty little Bushwick troll, go unload the dishwasher.
Photo by Deborah Diem / Unsplash
First of all, before you read this article, go unload the dishwasher. I promise it will buy you at least an hour off from questions about your plans for the future.
Good, now that you have a few free minutes, let's get into it.
So you moved back in with your parents, huh? If it makes you feel any better, as of July 2020, 52% of young adults resided with one or both of their parents, up from 47% in February, according to a new Pew Research Center analysis of monthly Census Bureau data.
If you're like me, you may find that information alternately depressing or comforting, depending on the day. That means that more than half of people your age are also kickin' it in their childhood bedroom or musty suburban basement.
Like you, I also crash landed at my parents' home when the pandemic started to look really dire. While I was lucky enough to keep my job (now working remotely, of course), I just couldn't justify continuing to pay for my expensive Brooklyn apartment when all the things I loved about living in Brooklyn were no longer available. So here I am, squandering my youth in my parents' spare bedroom in Virginia.
But hey! At least I'm using this time to improve myself! I'm getting into yoga (I've done it twice, three weeks apart), going for runs (every few days I spend 20 minutes walking and compiling a running playlist and then I get tired and sit on a bench listening to the playlist and crying softly), and even learning French (there's a very specific French p*rn site I can't recommend enough).
Moving back in with your parents is a relief in many ways, but it's also hard and weird. I love my parents, something not everyone is lucky enough to be able to say. But even so, readjusting to the way they ran our shared household for 18 years of my life is jarring. I've been out of the house for nearly six years, and in that time I adapted habits and preferences of my own that aren't necessarily compatible with theirs.
For example: I, personally, love to buy an entire rotisserie chicken and eat it with my hands in the bathtub in the dark. Contrastingly, my mother and father prefer that chickens be shared at a table and eaten with cutlery. My father likes to go to the farmer's market as a family every Saturday at 9 AM. I like to sleep until noon and then emerge into the blinding light of day like a rabid raccoon to raid the fridge, bleary-eyed and hissing. My mother prefers the kitchen to be clean at all times. I like to manically bake corn muffins at three in the morning and then fall asleep with batter still on the ceiling. The possibilities for conflict go on and on.
In some ways, since coming home, I find myself regressing into a version of myself that whines, "What's for dinnnnnerrrrr moooommmmmm," demands fruit snacks at the grocery store, and generally craves my parents' attention and approval. Simultaneously, a part of me is desperate to assert my independence and autonomy, suddenly refusing to wear anything but pleather and chain-smoking clove cigarettes just to prove that I am not exactly who they think I am. This veritable frappuccino of feelings and impulses makes for an exhausting mental landscape at the best of times, but pair it with the mental-health-molotov-cocktail of 2020 and you've got yourself a real doozy.
Still, in the midst of a global pandemic, impending culture war, authoritarian takeover, and climate change so drastic that reproduction has become a selfish prospect, it's very comforting to hear my mother's absurdly loud laugh in the evenings as she watches TV in her recliner. Even as my world seems to be coming untethered around me, at least I can count on my dad coming outside to watch me pull the car into the driveway every single time I come home, as he always has. Despite the fog of uncertainty that continues to thicken around the rest of my life, at least my parents still shout "I love you" up the stairs before they go to bed.
While economic strife has surely driven the majority of young people back to their parents' homes, I think there is also something to be said for the irreplaceable comfort of the people or person who raised you. Even through the arguments, irritants, and inevitable differences in opinion that come part-and-parcel with living at home as an adult, moving home also feels like placating some animalistic instinct to return to the beginning, to gather the pack around you and hunker down when tragedy strikes.
And make no mistake: What we're living through now is a cultural, social, and political reckoning that is just as dire and life-or-death as every other major reckoning in the history of humankind. Of course you aren't doing well. Of course you went home.
This moment in time is also necessary. We had to collectively wake up to the truth of racial inequality, environmental devastation, and socio-political corruption at some point, but that doesn't make this period of inevitable rousing any more comfortable. That doesn't make being forced to go home suck any less. That doesn't make the lives lost to COVID-19 or the lives destroyed by wildfires any less tragic. But still, as we fight to make a better world, allow yourself some time to rest and grieve.
Listen to your dad's bad opinions about capitalism and your mom's adoration of Obama and remind yourself that no one has all the answers (not even you, even though you follow several socialist philosophy Instagram accounts). Consider that your parents are just as scared as you are and that they're also doing their best, just like you are. Hang up a poster in your room that makes you feel like yourself and try to (safely) see people your own age frequently, but don't squander this time with your parents, either.
