When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
The meaning of freedom can vary from person to person, so what does it mean for all?
Freedom is a fundamental element of liberty; it's a concept, a value, and a feeling.
It's also an essential human requirement, and something most people agree is worth fighting for. But what does freedom really mean in our daily lives, and the lives of others? What does it require of us?
In 1941, Franklin D. Roosevelt explored these questions. Roosevelt – a master communicator (and frequent contributor to Liberty magazine) – delivered a State of the Union address to millions of Americans, as they gathered around radios in parlors and tenements, just as they had for his famous "fireside chats." In his familiar, reassuring voice he introduced the nation to a concept he called the Four Freedoms:
- Freedom of speech and expression
- Freedom of worship
- Freedom from want
- Freedom from fear
At the time, the country was reeling from depression and fearful of war. Roosevelt provided a powerful affirmation of shared values and a call to action to defend them. As freedoms were disappearing in Nazi-occupied Europe, Roosevelt reminded Americans that their commitment to freedom was the foundation for everything that would be asked of them in the coming years.
The Cost of Freedom
At the heart of Roosevelt's message is a curious paradox: the four freedoms are fundamentally at odds. Freedom of speech and worship involve only the individual, who makes a choice to act (or not), while freedom from want and fear requires society to take collective action, and for us to be responsible for one another. In fact, the freedom we enjoy as individuals is possible only in and through our community.
For most of us today, freedom represents doing what you want, when and how you want, without anyone interfering or stopping you. Freedom means you can be you. And it means you will let me be me. But freedom can't be absolute: it is not the absence of rules; and it is definitely not anarchy. Our freedom hangs in the tension between chaos and control, between I and us. With freedom comes responsibility: if we're allowed to do what we want, we're also responsible for what we do.
That's the catch.
If we accept a definition of freedom that allows everyone to be fully themselves, we should accept that there are some conditions that need to be met first. You can't be truly free if you're starving, or homeless, or sick. If we are to guarantee freedom, do we also need to guarantee all free people a level of basic well-being? That's a lot of responsibility.
Freedom For All?
Here in the "land of the free," we are often quick to celebrate the freedoms outlined by our founding fathers, while forgetting their original concept of freedom was reserved strictly for property-owning white men – women, slaves, and Native Americans, not so much. In many ways, America's unfinished history has been a process of giving more freedom to more people over time.
Freedom means different things to different people. But it also means different things to the same people at different times in their lives. And, like most big ideas, freedom depends on context.
Freedom can be all of these things and more
- Connecting with people and animals on the other side of the world
- The women of the Kurdistan Worker's Party (PKK) taking up arms against ISIS
- Traveling to gain empathy and understanding
- Debt-free living in a Tiny House
- Escaping danger to find safety in another land
- Empowering yourself to say no
- Saying nothing at all
The bumper stickers are true – freedom isn't free. It's costly and valuable, and it should be treasured and kept safe. We honor our freedom when we enjoy it, celebrate it, and share it. What does freedom mean to you? The last day of school? The first day of school? Share your idea of freedom with us below.