If you're lucky enough to be back home (whatever that looks like for you) with people you feel safe with and with whom you have a relatively healthy relationship, try to think of this as a chance to get to know the people who raised you in a new light. Continue to do the work to make the world a better place for everyone, but consider that maybe some days, the work isn't about doom-scrolling through Twitter or angrily sharing posts to your Instagram story. Maybe some days that simply looks like sitting down with your mom and a cup of coffee.
Maybe normalization needs to look less like glitter bombs and blasting "Born This Way," and more like simple acceptance, encouragement, and space to question.
In the wealthy Virginia community where I grew up, being gay wasn't seen as evil by most people.
Instead, it was seen as a subtler kind of wrong. It was disapproved of in the way that privileged liberal people tend to disapprove of things: passively and even compassionately. My parents believed that people were sometimes born gay and that while they wouldn't "wish that harder life" on their children, gay people were a fact of life and we owed them kindness.
Still, it was generally accepted that being straight was the norm. In high school, it wasn't uncommon to use "gay" as an insult or for girls to tease each other about being "lez." While many of us, if asked, would have said we supported gay marriage and loved The Ellen Show, being gay remained an undesirable affliction that felt altogether removed from our sheltered world.
Even more insidious, I was instilled with the belief—by my church in particular—that if gay and lesbian people could be straight, they would. But since they were simply incapable of attraction to the opposite sex, we should accept them as they were as an act of mercy. At the time, this kind of pity seemed progressive and noble.
Still, my church went against the decision of the larger Presbyterian church, and made the decision to exclude gay people from church leadership positions, as they were living in "unrepented sin." A person who admitted to being homosexual but thoroughly renounced the lifestyle and remained chaste? That was acceptable. We would love gay people, my church said, but we would ensure they knew we thought they were inherently evil and we wouldn't let them teach our children unless they promised to be good. As you can imagine, there were no openly gay people at my church.
My peers and I saw gayness as a clearly indicated predisposition with no gray areas. The LGBTQ+ community was a clearly defined group to pity and pray for. In my mind, gay men were easily spottable by their feminine clothes, manner of speech, and lack of interest in "masculine" things like sports or beer. Meanwhile, gay women had masculine bodies and features, short hair, wore flannels, and cargo shorts, and were brusque and unfeminine.
I believed that before someone came out as gay, they did everything in their power to "try to be straight" but were eventually forced to confront the difficult reality that they felt no attraction at all to the opposite sex. I viewed homosexuality not as a spectrum, but as a black and white predisposition that meant you were thoroughly, completely, and pitiably gay. Bisexuality was simply a phase for college girls, or a path to eventual gayness for boys.
So, what about me? In this environment of quiet suppression that often posed as progressivism, where did my identity fit in? The story is complicated by the fact that as a young child, I wore exclusively "boy clothes" and was mostly interested in "boy things." This "tomboy" phase went so far as to include the creation of an alter-ego I had named Fireball. When I was dressed as Fireball, I insisted on being referred to by he/him pronouns.
Later, I learned that my mother prayed often that, should I be gay, as she suspected, things wouldn't be too hard for me. Of course, now I recognize this gender exploration as separate from my sexuality, but at the time, gender presentation and sexuality were often conflated. They certainly were in my mind. I'm lucky that my parents took this in stride.
Around the time of Fireball's inception, I had begun to notice the way the other girls in my class could make me feel. I would light up at their attention or approval. Having a crush on a girl seemed like an impossibility, even an insult to the sacrosanct realm of girlhood, so that was never how I viewed those feelings. Instead, they became intense fixations on winning the friendship and devotion of the girl in question.
That's not to say I was entirely ignorant of my queer feelings. When watching movies or TV shows, I would often feel an uncomfortable sense of attraction towards the female characters on screen, though I didn't have the language to name it as such. When I was a bit older and was allowed to watch more adult programs, the feeling I got when I saw a naked female body filled me with shame.
As a result of all of these things combined, as a preteen I began to panic. I thought even the mere hint of these feelings must mean that I was irrevocably a lesbian. I thought my preference for "boy" things was a clear indicator of homosexuality. I would have to cut my hair, live the much more "difficult life" that I had been told over and over again gay people were subjected to, and I would have to stage an emotional "coming out" in which I would inevitably lose many friends. That was the script for gayness, but I didn't want to learn my lines.
I wanted to be popular, I wanted to be approved of, I wanted to be seen as beautiful, and I didn't want to be difficult. To me, being gay was the antithesis of these things. To me, discovering you were a lesbian was kind of like discovering you were going to have massive boils all over your body for the rest of your life. You didn't deserve to be blamed for it, but that didn't mean it was desirable, and it probably wouldn't help with making friends.
I never had to worry about being cast out of my family or put in prison. In that sense I recognize now that I grew up with immense privilege that many queer people around the world don't enjoy. For me, being gay was a question of how I saw myself in the context of the world. It had never been as simple in my mind as attraction or love; being gay came with a lifelong battle, a reinvention of the self, and a complete abandonment of the familiar and extremely heteronormative culture I had grown up in.
Perhaps as a result, at around 12-years-old, I started wearing "girl's clothes" more willingly and took interest in the boys in my class. In retrospect, this interest was largely competitive. Since other girls were taking interest in the boys, I felt I had to if I were to remain well-liked.
But some of the attraction I felt for the opposite sex was real. I had a long and meaningful crush on a boy in my class in the fourth grade, and around that same time I have vivid memories of watching Pirates of the Caribbean for the first time and experiencing warm feelings of attraction for Captain Jack Sparrow. His off-centered swagger, semi-androgynous appearance, and drunken lilt all appealed to me. And he was a man! I was attracted to a man! That must mean I'm not gay! How could I be?!
My Southern parents, bless their hearts, encouraged this crush (as they encouraged all of my phases and interests, being the remarkable parents they were and are) despite its strangeness, and my room was filled with Johnny Depp and Captain Jack paraphernalia for years. Realistically, the lasting power of my Captain Jack crush was not about the crush itself, but more about the relief this definite attraction to a man brought me.
Later on, as puberty continued, I found that sometimes I liked dressing in traditionally feminine clothes. This filled me with such joy and relief that shopping became a major pastime. I felt wrong in most clothes, so finding clothes that felt right but also looked enough like the other girls' clothes was of paramount importance. This often meant I wore strange combinations of Abercrombie tee's and boy's sweatpants, or oversized t-shirts and absurdly short shorts.
As time went on, the buried secret about my sexuality, and what I have now come to recognize as a somewhat fluid gender identity, became less and less pressing because I felt genuine attraction to people of "the opposite gender" fairly often. Besides, I liked looking pretty, desirable, and sometimes even feminine. I even had a healthy, loving, and sexual relationship with a high school boyfriend. This, to me, was the final confirmation I needed: I was straight! Definitely!
As absurd as it sounds, my desire to be pretty is what most thoroughly convinced me of my straightness. I genuinely believed–perhaps not logically, but intuitively–that if I were gay, the way I treated my appearance would indicate it in a manner outside of my control. As long as I was conventionally "pretty" in the way that women have always been pressured to be in order to attract men, then I was straight.
This is also about the same time that I became friends with a beautiful girl my own age. She was funny, popular, liked to talk about things besides boys, and had a sense of morality few of us did at the time. My friendship with her introduced me into a different group of friends. We often drank during our sleepovers, and this would usually result in sneaking out to meet up with other teenagers (usually boys) or playing Truth or Dare amongst ourselves. In the midst of these games, my friend and I often ended up kissing, sometimes for long periods of time. Squeals and giggles always ensued, and we would laugh it off as drunken antics. But the kisses stuck with me.
Even more affecting was the way the sleepovers always ended. My friend and I would leave the other girls to sleep on various couches and guest beds, while we shared her double bed. It felt good to be her favorite, and I took pride in the fact that the other girls sometimes seemed jealous of her treatment of me. I saw it as a mere extension of our intimate bond when these quiet moments in her bed would teeter between sexual and platonic. It didn't worry me: I was DEFINITELY straight. Even if I wasn't, I surely wasn't gay enough to make a big deal about it.
In college, a pattern began to emerge. I would be intimate with a girl, usually while drunk, and then I would brush it off with my friends. If someone casually described me as bisexual, I would blush and stammer and say something about how I hate labels and how I was "mostly straight."
Am I Gay Enough?
Despite attending an extremely LGBTQIA+ friendly and progressive university, I was only capable of celebrating the non-cis-hetero identities of others, never of myself. My feelings for other girls and my confused feelings about my gender were probably just my way of seeking attention, or wanting to be different, I told myself. Besides I knew I was often attracted to men, why even explore those other parts of myself? There was simply no need, I thought, because I could live a perfectly happy life as a straight woman.
In fact, I was lucky, because I wasn't so gay that I didn't have a choice but to come out. I wasn't so dysmorphic about my body that my lack of identification with my female designation was a real problem. I was comfortable enough in my identity as a cisgender, straight woman that my fluid gender identity and bisexuality didn't matter. Besides, the world had bigger problems.
That, I suppose, is the point of this essay. I share my own story of queerness with the hope of pointing out the subtleties contained within it. Often, we think that LGBTQIA+ people simply "know" they're different. But gender and sexuality are much more nuanced and fluid than that; and the more we begin to acknowledge that fluidity, the better off future generations will be.
We need to make space for questioning, we need to allow for exploration without immediate designation, and we need to stop acting as if being gay subsumes the rest of an individual's identity.
The question I'm trying to engage with, and have been trying to engage with for years now, is how much of sexuality is a choice? That is to say, how much of my expression of my sexuality is a conscious choice and how much of it is influenced by society's rigid misconceptions about sexuality?
The "born this way" and "not a choice" mantras that much of the LGBTQIA+ community espoused in the early 2000s most certainly had and still have their merits. Overcoming the cultural misconception (largely driven by the lingering puritanism at the heart of a lot of American morality) that everyone is really straight, and gay people are simply sexual deviants who need to be led back to the path of righteousness, was no small feat. The idea that gay people have no more choice over their sexual preferences than straight people do over theirs was an important, persuasive, and largely true rallying cry.
But what about people who do have a choice? And I don't mean "choice" in the sense that one day a person with no previous stirrings of attraction for the same sex can decide to try their hand at being gay for the hell of it. I mean the choice to engage with and nurture a part of yourself that you know is there, even if there's no urgency to expose it to the world.
If we continue to present homosexuality as this undeniable compulsion, how many queer kids will simply ignore their queerness because they don't think it's urgent enough to be valid? How many people who "present as straight" or masculine or feminine will remain in the closet because they don't see themselves in the archetypes of what gay or transgender/genderqueer people look like? How many people avoid the LGBTQIA+ community because they don't think their gray areas and uncertainties have a place there? I know I did.
Now, in my early twenties, having dated and fallen in love with both womxn and men, I still shy away from labels. "Bisexual" feels constricting, and "queer" often feels too vague. Meanwhile, older people within the LGBTQIA+ community have affectionately used words like "dyke" or "lesbian" to describe me, which doesn't feel right either–even if women-loving-women in their generation fought hard for those words. As for my gender identity, that's still something I'm exploring. But for the first time, that exploration doesn't feel like it needs an end date or a definite conclusion.
While these truths about myself were certainly not choices, it has been a conscious choice to nurture, explore, and talk about these facets of my identity. No, I'm not so exclusively gay that being with a man is undesirable to me, and I still often like to dress in traditionally feminine clothes and move through the world as a woman. Because of these things–and because of my whiteness–I am more privileged than many of the members of my LGBTQIA+ family, as I am decidedly less likely to face harassment or abuse.
In fact, it's a privilege to even have the mental and emotional time and space to engage with these questions. But I have also realized that the existence of my privilege is not an excuse to ignore or dismiss questions about my gender identity or queerness as inconsequential. When I pretended those questions didn't exist, I was making a choice out of my desire to avoid being difficult or too complicated, and to conform to heteronormative culture. And now my choice is to embrace and explore those identities and questions.
Not long ago, a friend of mine came out as gay to his parents. They responded positively with acceptance. Still, my friend's mother spent a lot of time "grieving" for the heterosexual life she had previously thought her son was going to lead and now never would. She grieved the biological grandchildren and the daughter-in-law she had felt she was owed.
While I by no means intend to invalidate her feelings or experience, I think it is worth noting how strongly this reaction speaks to the persistent kind of "compassionate distaste" directed at the LGBTQIA+ community–especially by the liberal elite. It's not that she wasn't willing to love and accept her son as a gay man, it's just that she likely had the same mind set I once did, that gayness was an entire identity. She was, in some sense, grieving the son she thought she knew who was now subsumed by this otherness. As time has gone on, I'm hopeful she has come to see that her son is the same man he was before she knew he was gay. She has likely realized that his sexuality and the gender of his chosen partner is, simply, not that big of a deal.
But what if, instead, her son had space to question and explore his sexuality as a teenager before concluding he was gay? What if he had felt free to go on that journey of exploration without thinking a gay experience labeled him as irrevocably gay? What if he didn't have to be sure before he said anything to the people he loved the most?
Clearly, being LGBTQIA+ is not an unfortunate, undeniable, black-and-white affliction as I once thought it was. It is a beautiful and often subtle facet of identity. For many people, it is a world of gray areas and changing feelings, but there is no such thing as "not being gay enough" to be a part of the community.
While I think it's important that we continue to celebrate all LGBTQIA+ identities as important and valid—particularly given how much of the world still wants to see them as abhorrent and unnatural—I also think it's important that we normalize these identities in a way that takes some of the pressure off of questioning young people. Maybe normalization needs to look less like glitter bombs and blasting "Born This Way," and more like simple acceptance, encouragement, and space to question.
I think that it's very likely that in a different time, I would have lived a relatively happy life as a straight, cis-gendered woman. I think I could have gone my whole life quietly attracted to other womxn, without saying anything to anyone or acting on those feelings in any way. But it is only in the past few years that I have begun to acknowledge that we don't owe the world the simplest, most easily digestible versions of ourselves. If we are going to transform society in the ways we need, from racial to gender equity, we owe the world the truest, and often most complicated, versions of ourselves.